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Work Background
Carpe Diem MSSales, Marketing and Business Development Executive
Mar. 2017San JuanLead and develop new business opportunities in the fast casual category restaurant industry of Puerto Rico. Provide guidance and growth strategies in order to surpass goals and objectives. Oversee all operational procedures to meet compliance of corporate standards. Ensure motivational tactics are executed to maintain a 5 star guest experience. Marketing and Management Cunsultant
BacardiCustomer Planning and Activation Manager
Sep. 2015 - Mar. 2017Guaynabo, Puerto RicoResponsible for all trade marketing analysis, strategy, execution and management for Bacardi Brands in the Puerto Rico market. Distributor influencer, supporter and facilitator to reach excellence in trade marketing. Provider of all marketing tools necessary in order to reach company goals and develop the best customer activation team of the region.
ContacticaDirector Business Development and Live Marketing
Jul. 2013 - Jan. 2015San JuanThrough the mix of insight, strategy, technology and creativity that characterizes our digital work, we design brand experiences that continue to fit in changing lifestyles and behaviors of consumers and target audience. We create online marketing experiences and bring them to life offline in order to complete the consumer acquisition cycle that becomes a consumer appreciated effort and brand loyalty.
Pan American GrainMarketing Director
Jun. 2012 - Feb. 2013Led the marketing team in the execution of all promotional efforts (BTL) and (ATL) media communication. Created brand strategy platform and managed marketing budget to support sales force. Provided insights and identified new opportunities for sales colleagues.
Pan American PropertiesMarketing Manager
Feb. 2011 - Jun. 2012In charge of the brands identity and communication platform. Create, execute and evaluate all promotional and sales programs through sales force and agencies. Develop the marketing and commercial plan for the brands. Manage, negotiate and oversee all media investment.
Pernod RicardSales and Marketing
Jun. 2006 - Jan. 2011Manage key On Premise and Off Premise accounts. Deliver volume, promotional program, special event and BTL implementation reports. Mentor On Premise coordinator and supervise promotional efforts of major distributors. Work in collaboration with local distributors to develop marketing and commercial plans for core brands.
DiageoBrand Ambassador, Customer Relationship Manager, On Premise Manager
Nov. 2002 - Jun. 2006Challenged to utilize On Premise market expertise in new product launch. Aligned with agency to oversee advertising and public relations campaigns and implement global brand positioning through ATL and BTL executions.
Cultivated relationships with additional local distributors. Guided promotional programs in the On and Off Premise channels. Crafted sales strategies, supported sales force and supervised A&P spending with distributors.
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