Data science, journalism, and public policy research in neuroscience, climate change, and environmental justiceMore...
Matt Grisafi
CEO & Founder@NovaFox
Verified
Unrivaled breadth and depth of digital media industry experience:
- Consultancy helping publishers and small businesses do more, faster
- Leading news index growth and quality for Microsoft
- VP of Product at a programmatic ad company serving 10k+ publishers, their 100M/mo+ readers & the biggest advertisers in the world
- Building national verticals for the second-largest local news publisher in the country
- Strategically transforming publishers of all sizes and business models to drive audience, engagement, and revenue
These experiences have rewarded me with a uniquely holistic vantage point of the media industry, one that helps me and my teams execute more efficiently and effectively than most specialists. Some of the work of which I'm proudest:
- Named ‘Best’ by Google. Led Mediavine team helping publishers grow audience and first-party data via an automated, personalized email newsletter tool, honored with a 2023 “Google Publisher Best 1st-Party Data Activation Award.”
- Scaling Microsoft globally. Spearheaded initiative to increase scale and quality of the Bing news index, improving productivity and reducing costs by partnering with engineers to automate site vetting using machine learning.
- Driving publisher growth. Led the strategic transformation of product portfolios and marketing and revenue operations for publishers of all sizes and business models — from overhauling digital products and implementing a membership program for YES! Media, to developing innovative new products and programs and leveraging partners like Al Gore, Mark Ruffalo, Van Jones, and Absolut to help double reach and ad revenue for environmental news site Grist.
- Rebuilding local news sites. Brought a 10-site media group losing $500K annually to profitability by developing new revenue products, training staff, coaching team to a 1,000%+ traffic increase, and creatively optimizing expenses.More...