Kateryna Mitiurina

Team Lead of Programmatic GCC EMEA (UK) @Kinesso

Influencer Marketing ManagerProducerMarketing Director💸 MarketingDigital Ads Manager📝 Influencer or BloggerCRM managerMarketing Analytics ManagerCreative ProducerAffiliate MarketingBrand Marketing ManagerContent ManagerSMM Manager

A highly skilled Programmatic Advertising Expert with over five years of experience in digital marketing, specializing in programmatic media buying, account management, and project management. Proven ability to lead teams, optimize campaigns, and drive strategic growth for global clients across various industries, including pharmaceuticals, e-commerce, and technology. Currently serving as Team Lead of Programmatic GCC EMEA (UK) at KINESSO, managing large-scale programmatic campaigns and ensuring operational excellence. Previously held key positions at Matterkind and Yieldbird, demonstrating expertise in campaign execution, data-driven optimization, and multi-DSP environments (TTD, DV360, Amazon). Key achievements include: ✅ Successfully managing and scaling programmatic campaigns for top-tier brands in the UK and EMEA regions. ✅ Driving operational efficiency and revenue growth by implementing automated processes and optimization strategies. ✅ Leading cross-functional teams and mentoring professionals in programmatic media and digital marketing. ✅ Holding a strong technical background in display advertising, data analytics, and media strategy. Excels in fast-paced, results-driven environments, leveraging a strategic mindset and analytical skills to maximize campaign performance and ROI.

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Work Background

Team Lead of Programmatic GCC EMEA (UK)

KINESSO PolandTeam Lead of Programmatic GCC EMEA (UK)

Apr. 2024Poland

Senior Campaign Manager UK

MatterkindSenior Campaign Manager UK

Dec. 2022 - Apr. 2024Warsaw, Mazowieckie, Poland- Overseeing programmatic campaigns for a pharmaceutical client across various DSPs (TTD, DV360, Amazon) in the UK market. Taking complete ownership of the operational process in alignment with both company and client-specific best practices. - Team leadership: fostering a positive environment by offering encouragement, providing both technical and emotional support, initiating automation and innovation, organizing training sessions, delegating work responsibilities, and ensuring equal opportunities for development. - Strategizing and Executing Programmatic deals: planning, purchasing, and ordering campaigns across programmatic channels.

Senior Programmatic Specialist

YieldbirdSenior Programmatic Specialist

Jan. 2022 - Dec. 2022Польша

Programmatic Specialist

YieldbirdProgrammatic Specialist

Apr. 2020 - Jan. 2022Poland

Junior Programmatic Specialist

YieldbirdJunior Programmatic Specialist

May. 2019 - Apr. 2020Warsaw, Masovian District, Poland

Influencer & Client Relations Manager

indaHashInfluencer & Client Relations Manager

May. 2018 - Apr. 2019Warsaw, Masovian District, Poland- Worked closely with influencers to ensure a comprehensive grasp of brands and campaigns. This involves creating social media strategies, budget planning, and collaboration with internal stakeholders. - Demonstrate Expertise in Influencer Marketing: displayed a robust understanding of influencer marketing, digital and social media platforms, and measurement methodologies. Contributed to projects and advertising campaigns for global corporations such as Starbucks, L'Oréal, P&G, as well as local brands in the UK and CEE region markets.

Social Media Account Associate

LettlySocial Media Account Associate

Jan. 2018 - Apr. 2018Warsaw, Masovian District, Poland

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Kateryna Mitiurina: Programmatic & Paid Social Expert

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