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Work Background
Knox MMGFounder
Jul. 2018Orange County, California AreaSpecializing in Production, Content Strategy, Marketing, and Project Management. We connect the dots one at a time.
Fox Head, Inc.Global Marketing Director
Mar. 2017 - Jul. 2018Irvine CAHired to oversee global marketing strategy and manage all sports marketing initiatives with a multi-million dollar marketing budget and including all project timelines and seasonal marketing strategies. • Established marketing budget strategy, planned product launch sequence and cadence, developed go-to-market strategies for each product, and created the global marketing calendar for each launch
• Collaborated closely with product development and executive teams to select key products to be marketed, and developed regional go-to-market and sell-thru strategies for each product launch
• Provided creative direction by writing briefs for marketing assets, managing all video production and content creation, and reviewing assets to ensure alignment with social, digital and product goals
• Managed company-wide sponsorship strategy by matching contracted athletes with key products • Produced Alway5 - Documentary - The Ryan Dungey Story, a kid with a dream to a 9-time champion, this documentary gives you a look at Ryan’s phenomenal career. It tells the story of a determined and driven athlete and his journey from a small town in Minnesota to becoming a motocross legend.
WassermanVice President, Action Sports and Olympics
Jan. 2014 - Jan. 2017Orange County, California AreaSelected by Senior Partner to manage global brands and affiliated athlete marketing and media strategies for major clients with responsibilities for structuring and developing original campaigns to increase brand awareness. Provided extensive creative direction and production leadership on 10+ major film and video projects. • Produced media-branded content and go to market strategies for global brands in the sports and consumer products space, with major clients including Red Bull Media House, Oakley, BOA technology, Burton Snowboards, Kawasaki, Mountain Dew, Garmin and others • Developed 360 integrated marketing and media strategies to synchronize brands with their athletes across all mediums including print, in-store, digital and social
• Led a major project to support the BOA Technologies comprehensive rebranding engagement by managing all content creation for 7 sport categories and overseeing all production of media assets
• Managed strategic partnerships, budgets, funding and content strategy for all video productions
• Built marketing plan, content creation and channel strategy, and produced all shoots for Mark McMorris’ first branded video game “Infinite Air” in conjunction with Red Bull, Oakley and Burton
• Continually refined and optimized marketing assets to meet all client objectives, sales targets, content standards, and formatting needs for broadcast television, web, social media, digital or film NOTABLE PROJECTS
• IN MOTION Full length Film featuring Mark McMorris.
• PEACE PARK Event / Media Project with TV and digital platforms featuring Danny Davis. • THE PROCESS Web Series / 22 minute show for TV and digital platforms featuring Mark McMorris.
• BOA FIT SYSTEM – Content Creation of seven sports / categories for the company rebrand in 2017.
Burton SnowboardsGlobal Director of Sports Marketing & Media
Jan. 2007 - Jan. 2014Costa Mesa, CAJoined the brand as Director of Team Marketing, responsible for developing worldwide team marketing and media, aligning products and athletes across Burton’s three pinnacle brands: Burton, Analog and Anon. Progressively increased responsibilities to become Global Director of Team Marketing & Media overseeing content creation, GTM strategy, Ecomm and communications across North America, Europe, Japan and the Southern Hemisphere. • Managed multi million dollar marketing budget and a staff of 10, and oversaw all content creation, web and communications strategies throughout North America, Europe, Asia Pacific and Latin America
• Managed all sponsorship contracts for athletes and managed the crucial interactions between athlete, agent and product development to ensure universal alignment of athlete, brand and strategy
• Negotiated and managed athlete contracts for important athletes including Shaun White, Mark McMorris, and Kelly Clark, and negotiated global and national media contracts across all industry channels
• Built team profiles and brand strategies for elite roster of 50+ athletes, produced multiple award-winning films, and supported athletes with the creative design and execution of their personal product lines
• Conducted demographic and consumer analytics research to create unique and innovative campaigns
• Established a powerful media team consisting of industry photographers, videographer and editors
• Developed global athlete and product strategy for the 2010 Vancouver Winter Olympics and 2014 Sochi Winter Olympics, overseeing brand alignment with the company’s roster of global riders NOTABLE PROJECTS
• Peace Park Co-creator and co-producer with pro snowboarder Danny Davis, an ongoing snowboarding invitational event
• 13 Captured “Best Movie” and “Best Editing” at the Reels Film Festival, “Video of the Year” • Burton Presents Web series still in production, Directed production, content creation, post-production and distribution
Vans, a VF CompanySenior Marketing Manager
Jun. 2000 - Mar. 2007Cypress, CAAs a past sponsored athlete for Vans, invited by Steve Van Doren to join the brand and manage the global Snow team. Progressively promoted to oversee marketing and brand strategy for multiple sport categories including Moto, Snow and Skate.
• Directed contract negotiations for all sponsored athletes including high profile names such as Supercross champion Ryan Villopoto and Pro Circuit Racing and Olympic medalist Danny Kass
• Stabilized, restructured and reorganized the brand’s global snowboarding and motocross divisions to generate a marketing structure, and implemented departmental processes to scale athlete marketing
• Collaborated heavily between legal, operations, marketing and product teams to consolidate and streamline marketing department and establish communication and execution protocol
• Managed deployment and sequencing of all brand initiatives for 25 sponsored athletes including emerging youth talent (groms) and top men and women
• Established communications between product teams and athletes to improve product designs across the Snowboard category including Boots, Shoes and Outerwear lines
• Created global marketing assets, led campaign creative and digital media strategies, produced trade show materials and special event collateral, and wrote company profiles, team bios and media proposals
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