Burton SnowboardsGlobal Director of Sports Marketing & Media
Jan. 2007 - Jan. 2014Costa Mesa, CAJoined the brand as Director of Team Marketing, responsible for developing worldwide team marketing and media, aligning products and athletes across Burton’s three pinnacle brands: Burton, Analog and Anon. Progressively increased responsibilities to become Global Director of Team Marketing & Media overseeing content creation, GTM strategy, Ecomm and communications across North America, Europe, Japan and the Southern Hemisphere. • Managed multi million dollar marketing budget and a staff of 10, and oversaw all content creation, web and communications strategies throughout North America, Europe, Asia Pacific and Latin America
• Managed all sponsorship contracts for athletes and managed the crucial interactions between athlete, agent and product development to ensure universal alignment of athlete, brand and strategy
• Negotiated and managed athlete contracts for important athletes including Shaun White, Mark McMorris, and Kelly Clark, and negotiated global and national media contracts across all industry channels
• Built team profiles and brand strategies for elite roster of 50+ athletes, produced multiple award-winning films, and supported athletes with the creative design and execution of their personal product lines
• Conducted demographic and consumer analytics research to create unique and innovative campaigns
• Established a powerful media team consisting of industry photographers, videographer and editors
• Developed global athlete and product strategy for the 2010 Vancouver Winter Olympics and 2014 Sochi Winter Olympics, overseeing brand alignment with the company’s roster of global riders NOTABLE PROJECTS
• Peace Park Co-creator and co-producer with pro snowboarder Danny Davis, an ongoing snowboarding invitational event
• 13 Captured “Best Movie” and “Best Editing” at the Reels Film Festival, “Video of the Year” • Burton Presents Web series still in production, Directed production, content creation, post-production and distribution