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Work Background
Warner Bros. DiscoveryFinance & Investment Strategy Director
Aug. 2021 - Jan. 2024Mexico City, Mexico• Developed comprehensive business plans and conducted financial projections for new projects, presenting findings to senior management for informed decision-making.
• Collaborated with functional stakeholders to design the future-state organization for assigned process areas, including the creation of scripted/unscripted workflows, finance/content workflows among others. Reducing times, workloads, and increasing productivity.
• Collaborated cross-functionally with Finance, Production, and Content Strategy teams to implement a system for determining the financial viability of new content initiatives.
• Led the coordination between finance and production teams to strategize the cash flow budget for Original Productions in LATAM, and developed comprehensive monthly forecasts.
• Oversaw the dynamic orchestration of presentations, all-hands gatherings, business reviews, summits, and workshops for the content team across LATAM.
CitibanamexVice President - FP&A Digital
Apr. 2020 - Aug. 2021Mexico• Forecasted 2021 -2023 digital sales, created dashboards to monitor weekly and monthly sales to respond quicker to market changes for 2020 sales. Digital sales share expanding from 27% to 39% from 2019 to 2020, generating a change in bank strategy • Revamped company’s digital strategy, redirecting sales from physical branches to digital channels, creating end-to-end digital customer experience drove a 20%+ increase in bank sales during the pandemic
CitiManagement Associate MBA Program
Jan. 2019 - Apr. 2020Mexico CityConsumer Banking - Digital Payments • Strategic initiatives for 2020 Comercial Banking - Business Strategy • Analyzed CCB´s information process, interviewed divisional MIS, and elaborated a strategic proposal to reduce time and resources to optimize the flow of information. Presented proposal to CCB Head and Divisional Directors, gaining their approval. Consumer Banking - Customer Experience • Pricing Project: Increase the value proposition of the Priority Segment. Analyzed customer’s insights, competitive landscape and the bank capabilities. Presented proposal to GCB Head of Segments.
CitiProduct Manager - Citi Fintech NY
Jul. 2018 - Jan. 2019Greater New York City Area • Worked as part of the team who launched the Canvas Platform (The innovation platform of Citibank) by coordinating and driving consensus between the design and the dev team.
• Estimated internal and external market size for the platform to get the buy in of commercial partners and senior management.
• Created KPIs to assess cost and time reduction, expedite testing and production process and elimination of duplicative work; senior manager used these KPI’s to measure success for Canvas Platform MVP and north start. • Conducted interviews with our global partners to determine customers’ needs and pain points to confirm if the platform can be expanded to Singapore and Mexico.
University of California, Los AngelesTeacher Assistant Accounting
Oct. 2017 - Jun. 2018Greater Los Angeles Area
Tooley ProductionsFinance and Strategy MBA Summer Intern
Jun. 2017 - Sep. 2017Greater Los Angeles Area• Evaluated and analyzed several business plans of growing virtual reality companies; presented recommendations for future investments to company CEO
• Expedited cash flow management by identifying the key elements of over 50 contracts from development project agreements and creating a database from them as reference for future deals
Latina Broadcast MediaProject Manager
Jan. 2015 - Jun. 2016PerúLatina is the second largest television broadcaster in Peru by number of viewers. With more than 30 years on air, Latina is the top broadcaster in news coverage and proprietary entertainment content in Peru. Managing a local and private content factory, multiplatform, beyond traditional TV. As a project manager, I played key role in the financial restructuring process, with issuance of credits for USD 60 M, USD 35 M and USD 25 M. Managed company’s bond issuance process for USD 115 M. Played key role in company’s corporate restructuring, leading to improved tax management and comprehensive use of tax shield and led company’s cost reduction initiative, realizing total annual savings of USD 8 M. In February 2016, I prepared the valuation model and presentation materials for the strategic alliance between Latina and Panamericana—fourth largest TV channel in Peru.
Latina Broadcast MediaFinancial Controller
Oct. 2012 - Dec. 2014PeruAs a financial controller, I redesigned—alongside designated taskforce—Latina’s business plan and helped elaborate and implement plan to change programming content/schedule. This plan helped the company to achieve amazing results in the following years: 2013 Results: + 18% ratings. + 18 sales. +36% EBITDA 2014 Results: +8% ratings. +21% sales. +300% digital sales. +30% EBITDA.
2015 Results: +7% ratings. + 5% sales. + 150% digital sales. + 10% EBITDA. Also, I led two modules (Budget and Controlling) in SAP implementation and implemented first budget process—involving company’s main units—in 2012. Also led budget processes in 2012, 2013 and 2014, and supervised budget execution. I co-created Board Reports that are still in use by CEO and CFO and elaborated KPIs that included program profitability, use of available minutes and technical equipment in program launch.
Enfoca Private Equity FirmSenior Analyst
Jun. 2010 - Oct. 2012PeruEnfoca is a leading Latin American private equity firm with $700M+ AUM, focused on high-growth sectors that are exposed to the emerging middle class. Enfoca invests in leading companies with clear competitive advantages and high barriers to entry that operate in these under-served sectors. Enfoca seeks to partner with companies that can benefit from management and corporate governance improvements and drives value creation by bringing operational expertise to its portfolio companies. As a senior analyst, I managed internal portfolio acquisitions and external acquisition advisories. Prepared company valuations and analyzed investment projects. Established contact with clients and followed up with key leads. Estimated potential upside for acquisitions, identified growth opportunities and exit strategies, and made recommendations in PE Investment Committee. Manage relationships with banks in leveraged buyouts, lead meetings with auditors/lawyers in due diligence processes and helped draft sale/purchase agreements
Empresa Financiera Edyficar S.A.Thresuary Intern
Jan. 2010 - May. 2010Lima Peru
Superintendencia de Banca Seguros y AFPIntern SBS- Supervisión y Gestión de Carteras Administradas
Jan. 2009 - May. 2009Peru
AFP HORIZONTERisk Management Intern
Dec. 2007 - Apr. 2008Peru
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