Shile Ismaila

Digital Marketing Consultant and Strategist @Shilon Consultancy

🔥 Startup Founder💸 MarketingBusiness Owner💼 C-level Executive🧨 Consulting✨ Business OwnerBrand Marketing ManagerCommunications ManagerContent ManagerSEO ManagerEmail Marketing ManagerInfluencer Marketing ManagerGrowth HackerMarketing Analytics ManagerCommunity ManagerEngagement ManagerMarketing DirectorCMOAdvisor

Digital Marketing Consultant & Strategist | Driving Growth Through Data-Driven Strategies and Innovative Digital Campaigns | Expert in Marketing Automation, Social Media, and Brand Engagement Hi there! I'm a Senior Digital Marketing Strategist with over a decade of experience driving growth for global brands like Chevron, Powa Technologies, and Videojet. I specialise in crafting digital strategies that boost brand visibility, customer engagement, and revenue, particularly across Europe, the Middle East, and Africa. At Chevron, I led the integration of Marketo and Salesforce Marketing Cloud, streamlining processes that generated over 40,000 new leads. My work in social media strategy significantly increased follower engagement and brand recognition. Beyond my corporate role, I founded African Mommy, an online community with over 100,000 members, empowering women. I’m passionate about using data-driven strategies and innovative digital campaigns to create impactful customer experiences and drive business success. Let’s connect and explore how we can work together!

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Work Background

ChevronEMEA Digital Marketing Strategist

Apr. 2016London, United Kingdom Delivering and execution of digital marketing strategies across EMEA, enhancing brand engagement and market penetration.  Integration of marketing automation tools, streamlining processes and improving lead generation.  Manage and execute comprehensive social media strategies, boosting brand recognition and audience targeting.  Collaborates and directs team of agencies and marketing professionals, ensuring alignment with business goals and successful campaign delivery.  Developed a global digital campaign planning framework adopted as a standard operating procedure.

African MommyFounder

Jan. 2017London, United KingdomAn empowering community of moms and women of African origin. Directed day-to-day operations, focusing on content creation, member engagement, and community management.  Expanded the community to over 100,000 members across various social media platforms.  Launched culturally relevant initiatives, significantly enhancing community impact.  Developed and maintained strategic partnerships with brands and organisations for collaborative events.  Led the creation and promotion of products and initiatives that aligned with the community’s mission.

Powa TechnologiesHead of Email & PPC | Powa Technologies Ltd

Feb. 2015 - Feb. 2016London, United KingdomLed a team of analysts to develop and execute high-impact email and PPC campaigns, consistently exceeding client expectations.  Developed tailored marketing strategies for major clients, enhancing brand visibility and campaign performance.  Delivered accurate forecasts and budget plans, ensuring alignment with client goals and financial expectations.  Collaborated with the broader digital team to integrate email and PPC strategies into omni-channel marketing efforts.  Implemented tools and practices that significantly improved client conversion rates and overall digital marketing performance.

VideojetDigital Marketing Manager | Videojet Technologies

Sep. 2012 - Dec. 2014Cambridge, United KingdomCollaborated with a global team to design and execute a comprehensive digital strategy, strengthening brand positioning.  Developed and implemented detailed marketing plans, managing budgets and staying ahead of emerging digital trends.  Tracked and monitored digital campaign performance, applying insights to maximize outcomes and ensure KPIs were met.  Led a team of digital marketing professionals, overseeing PPC, SEO, and email marketing efforts.  Played a key role in generating significant business revenue through effective digital marketing strategies.

UBM MedicaDigital Project Support/Online Marketing Executive

Jan. 2010 - Aug. 2010London, United Kingdom

Clash Media AdvertisingDigital Project Lead

Apr. 2008 - Dec. 2009London, United Kingdom

Tesco IrelandMarketing Executive | Tesco Ireland

Sep. 2007 - Mar. 2008IrelandContributed to the development and execution of innovative marketing strategies within a fast-paced retail environment.  Assisted in managing and optimizing promotional campaigns, leading to increased store traffic and customer engagement.  Collaborated with cross-functional teams to improve product placement and in-store visibility.  Conducted market research and analysed consumer behaviour to inform targeted marketing strategies.  Supported the launch of new product lines and in-store events, enhancing the shopping experience.