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Work Background
Famous DiscoveriesPresident
Dec. 2013Tampa/St. Petersburg, Florida AreaFamous Discoveries is a strategic branding consulting company. Offering, business development, B2B, B2C and consumer product development services. Barlow plays a significant consulting role for companies in corporate strategy, business development, project management, sourcing & manufacturing, and international sales. Barlow excels in solving the problems that keep CEOs up at night. Clients Include: QVC, National Food brands and growers, international consumer product brands, cannabis wellness brands, national restaurant and franchise brands, medical products, fashion, TV Shopping channels and marketing technology groups. Highlights:
• Developed a new sales concept called Fork U Academy® available on QVC+ and DBTV via the Amazon Fire and Roku.
• Developed CBme Beauty, a skincare line with Denise Richards.
• Enlisted by numerous cannabis sector and nutritional companies to develop new wellness products and line extensions. • Barlow to redrafted Teewinot Life Sciences, a biotech companies business plan, and established consumer brands go-to-market strategy reducing costs by 30%. • Provided strategic brand consultation brands helping one client convert an online “hobby” business to generate over $2mm in annual sales. Barlow’s contributions have led to significant growth of client sales (SmartScience Labs, Reakiro, Brass & Co. MaxVera Wellness, Pearson Farms, Sonny’s BBQ, Wish Farms, Georgia Pecan Council). • Barlow helped develop RegimenMD, an enterprise SaaS network that connects skincare specialists, patients, and cosmeceutical product manufacturers, Barlow was the system architect and also developed the B2B go to market strategy. Increasing the LTV retention to 35% exceeding forecast by over 65%.
• Helped Nygard International expand Slims™ fashion, increase revenue, by over 43%. • Helped Smokey Robinson develop a skincare brands for people of color. Barlow’s marketing and public relations campaign was seen by millions of skincare consumers around the world.
Pitch WorldExecutive Director
Dec. 2011 - Dec. 2013London Area, United Kingdom · HybridPitch World was a 24/7 Hybrid television shopping network in the United Kingdom selling consumer products. Its products were sold on its own television channels as well as in retail stores in Europe and via third party television distributors worldwide. Barlow served as the Executive Director of Pitch World and its over 100 employees, hired to confidentially make the company attractive for sale. Under Barlow’s direction, Pitch World leveraged its successful products by selling them to its international network of distributors throughout the world, many brought to the company by Barlow. Barlow oversaw the product and creative development and sourcing teams for the company as well as the international distribution network. Overall sales for Pitch World tripled in the 2.3 years when Barlow was running the company. Skills: Business development, M&A, strategy, Project Management, finance, broadcast, operations, licensing, contract negotiations, margin analysis, international trade, product development and sourcing, branding, campaign management, margin analysis, workflow, relationship management, process improvement, exit planning. Highlights:
• As the Executive Director, Barlow raised profits and positioned the company for sale ahead of the scheduled time frame. Barlow expanded the international distribution network and grew top line and marginal sales for Pitch World by 300% in just 2 years.
• Barlow helped develop the network’s existing brands as well as diversifying into new brands. New brands were developed in-house, sourced from Barlow’s connections in Asia or licensed by 3rd party product owners that had seen success in other markets. • Barlow leveraged his international connections to expand the networks sales into international territories.
Infusion BrandsExecutive Vice President of Global Business Development
Mar. 2009 - Dec. 2011Clearwater FloridaInfusion Brands is a consumer product development and distribution company. After consulting with Infusion Brands for apx 1 year, Barlow was hired as the Executive Vice President of Global Business Development. Brands Include: Dual Saw, Westinghouse Kitchen, Professor Amos Cleaning, Tony Little Fitness, Ricarda M Beauty.
Hired to:
• Grow Sales
• Expand Sales Territory Beyond the USA
• Seek New Innovations
• Project Management Accomplished:
• Barlow individually generated over $24mm in sales in 2.5 years.
• Barlow leveraged his international relationships to extend the company brands to consumers globally.
• Built and managed an international sales team and guided the company to establish offices in Spain, China and Taiwan and was then selling its products on every continent of the globe.
• Barlow co-developed and patented a new television broadcast method. This patent allows foreign broadcast channels to have full remote control over a studio in another country. Previously broadcasters had to put at risk their broadcast license when transmitting live signals for telecast. The new broadcast method significantly expanded sales for Infusion’s international TV shopping business. This innovation allowed the company to increase sales while significantly reducing travel and marketing costs.
DirecTVentures InternationalPresident
Oct. 2007 - Dec. 2010Direct Ventures International (DVI) a direct response consulting and marketing company that specialized in worldwide direct response commercials in all media and live shopping channels. Barlow was the founder. Clients Include: Tony Little Fitness, Consumer Product companies, Black and Decker, Westinghouse and a marketing technology company.
Hired To:
• Campaign Management
• Product Development
• International Distribution
• Project Management Accomplished: • Barlow co-developed propitiatory social network marketing intelligence with Jagged Peak and leveraged consumer product sales through a joint venture. These new methods for consumers to buy and sell products generated significant revenue through affiliate channels.
• Barlow established a national campaign in the USA for Black and Decker bringing the company direct to consumers through the marketing efforts. This brought new revenue to the company. • Barlow led a product innovation team who developed kitchen products for Westinghouse. The team redeveloped over 20 kitchen appliances in 24 months for the brand increasing sales. • Barlow helped develop new food products for Tony Little Fitness creating products with selling features that had never before existed. These products saw significant sales on HSN and the Shopping Channel in Canada.
• Barlow launched Airborne brand of products into China.
• Helped launch consumer brand products for Infusion Brands into new international markets. The company saw initial revenues increase by over $5mm as a result.
Famous DiscoveriesCEO
Jan. 2004 - Dec. 2007Famous Discoveries a consumer product brands development company that develops and distributes home grown innovations to worldwide. Barlow is a co-founder.
Hired To:
• Grow Sales
• Expand Sales Territories • Creative Development
• Product Innovation Accomplished: • Barlow took a product called Stainz-R-Out™ earning around $265,000 annually and grew sales to $8 million annually in 3.5 years.
• Under Barlow’s direction, Stainz-R-Out® became an international cleaning brand selling in all channels of distribution around the world including B2B and B2C.
• Barlow led the launch of 2 separate joint ventures operating television shopping operations in the UK and Canada. The groundwork was further established under Barlow’s leadership for a third joint venture television operating between the US and Korea. • Barlow drove product innovation which led to the launch of new brands in electronics, Kathy Hilton cosmetics, automotive and kitchen products.
In 2007, after 3.5 years from its inception, Barlow facilitated the sale of Famous Discoveries by Responze TV PLC in London for a stock + cash package of over $6 million.
Thane International, Inc.Global Brand Manager
Aug. 2002 - Nov. 2003Tampa/St. Petersburg, Florida AreaBrand manager responsible for business development, creative development; market research, competitive analysis, budgets, contract negotiations, integrated marketing campaigns product development, line extensions and project management. Executive producer overseeing multiple concurrent television projects. In charge of hiring and monitoring all contract producers, talent, and celebrities. Point person for high-level special projects, joint ventures and business expansions. Duties include: Senior project manager in the creation of the XWF Wrestling Federation from the business plan level to inception, Negotiated long term lease on a sound stage at Universal Studios Orlando, Executive consultant to joint venture organizations on cooperative business projects, contract negotiations, trade show planning, creative development, product development, trademark & URL searches, research and analysis, budget management, general management and consulting, Web site management and consulting, producing, writing and directing. Projects include: True Sleeper brand launch, Thane Q Grill, Flavorwave Deluxe and Thunderstick Pro Mixer, Longshot the Movie Integrated promotions package with Transcontinental Pictures, Reliant Studios Orlando Web site development, XWF Wrestling Federation, Consulting and coaching Lou Pearlman and the band Natural for their first live appearance on QVC.
Sahlman Williams IncVP & Director of Interactive Communications
Jan. 2000 - Dec. 2002Tampa/St. Petersburg, Florida AreaBarlow was hired to start and manage a new intuitive for this established public relations firm. The Interactive Communication division incorporated Internet marketing into the existing public relations efforts of our clients. This included the creation of Internet sites, e-commerce activities, off-line interactive marketing tools and on-line marketing applications, designed to the specifications of our clients’ goals. Duties include: Corporate executive counseling, Senior level strategy, Client executive duties, Internet and marketing solutions, selling the services to new clients, market plan and research, competitive research and analysis, project management, public relations, joint venture / partner project coordination, marketing and public relations plans. Client Projects Include: CelebrateTampa.com a community awareness intuitive that generated 4000-unique page views in the first 5 hours it was on-line, for the Georgia Pecan Commission Barlow created an off-line well as traffic to the Web site, and a Corporate brand campaign for Progress Telecom, a wholesale telecom provider of fiber optics and wireless.
HSN Direct International LimitedExecutive Director of Production
Sep. 1996 - Dec. 1999Tampa/St. Petersburg, Florida Area · On-siteA division of the Home SHopping Network. Barlow was the executive Producer in charge of all domestic and international product launch campaigns. Barlow was responsible for an annual television production budget of $3 million dollars. Hired managed and led all contract producers, talent, celebrities, and necessary vendors. Barlow was responsible for creative development; project marketing research and competitive analysis, budgets, contract negotiations and management, insurance, and results. Barlow also served as a member of the companies’ product selection and screening committee. I served as production and marketing consultant to HSND’s partners, parents and other joint venture associations. Projects include: Kathy Smith Air Tech Glider, The Jennerator hosted by Bruce and Kris Jenner, HSN Sales record setter - Body Flex hosted by Greer Childers, Tim Storey motivational program hosted by Hunter Tylo and the QVC product success, Cactus Jack’s One-Shot Cleaner.
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