Isos TechnologyLead Brand Manager, Acting Creative Director, User Experience
Feb. 2012 - Jan. 2025United States, GoodyearIn this position, I had a variety of responsibilities across all departments: Primarily in Marketing, I managed creative specialists; directed and created branded material and multimedia for ads and promotions; directed and created material for events and tradeshows, including large-scale booth designs and video; researched, analyzed, and tested various methods, frameworks, and practices to increase website conversions, including "pain island and pleasure island theory" and "StoryBrand framework"; managed website updates and overhauls; proposed and built custom website modules for usability and conversions, including assessments and ROI calculators; proposed and started a widely-used chat functionality on our site; built and assisted with emails, CTA systems, tracking UTM URLs and various other things having to do with the CRM; and general technical assistance. For PeopleOps, ITOps, and Finance, I created custom swag (also used in ABM and tradeshows); created an internal swag store that could be used externally; applied branded customizations and advised on internal systems, such as Confluence, Jira, Slack, BambooHR, document letterheads, managed email signatures, etc; built and started a popular internal newsletter; built materials for and helped plan company events; office HQ design for multiple locations including decor, wall art, colors, custom furniture, and digital display graphics: video, layout, promotional material, and social feeds. For Sales and Consulting, I built and managed a multitude of slide decks (and templates); created various client-facing templates, such as solution briefs, proposals, SOWs, status reports, documentation, and guides; I also assisted with client projects when there was a need for a creative or unique solution to complicated problems or specific customer branding of the products we sold.