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Work Background
Isos TechnologyLead Brand Manager, Acting Creative Director, User Experience
Mar. 2012 - Jan. 2025United States, GoodyearIn this position, I had a variety of responsibilities across all departments: Primarily in Marketing, I managed creative specialists; directed and created branded material and multimedia for ads and promotions; directed and created material for events and tradeshows, including large-scale booth designs and video; researched, analyzed, and tested various methods, frameworks, and practices to increase website conversions, including "pain island and pleasure island theory" and "StoryBrand framework"; managed website updates and overhauls; proposed and built custom website modules for usability and conversions, including assessments and ROI calculators; proposed and started a widely-used chat functionality on our site; built and assisted with emails, CTA systems, tracking UTM URLs and various other things having to do with the CRM; and general technical assistance. For PeopleOps, ITOps, and Finance, I created custom swag (also used in ABM and tradeshows); created an internal swag store that could be used externally; applied branded customizations and advised on internal systems, such as Confluence, Jira, Slack, BambooHR, document letterheads, managed email signatures, etc; built and started a popular internal newsletter; built materials for and helped plan company events; office HQ design for multiple locations including decor, wall art, colors, custom furniture, and digital display graphics: video, layout, promotional material, and social feeds. For Sales and Consulting, I built and managed a multitude of slide decks (and templates); created various client-facing templates, such as solution briefs, proposals, SOWs, status reports, documentation, and guides; I also assisted with client projects when there was a need for a creative or unique solution to complicated problems or specific customer branding of the products we sold.
Limelight NetworksInteractive Production Artist
Sep. 2006 - Jan. 2012Limelight NetworksAt Limelight, I was a part of many great, high-profile projects and was able to experience many things. Being the sole design and web portion of the Marketing department for three of five years, I gained a lot of knowledge and many skills by necessity. I helped direct the design and development of many large-scale projects, including projects that required a third-party company for quicker completion. On many occasions, I was the main contact on a project giving direction. Previous titles were Technical Marketing Manager and (unofficially) Manager of Brilliance.
Obu Web TechnologiesWeb Designer
Oct. 2005 - Sep. 2006At Obü Web, I refined my CSS and design skills and dealt directly with clients to create the quality of experience they were looking for and had my hands in projects all the way to their launch. I also learned all the ins and outs of successful, organic search engine optimization, because this was the primary focus of the company.
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