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Work Background
Jake NothingCreative Director, Art Direction and Brand Development
Sep. 2025 - Feb. 2026United States, ScottsdaleStepped in as senior creative support for a founder-led company during a fast-moving period of execution, shifting priorities, and active brand build-out. Worked hands-on across brand, design, video, and web while bringing clarity and consistency to work that was still taking shape.
Responsibilities
• Translated rough, time-sensitive ideas into clear creative direction and usable output.
• Executed hands-on design and web work under tight timelines without sacrificing quality.
• Helped establish visual standards across customer-facing and internal materials.
• Balanced speed with judgment in an environment where priorities shifted daily.
• Added structure where it was needed without introducing unnecessary process.
Key Accomplishments
• Stabilized and reshaped a struggling visual brand into something more cohesive, confident, and intentional.
• Established clear brand guardrails that improved consistency without flattening personality or authenticity.
• Standardized the presentation of client-facing work and internal materials, improving clarity and usability across teams.
• Overhauled the website and information flow to create a clearer, more intuitive user experience.
Isos TechnologyCreative Director, Head of Brand and User Experience
Feb. 2012 - Jan. 2025United States, GoodyearOwned the company’s brand, identity, and experience through 13 years of growth, shaping how Isos looked, communicated, and operated as it scaled. The role included long-term brand stewardship with hands-on execution across marketing, digital platforms, events, clients, and internal systems.
Responsibilities
• Shaped and maintained the company’s visual identity across marketing, web, events, internal communications, and physical environments.
• Set creative direction and standards while remaining deeply involved in execution.
• Managed and mentored a multidisciplinary creative team, balancing quality, consistency, and professional growth.
• Directed creative for campaigns, tradeshows, webinars, video, and more.
• Oversaw website UX and content structure, designing custom solutions.
• Served as primary brand/visual resource across internal and third-party initiatives.
• Worked closely with marketing, sales, consulting, leadership, and clients.
Key Accomplishments
• Evolved the brand from an early-stage consultancy into a polished, credible presence, supporting long-term growth and trust.
• Established a visual and communication system that scaled with the organization as it grew from a small team into a much larger operation. “When Isos consisted of 12 people, Tad made it appear as though we had 100+ employees.” ~ Thad West, CEO
• Increased overall website conversions by 150% within one month through improvements to storytelling, usability standards, form flows, and more.
• Solved complex problems such as building a comprehensive ROI calculator based on third-party research to support enterprise-level conversations.
• Designed internal systems that improved clarity across teams, including newsletters, internal stores, and materials.
• Advised on office and environment design initiatives that reinforced brand alignment and culture in physical spaces.
• Built client-facing proposals, SOWs, and reports that improved consistency, usability, and perception.
Limelight NetworksInteractive Production Artist
Sep. 2006 - Jan. 2012Limelight NetworksAt Limelight, I was a part of many great, high-profile projects and was able to experience many things. Being the sole design and web portion of the Marketing department for three of five years, I gained a lot of knowledge and many skills by necessity. I helped direct the design and development of many large-scale projects, including projects that required a third-party company for quicker completion. On many occasions, I was the main contact on a project giving direction. Previous titles were Technical Marketing Manager and (unofficially) Manager of Brilliance.
Obu Web TechnologiesWeb Designer
Oct. 2005 - Sep. 2006At Obü Web, I refined my CSS and design skills and dealt directly with clients to create the quality of experience they were looking for and had my hands in projects all the way to their launch. I also learned all the ins and outs of successful, organic search engine optimization, because this was the primary focus of the company.
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