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Work Background
ParamagnetixProduct and Marketing Management Consultant
Feb. 2024Work at the intersection of product and marketing management.
Enjoy Technology, Inc.Director of Product Management
Jun. 2020Palo Alto, California, United States- Pioneered and developed a fully automated revenue management system, integrating diverse desktop and mobile applications, leading to a notable 32% increase in daily revenue. - Developed Incentive (Rewards) platform for compensation calculation, audit, real-time visibility. Led to a 4% reduction in chargebacks. - Led Filed Mobile, providing sales guidance to thousands of field experts - Led Service and Delivery Management System including encompassing order management, scheduling, routing, and availability optimization.
WhiteHat SecurityPrincipal Product Manager - Platform
Dec. 2018 - Jun. 2020San Francisco Bay Area - Manage the WhiteHat Security Sentinel SaaS platform, which offers a wide range of application security solutions that help integrate security across the entire SDLC. - Define the UX/UI strategy and guide key UX /UI initiatives at the project and product level at WhiteHat. Integrate UX process into the agile SDLC. Work closely with marketing, sales, designers, engineering to streamline design process.
VerifoneSenior Global Product Manager
Mar. 2015 - Oct. 2018San Jose, CA - Integrated UX process into the agile SDLC : created and lead user experience research and design strategy practice.Create and lead user experience research and design strategy practice. - Supervised the redesign of the corporate UX/UI. Own the end to end UX/UI solution for the Payment applications - Launched the accessible payment system for visual impaired people - Launched several Development tools - Lead the migration process from the legacy payment platform to the new one
AppSenseProduct Manager
Apr. 2012 - Dec. 2014Santa Clara, CA- Managed DataNow, an enterprise grade Dropbox alternative. Supervised entire software development lifecycle, from analysis of the clients need, innovations ideas to prototyping and implementation
- Was adhering to the MVP (Minimum Viable Product) methodology. - Wrote user stories, designed mockups, and was tracking relevant metrics in JIRA. - Worked with executives, engineering, UX designers, and QA to bring consistent, high quality product releases to AppSense enterprise clients worldwide. (Zero escalations in my two years in the role)
Ricoh InnovationsProduct Owner
Jun. 2010 - Sep. 2012- Ran customer interviews. - Created user stories based on SMB market requirements and technical debt. - Designed, implemented, tested, and deployed prototypes.
- Launched advanced WEB applications (SaaS Product) that could interface with Gmail, Google Translator, Google Docs, Salesforce, Dropbox, Box.net, DocumentConversion.
- Launched Online meetings application (real-time visual collaboration) including Metrics/Analytics tool
SymantecPrincipal Software Engineer at Symantec Corporation
Jan. 2000 - Dec. 2010
TiCi Software SystemSenior Software Engineer
Jan. 1997 - Dec. 1999Design and development of advanced GUI application for the Semiconductor Equipment Industry.
Arel Communication and Software Ltd., IsraelSoftware Engineer
Jan. 1995 - Dec. 1997Designed and implemented Interactive Distance Learning System using Visual C++, MFC for Windows NT, 95 and 3.11, Visual Basic, ACCESS/ODBC, and Microsoft C.
Self-employed, IsraelSoftware Engineer
Jan. 1994 - Dec. 1995Designed and implemented GUI using Borland C/C++, OWL and Visual Basic for MS Windows 3.11.
Oritec Technologies Ltd., IsraelSoftware Engineer
Jan. 1991 - Dec. 1994Designed and implemented GUI and Common Server using Visual C and Visual Basic for MS Windows 3.11.
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