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Work Background
CHANELProduct Manager Client Data
Jun. 2023France, ParisI am Product Manager Client Database in the Digital department of CHANEL Europe, optimizing customer insights by integrating and analyzing data from various sources to improve CRM targeting and analytics. My expertise includes understanding the luxury industry and the Lakehouse data organization paradigm to be able to provide different teams with data aggregation such as customer segmentation or predictive scores, while using the Scrum methodology. Team: PO, Data Engineers, Data Analyst
Clients: CRM Team, Ad-hoc Analysis, Advanced Analytics, Data Viz Key Responsibilities: *Enhancing Customer Knowledge*
✅ Integrate data from multiple sources (POS, PIM, e-commerce, in-store app, partners) to enrich the customer database.
✅ Create data aggregates for segmentation, revenue by customer, division, product type, etc.
✅ Provide data to CRM (Adobe Campaign), Ad-hoc Analysis (Azure SQL), Advanced Analytics (Azure ML), Data Viz (Power BI). *Product Management*
✅ Develop roadmap based on the priorities of 3 Divisions: Fragrance & Beauty (F&B), Fashion (FSH), Watch & Fine Jewelry (WFJ).
✅ Identify and prioritize CRM needs using "Discovery Card" and "RICE" methods.
✅ Write Epics & US: "As [persona], I want [action] so that [goal]."
✅ Manage product backlog and organize co-creation workshops. *Sample Projects by Division*
✅ F&B: Integrated sales data from wholesalers and "bill scanning" in the Chanel in-store app.
✅ FSH: Developed a conversion score using "random forest" to boost Ready-to-Wear.
✅ WFJ: Analyzed ring stacking trends to target key customers. *Internal Processes & Optimization*
✅ Participated in agile ceremonies: Discovery, Daily, Grooming, Sprint planning, Review, Retrospective.
✅ Created clear nomenclature for backlog and documentation.
✅ Developed a Discovery Card for needs gathering and alignment.
✅ Automated delivery schedules in Confluence with linked Delivery Notes.
Adone ConseilData Consultant - Luxury & Retail
Dec. 2021 - Jun. 2023Ville de Paris, Île-de-France, FranceAdone Conseil is now one of the main players in management consulting in the luxury sector, where our consultants have mastered the specificities and the level of requirements. We have a strong multi-sector expertise, particularly in fashion, cosmetics and watchmaking, but also in tourism, leisure, specialized distribution and financial institutions.
HermèsPO / PM Data
Dec. 2021 - Jun. 2023France, ParisI contributed to the development of the NeoBI program, the new BI of Maison Hermès, set to replace Cognos. Lakehouse and its 3 layers (bronze, silver, and gold). Key Responsibilities: *Functional: Enhancing Retail Knowledge*
✅ Integrate of data from various sources: POS systems (Cegid), PIM, ERP (Infor M3), budget (TM1).
✅Reproduce of Sell-In aggregates (revenue by store, sales forecasting and restocking, margin rate by product, etc.).
✅Ensure data reliability for users by supervising the entire development process: - Bronze: Raw data from source systems. - Silver: Structured in Data Vault model. - Gold: Provision of business-focused Retail Datasets.
✅ Feed a Cube or various dashboards. *Product Management*
✅Develop the roadmap in collaboration with Data Managers.
✅ Identify and prioritizing needs through workshops organized with Data Managers from different business areas (5 DMs for 17 business areas).
✅ Co-write Epics & User Stories with the PO.
✅ Co-create, maintaining, and prioritizing the product backlog, aligned with priorities gathered during my Discovery meetings.
✅ Organizing regular demos based on delivered data. *Team Management* - 4 members: 2 Analysts / 2 Testers. - Supervie the creation of test strategies.
NeoreedsBI Developer
Jan. 2021 - Dec. 2021Ville de Paris, Île-de-France, FranceI was working in a firm specialized in Microsoft products where I had the chance to accompany clients in the design of reports on the Power BI tool. ✅ Gather the needs of the customers
✅ Manage agile projects (JIRA)
✅ Connect different databases
✅ Design analytical data models ✅ Transform raw data into understandable data ✅ Develop analytical metrics (KPI)
RATPgroupBI Product Owner
Nov. 2016 - Jan. 2019Région de Paris, FranceThe Group's board wanted to improve data understanding and analysis with a BI solution. At my department level, we decided to develop four dashboards to drive our analysis axis, namely economic performance, maintenance, railway reliability & safety, and service quality. The project team was made up of mechanical, electrical and quality engineers, Financial controllers and maintenance managers. In line with the user-centred design, I facilitated brainstorming sessions during workshops to collect user needs: objectives, indicators and uses of each activity. On the technical side, I simulated sample data from SQL queries in our ERP. For example, I used data relating to raw materials and production hours to optimise their tracking and consumption. The objective was to offer a real-time visualisation of the state of stocks by type and level of criticality. I transformed, enriched and loaded this data into a BI dashboards for Top Management. Moreover I also selected the most suitable visuals and created new KPIs. My missions : ✅ Collecting user needs’
✅ Story mapping, product backlog creation
✅ Sprint Management
✅ Testing, Collecting feedbacks, and Re-testing
✅ Leading dashboards industrialization
✅ Support and training users
Société GénéraleMarket Data Officer
Oct. 2014 - Oct. 2015Ville de Paris, Île-de-France, FranceThe middle office allows asset managers to focus on their core business. It intervenes between buy/sell orders and the financial products' performance management. My role was to :
✅ Monitor compliance with AMF regulations
✅ Collecting and checking the validity of courses from Bloomberg and Reuters.
✅ Valuing asset portfolios via in-house management software.
SNCFAssistant Controller Management
Sep. 2012 - Aug. 2014France, ParisI was working in a management control department in a maintenance establishment where I had to : ✅ Write procedures for controlling expense reports
✅ Training employees to use Notilus software
✅ Auditing the car fleet and telephone lines : Recommendation and deployment of the selected measures : respectively 6% (275 k€ ) and 15% (14 k€)
✅ Control of expense reports and reporting to Top management
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