I currently hold the position of Product Manager Client Database within the Digital department of CHANEL Europe. My role involves optimizing customer insights by integrating and analyzing data from various sources to enhance CRM targeting and advanced analytics.
My expertise includes understanding the luxury industry and the Lakehouse data organization paradigm to be able to provide different teams with data aggregation such as customer segmentation or predictive scores, while using the Scrum methodology.
Today, I am focused on various initiatives aimed at providing more transparency to consumers throughout the entire supply chain, from product design to distribution of manufactured goods.
Traceability of raw materials and the location of factories are now highly sought after by society and will be increasingly controlled and regulated by laws such as AGEC. New technologies like blockchain and next-generation SaaS platforms are attempting to address these challenges through the management and control of CSR data for both brands and suppliers.More...