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Exploring Opportunities: Art/Creative Director, Creative Strategist, Sr. Graphic Designer
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Work Background
TOTI Media, IncDigital Content & Engagement Manager
Apr. 2020 - Aug. 2020Consulted as a contractor to aid in the transition from a solely print media focus to digital during the beginning of the COVID-19 pandemic. This transition consisted of a social media strategy, routine posting, and creating/deploying 5 email newsletters to a series of lists consisting of 14.4k subscribers.
Vera CreativeCreative Director
Dec. 2019Established vision and provided direction to grow the agency from a sole proprietorship to a full-service agency that has worked with household brands, government agencies, and non-profits
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Utilized quantitative and qualitative data to make strategic creative decisions
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Led, hired, coached, and guided the production team and external contractors
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Collaborated across departments within the agency to create city-wide campaigns, brand identities, robust websites, and events
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Created, maintained, and improved the Vera Creative brand
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Directed and assembled photo and video shoots
Zesty PawsGraphic Designer
Nov. 2017 - Nov. 2019Orlando, Florida AreaDeveloped package design for various products Animated and designed dynamic emails Assisted with the development of the company brands Designed multichannel ad campaigns Edited and animated social ads and brand videos
Played a major role in the company’s rebrand and transition into the retail space
Orlando Signature MagazineGraphic Designer / Art Director
Jan. 2017 - Nov. 2017Orlando, Florida AreaConceptualized the magazine article content and visual layout
Planed and directed photoshoots
Designed the cover and layout of the monthly magazine
Collaborated with writers and photographers
Prepared assets for web, designed, wrote and planned social media posts
Oversaw production of the magazine while reporting to the chief editor
Ambitious.comGraphic Designer / Brand Management
Mar. 2016 - Dec. 2016Winter Park, FLArt directed and managed brand identity, created marketing materials, and designed the website interface. Created UI design for sales pages, landing pages, live stream video, and website. Designed front-end and collaborated backend developers to complete create a user-centric interface for online courses http://ambitious.com
Celebrity Branding AgencyGraphic Designer
Mar. 2016 - Dec. 2016Orlando, Florida AreaLed editorial design of the quarterly company magazine, GIQ. Rebranded magazine. Created unique layouts that display articles, ads, and company events. Designed print marketing materials such as newsletters, service catalogs, packaging, letterheads, and ads. Maintained client relations and met their creative needs. Designed digital marketing materials such as HTML email templates, sales pages, and online ads.
Build Grow ScaleGraphic Designer (Contract)
Nov. 2015 - Mar. 2016Orlando, Florida AreaDesigned sales pages, web layouts, logos, Facebook/Instagram ads, illustrations, product labels, t-shirts, and other materials. Collaborated with the marketing team, copywriters, and backend developers.
Pathfinder Professional Solutions Inc.Marketing Associate / Recruiter
Feb. 2015 - Nov. 201512001 Science Dr Ste. 145Conducted marketing research and designed marketing materials. Technical recruiting.
Carl Black Chevorlet Buick GMC, INCAssistant Customer Experience Manager
May. 2014 - Feb. 201511500 E Colonial DrI started in car sales, though I found to be a better fit in the business development center. As a Business Development Representative, I generated traffic in the dealership by reaching internet leads and following up with past customers. Months later, due to a void in customer relations management in the service department, I created the standard operating procedures, scripts, and tracking materials for the new customer experience department.
Self-EmploymentCreative Consultant
Feb. 2013Designed logos, t-shirts, posters, flyers, and web pages for clients in the physical therapy, education, government, church, non-profit, logistics, personal assistance, music, plastic surgery, and marketing industries.
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