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C-level Executive
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Work Background
Kennedy+CastroMarketing Strategist & Creative Partner
Jan. 2022Milan, Lombardy, ItalyLead brand strategy, creative direction, and client growth for global brands, driving impactful marketing campaigns that align with brand purpose and consumer insights.
Spearhead narrative-driven marketing, ensuring compelling storytelling that resonates with audiences.
Develop innovative brand identity frameworks, shaping positioning and differentiation in competitive markets. Key Achievements:
✅ Increased brand engagement through strategic storytelling and data-driven creative direction.
✅ Helped clients optimize multi-channel marketing efforts, improving campaign ROI.
✅ Advised high-profile clients on brand expansion and global market adaptation.
Hammer AgencyChief Creative Officer
Nov. 2020 - Mar. 2022Praga, CechiaLed the creative vision for a Central European ad network, overseeing brand strategy, content development, and marketing execution for multinational brands.
Directed cross-functional teams to enhance digital, social, and traditional media campaigns that elevated creative quality and agency reputation.
Implemented customer-centric strategies that improved audience engagement and loyalty. Key Achievements:
✅ Launched data-driven creative strategies that boosted engagement across digital platforms.
✅ Strengthened the agency’s market position by introducing cutting-edge brand narrative and storytelling techniques.
Vaditaju Konference EBITSpeaker
Apr. 2017 - Apr. 2017Riga, Latvia
Namecheap, IncDirector of Creative Lab
Mar. 2017 - Nov. 2020New York City, Stati UnitiFounded and led the in-house Creative Lab, building a team of 50+ creative professionals across strategy, branding, design, and marketing.
Developed brand storytelling and identity frameworks that enhanced customer experience and trust.
Executed global campaigns that reinforced Namecheap’s brand authority in the tech industry. Key Achievements:
✅ Spearheaded a company-wide rebranding initiative, strengthening brand differentiation.
✅ Launched marketing strategies that increased customer engagement and retention.
✅ Developed high-impact digital and content marketing efforts that boosted revenue growth..
HavasExecutive Creative Director
Jan. 2016 - Mar. 2017Moscow, Russian FederationLed global creative campaigns for top brands such as Durex, Citroën, Peugeot, Audi, Jacobs, Teva, Sanofi and Ab InBev ensuring high-performance advertising strategies across Europe, Russia, and the U.S.
Managed multi-disciplinary creative teams and provided strategic oversight for large-scale brand activations.
Designed integrated initiatives that strengthened brands relevance. Key Achievements:
✅ Delivered award-winning brand campaigns that elevated agency perception.
✅ Developed creative solutions that led to a significant increase in audience reach.
✅ Positioned agency as market leaders.
IMPACT BBDORegional Digital Creative Director
Jul. 2012 - Dec. 2015DubaiDeveloped and executed digital creative strategies for leading brands, including PepsiCo, Visa, HP, Mercedes, Emirates, Mars, P&G, and Johnson & Johnson, across the MENA region.
Designed high-impact digital experiences, leveraging data analytics and consumer insights to drive engagement.
Led a multicultural and across-functional team to create immersive brand campaigns across social media, digital platforms, and experiential marketing. Key Achievements:
✅ Drove digital engagement and sales through data-driven storytelling.
✅ Led a multi-platform campaigns achieving record-breaking audience reach.
✅ Enhanced brand loyalty through customer-centric digital experiences.
Kennedy+CastroFounder | VP | Chief Creative Officer | Managing Director
Sep. 2008 - Jul. 2012London, United Kingdom, Rome-Italy, NYC - USFounded and led a global creative agency, developing award-winning campaigns for top clients such as Peroni Nastro Azzurro, Furla, Fiat Abarth, Gas Jeans, Hitweek, Nomkoy, RoofProfit, and Triennale NYC.
Built and managed high-performing creative teams across Europe and the US.
Delivered multi-channel marketing strategies, including digital, social media, TV, and experiential activations.
Key Achievements:
✅ Led the rebranding of Fiat Abarth across US, increasing brand engagement.
✅ Led the rebranding of Peroni Nastro Azzurro in Italy increasing brand engagement.
✅ Developed 360° marketing campaigns that drove revenue growth for fashion and luxury brands.
Accademia del Lusso (Luxury Academy)Professor/Lecturer
Jan. 2007 - Jan. 2012Rome, Milan, MumbaiTaught Fashion Advertising & Communication, mentoring future marketing professionals.
Developed courses on branding, creative strategy and storytelling.
Conducted international masterclasses on brand storytelling and advertising.
The BandCreative Director
Oct. 2005 - Nov. 2008London, United KingdomAs the Creative Director for The Band, I lead a diverse team of top communications professionals based in London, with affiliates in Milan and New York. Our expertise spans various disciplines, allowing us to tackle a wide range of projects for esteemed clients such as Jacuzzi, LVMH, Okaidi, Executive Surf, AirBee, Iperclub, Hello Italy Tours, and Luxury Yachting Resort.
Rai - Radiotelevisione ItalianaTV Author/TV Screenwriter
Sep. 2005 - Sep. 2007Rome, Latium, ItalyTelevision author and screenwriter for several acclaimed shows, including Il Duello on Rai 2, Che sarà sarà on Rai 3, and the Sports Awards on Rai 2.
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