Patrick Richardson

Managing Director @The States

🔥 Startup Founder💸 MarketingMarketing Director💼 C-level Executive👍 Sales & BizDevAdvisor🐦 DesignGraphic Designer🧨 ConsultingCommunication DesignerCMOBrand DesignerArt DirectorBrand Marketing ManagerCommunications ManagerContent Manager

Patrick Richardson brings over 20 years of expertise as an agency leader, guiding advertising, branding, design, digital product, marketing, and public relations firms. Throughout his career, he has assisted clients in identifying, conceptualizing, and developing brand and digital competitive advantages, leveraging design and engineering principles to deliver breakthrough outcomes. With a proven track record of achievement, Richardson has led international teams of researchers, designers, and engineers, fostering collaboration to imagine and build premium experiences. As a Managing Director and Global CMO at hedgehog lab from 2015 to 2024, Patrick built the US and Americas operations from the ground up, growing revenues from $0 to over $3.2 million annually. He was responsible for all client strategy, account management, marketing, and operations, including P&L, insurance procurement, banking, legal standards, price definition, HR platform implementation, global subcontractors, hiring local talent, and third-party consultants to build premiere mobile, web, AI, and connected device applications. Prior to hedgehog lab, Patrick held various leadership roles at Oomph, Inc., Schneider Associates, Swirlingmedia, ASRI, and RCI. In these roles, he led business strategy, UX/UI design, marketing, and creative direction for clients across various industries. He has a strong track record of pitching and winning new business, developing and executing integrated marketing strategies, managing teams and presenting to private equity partners and boards on a weekly and monthly basis. Throughout his career patrick has driven innovation, strategy, design, marketing and engineering for global brands and companies: Baileys, Baskin-Robbins, Davidson Kempner, Edwards Lifesciences, Gunk, IBM, Network Solutions, Liquid Wrench, Medifast, New England Journal of Medicine, Globe Life, NBC, Santander, Sprint, Titleist and Woolite. Patrick holds a B.F.A. in Communication Design from Syracuse University and an M.A. in Integrated Marketing

Feedback from Patrick’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

The StatesFounder & Managing Director

Jul. 2024Boston, Massachusetts, United StatesThe States is a leading provider of fractional management services to mid-sized advertising, branding, design, digital product, marketing, and public relations agencies abroad. With a strong track record of success, we help our clients overcome the challenges of entering the lucrative US market by providing them with on-site presence, business service connections, and a robust marketing and sales strategy.

hedgehog labGlobal CMO / Managing Director, Americas

Mar. 2015 - Mar. 2024Greater Boston AreaAs U.S Managing Director, I use design and engineer-thinking to drive unprecedented results for our North American, Central American and Caribbean Clients, As a global technology consultancy, hedgehog lab specializes in providing mobile, connected devices and immersive solutions to global brands. We help brands discover, design, build and scale digital solutions for mobile, tablet, web, AR, VR, and MR platforms. Clients: ACS, Continental Express, Davidson Kempner, Dr. A's Habits of Health, Edwards Lifescience, Globe Life, Lasership, Maritime Financial, Santander and Riddell

Oomph, Inc.Creative Director

Feb. 2012 - Mar. 2015Greater Boston AreaManaged strategy, UX/UI and design direction on all digital projects. Translated client objectives into creative strategies across all digital formats including but not limited to Web, social media and mobile. Clients: Archdiocese of Boston, CatholicTV, Columbia Law School, Inquisitr, NBC News, NBC Sports, NESN, New England Journal of Medicine and Paris Muse

Schneider AssociatesDirector of Integrated Marketing and Creative Services

Jan. 2007 - Nov. 2011Managed marketing, social media and creative services by developing and implementing integrated marketing communication strategies that increased brand awareness and drove results. Led internal agency in industry best practices to maintain competitive edge. Supported national client base with creative strategy, marketing, social media, advertising, graphic design and brand initiatives. Clients: Liquid Wrench, Gunk, Grace, D-Con, Woolite, Baskin-Robbins, NECCO, Hood, Baileys, Glass Plus, Quebec Ministry of Agriculture, FHO Partners, Pura Vida H2O, Saving Star, and Recap Advisors

SwirlingmediaCreative Director

Sep. 2006 - Jan. 2007Boston, MAPrincipal, consultant and designer for clients ranging from a multi-billion dollar international food and facilities company, to a national consumer ski and sports expo. Created and implemented bilingual brand standardization manual to be used at international sales conferences worldwide. Developed website and brochures for Boston-based financial company. Designed print advertising for annual winter expo in major Boston, Hartford, Seattle and San Jose newspapers. Regularly interfaced with public relations agencies, marketing departments and sole proprietors. Clients: Sodexho, Nobska Partners, North Star Asset Management, BEWI Production, and Dickens Farm

ASRICreative Director

Sep. 2004 - Sep. 2006Establish vision and supervise execution of creative process from conception to production for regional creative communication agency. Manage RFP processes from beginning to end, interface with clients on a regular basis and pitch final integrated marketing communications plans. Supervise a team of eight designers, copywriters, account managers, and production specialists. Lead regular meetings with CEO, account executives, and marketing managers to coordinate company-marketing strategy, establish action plans, and track progress. Clients: Acushnet - Titleist/Cobra/Footjoy, CapeCod Healthcare, Cognex, Winchester Hospital, and Investors Bank & Trust

RCIArt Director

Feb. 2000 - Aug. 2004Provided art direction and design for Fortune 500 telecommunication, financial, healthcare, retail and technology companies. Interfaced with clients from initial intake meetings through final presentations. Conducted marketplace research and competitor analysis for existing and potential clients. Built, integrated and managed corporate and employment brands. Final creative included print ads, web sites, brochures, corporate and employment identities, billboards, trade show booths, t-shirts, posters and product packaging. Clients: Sprint, IBM/Lotus, VWR, SolomonSmithBarney, Ameriquest Mortgage, APC, and NetworkSolutions/VeriSign