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Work Background
ConfidentialCommercial Adviseor
Apr. 2024Riyadh, Saudi Arabia-Launching new products within the Roasted nuts area including sourcing, Plant preparation, Training, Marketing and sales activities
-Advising on Company's commercial performance, revisit product lines profitability, recommend and implement strategic solutions
-Restructure commercial functions inline with strategic direction
-Manage rebranding and redesign of retails stores with top notch partners -Have transferable residency
Gemini EdiblesFounder/General Manager
Jul. 2022 - Feb. 2024Amman, JordanGemini was established to act as the holding Company of Lekker Food stuff and Shaheen Roastery where it will handle all manufacturing, Sourcing, Franchising, Supply, Marketing and Management services to both brands
Lekker Foodstuff Trade Co. L.L.CFounder/General Manager
Feb. 2020 - Feb. 2024Amman, JordanDistributor of Mastika gum in Jordan and the nationwide operator of Shaheen app
SadadjoGeneral Manager-Consultancy project
Feb. 2019 - Sep. 2019Amman Governorate, JordanA PSP in jordan, licensed by the CBJ. Tasked with commercial revamp, licensing process and capital increase Selected Accomplishments: 1- Managed and delivered CBJ Compliance requirements to acquire PSP License
2-Relaunched commercial activities to increase monthly transactions by 30 folds+
3-Developed and launched sales and distribution programs
4-Developed the company overall GTM Strategy 5-Managed the design and relaunch of our terminal web app 6-Developed and managed board dashboards and meetings
7-Managed master dealer negotiations. Signed the first super dealer agreement Project was delivered successfully in September 2019
Shaheen NutsGeneral Manager
Jan. 2015 - Feb. 2024Amman Governorate, JordanBack to 75+ years old family business with extensive experience to drive business forward and go regional and international Managing jordan and Saudi branches
AppleBusiness Development Manager B2B-ME
Jan. 2014 - Dec. 2016dubaiManaging GCC Direct and indirect Channel programs/Partners to drive iPhone, iPad and Mac sales
Zain KSAHead of B2B marketing
Aug. 2011 - Feb. 2014saudi arabia• Led improvements of business segments including SME’s & L.E’s through new strategy of building partnerships and alliances to introduce solutions that positioned Zain as one of the most innovative service provider.
• Launched the new Voice VP for Business & SME’s.
• Introduced the new SME Partner Model.
• Launched the Business Data Platform.
• Led partnerships with main ICT providers and system integrators.
• Successfully introduced new sales commission scheme.
• Managed various global RFP’s in collaboration with major partners.
• Launched new SME (Office in a Box) proposition including Office 365.
• Launched new M2M proposition which achieved 40% market share; grew business from 1 million to over 10 million SAR’s annually.
• Overall: grew ARPU by 30% and doubled revenues during my tenure. Grew revenue from 50 million to 110 million SAR's over two years.
MobilyMarketing Executive Manager
Dec. 2010 - Aug. 2011Saudi Arabia• Led marketing campaigns which achieved a 27% annual increase in the mid-high value segment.
• Led the launch of the mid value segment and the new high value proposition.
• Managed third parties value added services
• Grew customer base by 30% and monthly revenue from 45 million to 60 million SAR's in just nine months.
ZainMarketing Manager
Mar. 2010 - Oct. 2010• Developed a new marketing strategy based on thorough research on customer needs.
• Also developed new bundled solution offerings which were based on substantial investment in leading edge technology, including value added cloud computing services: managed hosting, connectivity provision and VoIP.
ZainHead of Corporate Segment- Special Assignment
Jul. 2009 - Apr. 2010• Seconded to Zain Nigeria to work on a special project to assist in the creation of an operational blueprint for Zain that could be replicated across different geographies. Played a key role in shaping the process, focused on turning-around the operation through end-to-end audit, analysis and re-engineering.
• Successfully completed the objectives in a highly complex and challenging environment; increased corporate accounts by 80%, achieved 15% of annual target through alternative sales channels and reduced bad debts by 80%.
• Also managed Supply Chain and Sales areas. • Led a skills-gap analysis across the workforce to indentify core strengths and development areas. This process allowed staff to be more accurately aligned with appropriate functions, and was supported by dedicated training across a wide skills base. Resulted in 200% sales growth with fewer staff, better sales support, and increased efficiency through the reallocation of other resources.
Zain JordanHead of Corporate Sales
Feb. 2008 - Jul. 2009• As Head of Corporate Sales (including Consumer VIPs), led Sales Team and developed/implemented new sales strategies to penetrate the highly lucrative and relatively untapped corporate segment. The team comprised seven managers and 75 other staff.
• Also, recruited and managed a portfolio of partners and handled forecasting, budgeting and performing yield analysis.
• Successfully created strong market presence and brand awareness, initiated campaigns and market surveys.
• Won high-value agreements with key strategic partners. Was selected as part of a five member committee, reporting directly to CEO, to drive this initiative.
• As Key Account Manager, profiled potential accounts and approached them. Drove the end-to-end sales process that resulted in securing new agreements. Achieved 80% of target in just 30% of the scheduled time, with the total revenue representing in excess of 60% of the overall financial goal.
Zain JordanKey Accounts "Corporate Sales" Manager
Jan. 2004 - Feb. 2008-Strategic planning.
-Managing a team of Account Managers.
-Achieving Sales Quota.
-Managing Competition.
-Developing Existing Accounts.
-Seeking new leads.
-Retaining existing Accounts.
-MS CRM administration & development.
-Commission restructuring & alignment with corporate strategy.
- Heading a Cross functional team that was created to boost sales.
Zain JordanContact center team leader
Jan. 2001 - Dec. 2004
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