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Work Background
Angus Hammond AfricaDirector
Jul. 2024Kwelerha, Eastern Cape, South AfricaAngus Hammond Africa is a boutique market, media and social research agency that has supported data driven decision making across the African continent since 2008. Their client portfolio spans multiple sectors, from our ongoing collaboration with Old Mutual in the financial services industry to content development work for media owners such as Netflix and Universal. They also provide cross-sector fieldwork management services for several research houses including Basis Research, GeoPoll and Living Facts. I am very excited to be joining the AHA team - the global media industry is going through the most seismic changes since the invention of the printing press in the 15th century, and that makes this a perfect time for a disruptor to make some waves - watch this space!
GeoPollMedia Audience Measurement Director
Mar. 2024 - Jul. 2024Great Kei, Eastern Cape, South AfricaEnhanced and enlarged GeoPoll's suite of media research products, built media research excellence and capacity within the organisation, and drove business development and marketing efforts.
Client portfolio included Ubongo, Kantar, Omnicom, Stanford University, USAID, Multichoice, Nation Media Group, the Malala Fund and the government of Nigeria.
Presented papers at industry conferences and client events in South Africa, Morocco, Nigeria, Ghana, Kenya and Ethiopia.
GeoPollRegional Director - West Africa
Sep. 2018 - Mar. 2024Johannesburg Metropolitan AreaOverall responsibility for the West Africa business unit, including growth targets, budget/P&L, client accounts and relationships, team management and mentoring.
Client portfolio included Unilever, KPMG, P&G, the World Bank Group, Stanbic IBTC, USAID, Harmonies Media Group and the government of Ghana.
Grew business unit revenue from $300k in 2020 to over $1m in 2022.
GeoPollDirector: Global Key Accounts and Bespoke Projects
Mar. 2017 - Aug. 2018Johannesburg Area, South AfricaManaged and grew a portfolio of global blue chip client accounts (Coca Cola, Unilever, P&G, AB InBev and others) with combined turnover over $1m annually.
Also responsibile for the conception, design and implementation of all GeoPoll's bespoke media and market research projects across Africa.
Mentored a talented and driven team of business development and client service executives across 8 African countries.
GeoPollBusiness Development Lead - Southern Africa
Aug. 2014 - Mar. 2017Johannesburg Area, South AfricaLaunched GeoPoll’s presence in the subregion, built business relationships with market and media research clients, and represented the GeoPoll brand at events and conferences.
Angus Hammond AfricaFreelance African Market Insights Consultant
Apr. 2014 - Jun. 2016Johannesburg Area, South AfricaSupported a network of independent African media, market and social research professionals with strategic insights, reporting and analysis guidance, drawing on over a decade of market insights consulting in over 20 African countries
Introduced new insight platforms, adapting world class market intelligence to the African context.
Tsitsikamma to TataouineExplorer, Author and Navigator
Oct. 2013 - Apr. 2014Pan-AfricaConceptualised, planned and mapped a 24 country expedition across the African continent, travelling by road (self-drive). Completed 17,000km in 6 months, passing through South Africa, Namibia, Zambia, Tanzania, Rwanda, Uganda, Kenya and the Democratic Republic of Congo.
The expedition’s overall objective was to investigate what life is really like for ordinary people, countering negative global perceptions of the continent with factual and objective reports and blogs.
Also established 16 permaculture food gardens (two in each country) at schools and community centres.
The final leg was a harrowing 8 week crossing of the Congo by road and barge from the Ugandan border to Kinshasa. Poor health and dwindling resources forced us to stop there, but the next 16 countries (from Brazzaville to Tataouine) are out there waiting. One day…
KLA (Kaufman Levin Associates)Africa Business Development Director
Mar. 2013 - Nov. 2013Johannesburg Area, South AfricaHeading up KLA's expansion into regional African markets by combining my own knowledge and experience with KLA's research excellence and insight
Millward BrownMarket Insights Director - East and West Africa
Oct. 2008 - Oct. 2010Nairobi, Kenya and Accra, GhanaResponsible for expanding the Millward Brown brand and research services into East and West Africa from offices in Nairobi, Kenya and Accra, Ghana
Millward BrownAccount Director
Jan. 2006 - Dec. 2008
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