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Work Background
Digital Edge PartnersDigital Temporary Manager - Digital Sales&Marketing Consultant
Sep. 2024Lombardy, ItalyBuilding and managing Digital Marketing Teams for Companies and Agencies
Providing strategic consulting and coaching.
Trainer Digital Marketing and Social Media Marketing.
TikTokHead of CSM and Senior Agency Partnership Manager
Jun. 2022 - Jul. 2024Milano▪ Define commercial strategy and manage relationships with top customers C-Level and Media Agencies
▪ Project management for customers including; Adv Formats, Measurement, Product adoption, Media Planning, Creative, Case Studies building ▪ People management: managing, mentoring and coaching 8 CSM (Client Solution Manager) Build and promote Projects to train CSMs (Sales Skills, Company Culture, Improve Collaboration) Define Customer portfolio for each CSM ▪ Define Trading Deals in collaboration with the Trading Manager ▪ Training Sessions on TikTok Products for TOP customers
TikTokHead of Agencies Trading & Partnership Southern Europe (Italy, Spain, Portugal, Greece)
Nov. 2020 - May. 2022Italy▪ Trading negotiation with media agencies ( Big 6 and Independents) ▪ Define commercial strategy in agreement with Southern Europe General Manager ▪ Manage and strengthen relationship with agencies CEOs and trading directors ▪ People: manage 2 trading managers (Italy and Spain) ▪ Track and communicate the revenue threshold achievement to the General Manager and agencies ▪ Build strategic partnerships with all agencies
WebrankingSales&Project Manager – Programmatic Advertising
May. 2019 - Nov. 2020Milan Area, Italy▪ New business development ▪ Sales Strategy definition ▪ Upselling and Cross Selling ▪ Manage Relationship with Adv providers ( i.e. Google, Adform, Criteo) ▪ Support and train internal Account and Sales team ▪ Define, sell and manage programmatic trainings to customers
IMS Internet Media ServicesSales Director | Snapchat at IMS
Jun. 2018 - Mar. 2019Milan Area, Italy▪ People Management ▪ Sales Strategy ▪ Trading Negotiation ▪ Forecasting ▪ New Business Development ▪ Direct Top Customers Business Development ▪ Agency Business Development ▪ Agency Trading Negotiation ▪ Define Marketing strategies and activities in collaboration with South Europe Marketing Manager ▪ Coordinate and develop collaboration with European and LATAM teams
add communication srlSales Director
Sep. 2017 - May. 2018Milano, Italia▪ Manage Sales in order to achieve our Sales Target ▪ Define Sales Strategies ▪ Trading Negotiation ▪ New Business Development ▪ Agency Business Development ▪ Create the right communication flow with the Campaign Management team and Sales Team ▪ Manage Company business process ▪ Define Internal processes
MicrosoftSenior Account Director -Strategic Search Ad Sales Italy
Nov. 2015 - Jul. 2017Milan Area, Italy▪ Trading Negotiation ▪ Direct Top Customers Business Development ▪ Agency Business Development ▪ Define Marketing strategies and activities in collaboration with South Europe Marketing Manager ▪ People Management (Account Managers, Account Coordinators and Insight Manager) ▪ Coordinate and develop collaboration with Dublin Mid Market teams to improve Bing team service level for Italian Market Extra Activities: ▪ Internal Projects: Improve MS Culture in Italy ▪ Milan Cattolica University - Master Online Marketing and Communication: Teacher of Search strategy
GoogleAgency Sales Manager
Oct. 2013 - Nov. 2015Milan, Lombardy, Italy▪ Relationship management with main Italian Media Agencies ▪ Managing relationship with C Level clients ▪ New business development ▪ Cross Selling: YouTube, PPC, Display, Mobile ▪ Upselling Activities ▪ Business Planning ▪ Managing relationship with Media Agencies ▪ Managing EMEA Projects ▪ Trainer on advanced Google products and campaign managing methodology – Target: all Media center and SEM agencies ▪ Google Performance Products Guru ▪ Remarketing Guru ▪ DBM Agency sales Extra Activities: Milan Cattolica University - Master Online Marketing and Communication
Teacher of Search strategy and Search Labs (6 Lessons of 3 hours each + Final Exams) to give all tools to manage Adwords Performance Campaign Optimizations
GoogleIndustry Manager Local
Jan. 2010 - Sep. 2013Milan, Lombardy, Italy▪ Managing relationship with C Level clients ▪ New business development ▪ Cross Selling: YouTube, PPC, Display, Mobile ▪ Upselling Activities ▪ Business Planning ▪ Managing relationship with Media Agencies ▪ Managing EMEA Projects ▪ People Management Extra Activities: ▪ Speaker at vertical workshops and Conferences (e.g. Conferenza Assofranchising, Workshop RE) ▪ Speaker at Master UPA as e-commerce and new media
GoogleAccount Manager
May. 2005 - Dec. 2010Milan, Lombardy, Italy▪ Managing relationship with clients already in portfolio ▪ New Business support ▪ Managing Advertising projects for our clients ▪ Implementation and managing for Youtube projects (Brand Channel, Promoted Video) ▪ Operative managing of advertising campaigns ▪ Reporting and Data Analysis ▪ Google Analytics usage as tool to analyse performances ▪ Forecasting
Vodafone ItalyCommercial Business Manager
Jan. 2004 - Apr. 2005Milan Area, ItalyCorporate Clients: ▪ Manage day-to-day sales activities ▪ Solidify relationships with clients driving the understanding and knowledge about new sales proposals as well as troubleshooting customers issues and technical problems. ▪ Respond to incoming customers inquiries (technical and business) about Vodafone products ▪ Monitor and analyse sales data, performance, customers and market dynamics IT Partners and Vertical Agencies: ▪ Work closely with IT and VA in order to provide any requested support in commercial negotiations, contract definition activities, promotional material development, communication strategies, sales offers updating ▪ Provide training, guidance and feedbacks
PENTA SOLUZIONI INFORMATICHE S.R.L.Senior Web Programmer and Web Marketing consultant
Jan. 2001 - Jan. 2003Naples Area, ItalyEvaluating client’s marketing opportunities together with the Sales force, co-ordinating the production of communications materials including sales collateral, web contents, presentations, merchandise, print and online advertising, email, newsletter, troubleshooting technical problems, monitoring customers feedbacks and satisfaction
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