Plataran IndonesiaGeneral Manager
Feb. 2024East Java, Indonesia• Strategic Leadership at Plataran Bromo & Borobudur: Directed operational strategies that achieved a 40% increase in non-room revenue during peak seasons by introducing innovative service offerings. • Cultural Leadership and Employee Development: Established a team-oriented culture that improved staff retention and productivity, aligning with corporate objectives for service excellence. This included setting up a KPI system linked to an incentive program that significantly enhanced employee performance. • Marketing and Digital Strategy Execution: Led comprehensive offline and online marketing campaigns that broadened the resort's digital presence and increased direct bookings by 35%. • Product Development and Partnership Enhancement: Created unique encounters and packages catering to both domestic and international markets, enhancing hotel value and supporting travel partners with additional offerings. Successfully forged and deepened strategic relationships with major agencies such as ICS, Khiri Travel, and Destination Asia, securing a leading position in direct bookings. • Advocacy for Sustainability: Promoted environmental stewardship by integrating sustainable practices into daily operations, including initiatives like one tree planted per booking, local sourcing to reduce carbon footprint, developing locally-focused menus, and implementing conservation measures in electricity and linen usage.