OVRSEADigital Marketing and Campaign Manager
Apr. 2022 - Jul. 2022Paris, FranceDevelopment and monitoring of campaigns on different channels (LinkedIn, Google Ads, Facebook Ads, Mailing), markets (Spain, Italy, USA) and stages of the conversion funnel (acquisition, lead generation, nurturing, conversion, reactivation). Lowered CPL in US Market, successfully launched italian campaing with below expected CPL.
Campaign structuring and optimization.
Performance evaluation and reporting to guide future actions.
Transversal project management (identifying commercial needs and proposing creative and strategic actions to achieve growth objectives).