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Network Power<100 people
Roles
🗿66%
HR
💸50%
Marketing
✔️50%
IT
Geos
🇫🇷33%
France
🇧🇷16%
Brazil
🇮🇱16%
Israel
Work Background
Budget and Finance Manager
IMA - Instituto Mineiro de AgropecuáriaBudget and Finance Manager
Oct. 2023Belo Horizonte, BrazilManagement of the planning, programming, and budget execution of the agency. Annual budget of approximately R$ 300 million. Monitor and evaluate the overall performance of the IMA to support decision-making related to revenue and expenditure management, aiming for efficient resource allocation and the achievement of agreed-upon goals and objectives. Conduct strategic planning for the agency, managing modernization actions and projects, process redesign, and digital transformation.
IT Project Manager
Junta Comercial do Estado de Minas GeraisIT Project Manager
Oct. 2022 - Oct. 2023Belo Horizonte, BrazilManagement of IT contracts (support, infrastructure and systems development). Layed out the framework for managing the recently signed contracts. Process mapping and re-designing. Identify technology needs and specifications. Intermediation with business areas, report and present status to C-level. Management of IT Project Portfolio and Product Backlog (agile).
Digital Marketing and Campaign Manager
OVRSEADigital Marketing and Campaign Manager
Apr. 2022 - Jul. 2022Paris, FranceDevelopment and monitoring of campaigns on different channels (LinkedIn, Google Ads, Facebook Ads, Mailing), markets (Spain, Italy, USA) and stages of the conversion funnel (acquisition, lead generation, nurturing, conversion, reactivation). Lowered CPL in US Market, successfully launched italian campaing with below expected CPL. Campaign structuring and optimization. Performance evaluation and reporting to guide future actions. Transversal project management (identifying commercial needs and proposing creative and strategic actions to achieve growth objectives).
Country Manager
CertiDealCountry Manager
Jul. 2021 - Jan. 2022Paris, FranceLaunch of the website in Portuguese (market studies, content strategy definition, content translation and creation, management of relationships with specialized media). Management of the Portuguese account (marketing budget, performance monitoring). Contact and negotiation with external partners (tech sites and blogs, influencers, price comparison sites). Monitoring and optimization of acquisition channels (Google Ads, Social Media, SEO, affiliation).
Project Specialist
Secretaria de Estado de Planejamento e Gestão de MG - SEPLAGProject Specialist
Mar. 2014 - Sep. 2020Belo Horizonte, Minas Gerais, Brazil
Intern
Banco de Desenvolvimento de Minas Gerais S/A - BDMGIntern
Apr. 2013 - Oct. 2013Belo Horizonte, Minas Gerais, BrazilSuporte às demandas de crédito de pequenas e médias empresas.

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Personal Pitch
Digital Marketing Consulting Expertise
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