Natalia Mazur - Product manager, Midway

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Work Background

Midway | RiachueloProduct Manager

Oct. 2023São Paulo e RegiãoAt Midway I manage conversational products (chatbots and WhatsApp), ensuring channel governance and profitability, in addition to opening new revenue generation fronts for financial products. This scope includes user journey evolution to increase resolution and working with the call center to reduce the contact rate and improve the operation’s productivity.

BlipProduct Manager

Apr. 2021 - Sep. 2023Belo Horizonte, Minas Gerais, BrazilAt Blip, I initially worked on the team dedicated to accelerating the first value of platform users, maintaining direct alignment with the needs and requirements of small and medium-sized companies. Later, as a Senior Product Manager, I participated in an innovation initiative for the Conversational Commerce strategy. This initiative focused on creating a new product adapted to the SMB market. I was involved in the entire product development lifecycle, starting from scratch, building an MVP, seeking market fit and, finally, executing a growthoriented PLG (Product-Led Growth) strategy.

IPNET Growth PartnerProduct Manager

Dec. 2019 - Mar. 2021Rio de Janeiro e Região, BrazilI worked on defining the product development process and developing the company's first digital product.

Torus.consultingInnovation consultant

Jun. 2018 - Nov. 2019Rio de Janeiro e Região, BrasilIn this experience, I had the opportunity to work on creating an internal digital portal with innovation content to support the client's employees in implementing innovation methods in their routine.

BiscoitecaFounder and Owner

Jan. 2013 - Sep. 2018Rio de Janeiro e Região, BrasilI created the company, the brand, and its store (on and offline) From the business plan, launch, and establishment of loyal customers until the decision to close it.

Natura cosmeticsMarketing Coordinator

Jun. 2010 - Dec. 2012São Paulo, BrazilLeadership in product development covering the company's three pillars: relevance to the consumer, financial health, and reduction of environmental impact.

L'Oréal cosmeticsMarketing analyst

Aug. 2008 - Jun. 2010Rio de Janeiro, BrazilLaunch of products in the luxury market, in the makeup and perfume categories, establishing brand recognition nationally in physical and online retail channels.