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Work Background
Dauntless AgencyPMO Director
Jun. 2022GlobalLed digital transformation and product initiatives as Product Owner and Project Director at Dauntless, a strategic digital agency. Oversaw client programs across the U.S. and Europe, focusing on Digital Transformation, ERP and e-commerce integration, CRM (Salesforce.com), customer portals, pricing intelligence, and product analytics. Acted as the main liaison between stakeholders, engineering teams, and business units, managing product roadmaps, agile delivery cycles, and technical documentation. Coached PMO team (Scrum Masters and Project Managers) and led projects from Discovery to Delivery. Maintained strong relationships with client project teams and executive stakeholders to ensure strategic alignment and long-term success. Spearheaded data-driven strategies to support decision-making, ROI planning, and competitive benchmarking.
Engage HubDeputy Chief Technology Officer & Advisor
Jan. 2021 - Jun. 2022São Paulo, BrazilSupported the education and digital transformation startup, focusing on strategic alignment between technology, operations, and business goals. Oversaw the relationship with a global certification partner for programs in Scrum, Agile, Product Management, Six Sigma, and OKR, ensuring compliance, academic quality, and operational efficiency. Led initiatives in IT governance, data handling, compliance, digital marketing and automation, and advised the executive team on digital tools, process optimization, and growth strategy.
GRUPO SEBCIO - Technology Director
Feb. 2017 - Apr. 2021São Paulo Area, BrazilGrupo SEB is one of the largest and most innovative educational groups in Brazil, with a robust and diversified portfolio including:
- K-12 Schools: Pueri Domus, Concept Schools, and 48+ schools nationwide
- Bilingual Education: Luminova and Maple Bear LATAM
- Higher Education: Universidade Dom Bosco
- Media: Grupo Thathi (TV & Radio)
- Innovation & Impact: Pluris (Startup Accelerator) and Instituto SEB (NGO) Key Responsibilities & Achievements:
- Led enterprise-wide technology and digital transformation strategy, ensuring alignment with educational, operational, and business goals.
- Oversaw cloud migration initiatives, successfully transitioning legacy infrastructure to AWS and Microsoft Azure for scalability, security, and performance.
- Defined and implemented cybersecurity policies, risk mitigation frameworks, and data protection protocols across all business units.
- Managed Opex and Capex budgeting for technology programs.
- Directed Agile and Waterfall project portfolios, delivering ERP, CRM, SIS, e-commerce platforms, mobile apps, business intelligence, and process automation.
- Spearheaded M&A tech due diligence and integration, including system audits, infrastructure assessments, and post-acquisition alignment.
- Built and led high-performance technology teams, including software development, infrastructure, support, and data operations.
- Managed core IT operations: data centers, telecom, cybersecurity, support services, and vendor ecosystems. Technology Stack & Tools:
- ERP/CRM: Microsoft Dynamics 365
- Marketing Automation: IBM Watson Campaign Automation
- Payroll/HR: TOTVS RM
- Integration: Tibco Scribe
- BI & Analytics: Power BI
- Development: .NET, Node.js, Java, Python, SQL, MySQL, MongoDB, React (iOS & Android)
- Cloud: AWS, Microsoft Azure
- Cybersecurity: Security policies, compliance frameworks, data protection, access control, and incident response protocols
Conexia EducaçãoCIO & CTO
Feb. 2017 - Apr. 2021Ribeirão Preto Area, BrazilConexia is an EdTech Company - a Grupo Seb´s Spin-off, Key Accountabilities:
• Tech Plan for Conexia lauching in 2017
• Partnership support and management • Acquisition and integration of Digital Products (Mosyle)
• Product Development and Support
• Replicate to Cnexia, all ICT Services provided by Grupo SEB
Pearson EducationCIO - VP Technology
Apr. 2011 - Feb. 2016São Paulo Area, BrazilResponsible for the development and deployment of the strategic technology plan for the Brazilian subsidiary, aligning global strategies with the business units in Brazil. Developed Business Cases for ICT initiatives.
Led Technology initiatives for Mergers & Acquisitions projects - integrate, transform, consolidate Systems, Infrastructure and Teams.
Responsible for deployment, operations and maintenance of Systems and Infrastructure - ERP (SAP), CRM (Salesforce.com), Tax System, web, e-Commerce, Data Center, Telecom, etc.
Deployed projects, processes and services based on the PMI, Agile, ITIL, COBIT and TOGAF methodologies and best practices.
Eli Lilly and CompanyCIO - IT Sr. Manager
Jan. 2009 - Apr. 2011São Paulo Area, BrazilDeployed the global technology standards in the Brazilian subsidiary - telecommunications, global service desk, equipment and systems. Delivered solutions and systems according to Good Manufacturing Practices and CSV 21 CFR Part 11 FDA. Deployed Sales Force systems (DMs-District Managers and RMs-Regional Managers), such as CRM and iPad for the demonstration of the working mechanism and efficiency of the products.
Managed OPEX, CAPEX and the entire portfolio of technology programs, projects and services in Brazil.
Eli Lilly and CompanyIT Portfolio Manager (LA & Canada)
Dec. 2007 - Dec. 2008São Paulo Area, BrazilDeployed the PMO, governance and adopted the SDLC and PMI methodologies in the region under the scope.
Deployed a project portfolio management and decision-making methodology (AHP).
Communicated with and engaged the main stakeholders in the process (General Managers, CIOs, Marketing and Sales Directors, executives in general).
Eli Lilly and CompanyInfrastructure and Operations Manager
Sep. 2001 - Nov. 2007São Paulo Area, BrazilManaged IT infrastructure and services.
Outsources IT services (Service Desk, Outsourcing, TEM etc).
Managed technology projects, standardized equipment and deployed processes bases on ITIL. Managed the life-cycle of hardware and software licenses.
Hospital Albert EinsteinNetwork Coodinator
Jan. 1998 - Dec. 2001
TTI TelecomOperations Manager
Jan. 1992 - Dec. 1996
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