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IT
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United States
Work Background
NavaliaSenior, Sales Manager and Talent Operations
Oct. 2024United States
FitNext Co.Founder
Sep. 2024
Avenue CodeHead of Business Development and Strategic Partnerships - North America and EU
Jan. 2024 - Oct. 2024New York City Metropolitan Area* In my role as the leader of new business development and lead generation at Avenue Code, I drove brand awareness and engagement through strategic initiatives, including organizing networking events and representing the company at key industry conferences such as Google Next, Adobe Summit, NRF, and North Summit.I was also responsible for the organization and lead generation for the company’s largest annual event, Extraordinary Women in Tech, held in Dallas in 2024.
* I facilitated communication across the seven companies in the AI/R group, fostering collaboration and identifying cross-selling opportunities and managing sales pipeline. Additionally, I developed new sales strategies partnering with the Delivery Team for our Adobe and Salesforce services, strengthening our market position.
* I managed our relationship with AWS in sectors like Retail, Manufacturing, Logistics, and Real Estate, aiming to create mutual business growth. * Leading a team of seven Business Development Representatives, I defined and executed our lead generation strategy, hunting greenfield territory and overseeing the entire sales cycle from strategy development, trial closing, objection handling, to the commercial proposal and closing. Tools: SalesNavigator, Zoominfo, Apollo, Hubspot (CRM) and Jira. My efforts and growth mentality resulted in an increase of over 50 meetings per month, driving significant engagement and business opportunities.
Latinas in TechMember
Oct. 2023
Extraordinary Women in Tech (EWiT)Relationship Manager, Northeastern
Aug. 2022 - Oct. 2024New York City Metropolitan Area
Avenue CodeRegional Client Success/Account Manager, Northeastern
Jan. 2022 - Jan. 2024New York City Metropolitan Area* Successfully managed end to end a key portfolio of enterprise clients, including Macy's, American Eagle, Blink Fitness, Art.com (Walmart), Backcountry. * Fostered strong relationships with C-suite executives, proactively addressing their needs on their Digital Transformation. Collaborated effectively with multiple internal stakeholders (Finance, HR, Talent Acquisition, Legal) to drive initiatives and streamline processes
* Led the full sales cycle for our East Coast expansion, conducting customer meetings and presentation, encompassing market analysis, strategic planning, lead generation, relationship management, technical discovery, commercial proposal. * Developed from scratch the new engagement with American Eagle onboarding 15 new consultants in the first year. * Played a key role in acquiring major clients, including Thomson Reuters, PVH, Brookfield Properties, Newsela.
* Led the lead generation efforts for Newsela's new logo acquisition, building a strong relationship with the VP of Product (former Postclick). This collaboration resulted in the company’s largest acquisition in 2022 and generating $2.4M in solo revenue and $6.5M projected for 2024. * Key responsible for organizing events for our awareness branding in the East Coast
Avenue CodeSenior Client Success/Account Manager, San Francisco Bay Area
Nov. 2019 - Jan. 2022San Francisco, Estados Unidos * Successfully managed end to end a key portfolio of enterprise clients, including Squatrade (an Allstate Company), Backcountry, Sephora, and Williams Sonoma, ensuring exceptional service delivery and client satisfaction.
* Fostered strong relationships with C-suite executives, proactively addressing their needs and enhancing client loyalty.
* Collaborated effectively with multiple internal stakeholders (Finance, HR, Talent Acquisition, Legal) to drive initiatives and streamline processes
* Led the full sales cycle for our West Coast expansion, encompassing market analysis, strategic planning, lead generation, relationship management, technical discovery, commercial proposal. * Achieved a 120% growth by successfully onboarding 65 new consultants to my portfolio in 2020.
* Played a key role in 2020/2021 in acquiring major clients, including Okta, e.l.f., and Postclick, contributing to $2M in revenue in the first year of engagement.
* Led the lead generation efforts for Postclick's new logo acquisition, building a strong relationship with the VP of Product. This collaboration resulted in the company’s largest acquisition in 2020 and generating $1.2M in solo revenue.
Avenue CodeBusiness Development Manager, Brazil
Jan. 2018 - Nov. 2019São Paulo e Região, Brasil* Identification of new business opportunities for Avenue Code’s territory expansion in Brazil, leading to a remarkable 700% increase in market
penetration.
* Successfully secured new logos acquisition with major enterprise clients, including Cargill, Braskem, Gerdau, Juntos Somos Mais, Netshoes, Guia
Bolso, Take Blip, Smart Fit, and Tembici, contributing to an annual revenue generation of R$12M.
Acted as the primary liaison between Avenue Code and key software partners such as Chef Software, MuleSoft, Oracle, and Google Cloud,
fostering strong collaborative relationships.
* Managed key accounts and built enduring relationships with C-Suite executives, enhancing client satisfaction and retention.
* Played a pivotal role in developing and implementing the "Coach By Emergence" methodology, creating training materials and overseeing process
monitoring and certification, aligning with market sales strategies.
* Led the management of internal stakeholders to ensure seamless execution of business objectives.
Developed and implemented the new sales process tailored for the Brazilian market, optimizing efficiency and effectiveness.
* Oversaw the full sales cycle, from technical discovery to relationship management, ensuring a comprehensive approach to client needs.
* Set strategic sales goals for the Inside Sales team, focusing on career development and performance KPIs.
Tools: Salesnavigator, Salesforce (CRM)
Avenue CodeInside Sales Lead, Brazil
Apr. 2017 - Dec. 2017São Paulo e Região, Brasil* First Inside Sales in Brazil hired to be responsible for generating qualified leads and sales opportunities
* Research and development of email/marketing campaigns, cold calling, marketing leads from events/webinars, Outbound lead generation
Forecast sales activity and pipeline.
* Reported directly to VP of Sales/ Business Development in USA (San Francisco)
* Led the division and responsible for developing and expanding the portfolio of Brazilian customers.
* Worked with Marketing and Delivery teams on all strategies for the Brazilian market growth.
ZAP+Sales Account Executive
Apr. 2016 - Mar. 2017
City's BookSales Account Executive
Sep. 2014 - Mar. 2016Barueri
TMIntelligenceSales Trainee/ BDR
Sep. 2013 - Aug. 2014Barueri
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