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Work Background
CrayonGTM Lead Cloud Services, Western Europe
Jan. 2024 - Mar. 2024Portugal• Simplifying the portfolio and services GTM/messaging
• Building internal and external campaigns for subsidiaries to take to sales, customers, and prospects
• Collaborating with services leads to update the GTM structure with distinct services pillars
• Crafting GTM strategy for new cloud services
• Training internal salespeople, enabling them to deliver effective sales talks
• Engaging with customer C-level executives
• Speaking at customer and partner events, showcasing our services and solutions
• Delivering Copilot workshops to kick off conversations on becoming AI ready
CrayonProduct Manager Cloud Services
Jun. 2023 - Mar. 2024Portugal• Created the global GTM strategy for Copilot launches in EA and CSP landscape, creating successful sales, marketing, and enablement strategies
• Managing a global MVP community, preparing our internal organization for Copilot services
• Speaking at customer and partner events, showcasing our services and solutions
• Training internal salespeople, enabling them to deliver effective sales talks
• Our team is delivering Copilot workshops, technical readiness, change management, and extensibility initiatives throughout our global organization
• Improving processes for Global Cloud Services, including Support and Cloud Backup services
• Updating marketing and sales collateral, training our internal sales organization, and working closely with delivery teams and vendors
• Automating internal processes to save time and better align with current demand
• Engaging with C-level executives, showcasing the value of our cloud services.
TD SYNNEXModern Work Commercial Lead EMEA
May. 2022 - May. 2023Portugal• Successfully translating and integrating Microsoft's strategy into the EMEA TD SYNNEX strategy, resulting in increased alignment and effectiveness.
• Developing and executing sales programs and initiatives that are aligned with the company's overarching strategy, leading to measurable growth in sales.
• Implementing these programs across 20 European countries, resulting in increased market share and customer satisfaction.
• Leading change management efforts within the countries to ensure smooth adoption of new programs and strategies.
• Building relationships with internal teams and conducted C-level discussions to drive alignment and cooperation across departments.
• Utilizing data-driven decision making to inform strategic choices, resulting in improved performance and results.
Tech DataBusiness Development Manager Microsoft
Mar. 2021 - May. 2022Ternat, Flemish Region, BelgiumResponsible for the Microsoft CSP, ESD, Box & OEM business within the Tech Data Advanced Solutions Division. • Acted as first point of contact for Microsoft, fostering positive and productive relationships.
• Successfully grew profitable market share by executing the Business Unit strategy in alignment with the agreed strategy.
• Owned quarterly vendor business planning and execution, resulting in improved performance and results.
• Developed and executed a strategic marketing and sales plan, leading to increased market share and customer satisfaction.
• Created and implemented an EMEA internal sales methodology in Belgium and other European countries.
• Provided support and guidance to sales teams to help them win and grow share of wallet and market share.
• Acted as liaison between internal EU team and local team and orchestrated between different business units.
• Negotiated key tenders and large deals, resulting in increased business growth.
• Utilized data-driven decision making to stay ahead of the competition.
Tech DataBusiness Development Manager Modern Workplace BeLux
Oct. 2018 - Mar. 2021Ternat • Leading and coordinating CxO level discussions about strategy, trends, solutions, and transformation
• Responsible for +-20 of our biggest Microsoft CSP partners, and grow their business • Educating partners on new Microsoft features by giving demos & sales pitches
• Defining and executing business plans with partners – identifying, managing, and closing opportunities
• Value led sales discussions to articulate Tech Data's different solutions and services • Execution of the sales strategy - from identifying new partners to closing, retaining, and growing the account
• Developing the internal Marketing strategy
• Orchestrating between different business units & being agile towards the partners
• Liaison between EU team and local team
• Number-based decision making, to be ahead of the competition
AgilosAccount Management & Business Development
Sep. 2015 - Oct. 2018Brussels Area, BelgiumAt Agilos, we focus on disruptive Business Intelligence solutions, or so-called Business Discovery. Why is it different? Business Discovery is about answering business questions immediately. We build our expertise in delivering business Dashboard and reporting to users. Business Discovery is about relieving the IT of reporting task by diminishing the development time and empowering end-users so they find information a few clicks away. As a business developer, I am responsible for the area of Flanders. I am devoted to answer the needs of Agilos’ prospects and customers by setting training, services and workshop so their business can run faster and collect 100% of their data. I keep track of my projects that are executed, and stay in touch with the client on a regular basis to see if everything is according to their needs. I also help with the execution of the digital strategy of Agilos. This means creating promoted LinkedIn campaigns, creating landing pages and content in Hubspot, organizing webinars and workshops etc.
African DriveMarketing Consultant
Mar. 2015 - Jun. 2015Benin, AfricaA 3 month in-company project with 2 fellow students where we needed to standardize and optimize the operations, developing a marketing strategy etc. for a public transport company in Benin. We also gave advise on opening new lines to new destinations, based on financial calculations. Furthermore, we performed a market research on how the brand was known, what the passengers explicitly liked about the company etc. A great adventure that gave me a lot of new insights on how different cultures work, how to handle that, change the style of working etc.
Beaulieu International GroupMarket Research (Job student)
Aug. 2013 - Aug. 2013KruishoutemCompetition mapping.
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