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Work Background
Minerva NYCCreative Design Director
Jan. 2022New York, United StatesOverseeing design direction and creative strategies for Minerva NYC, leading multidisciplinary teams to develop innovative design solutions across various categories in luxury home, fashion and lifestyle categories.
aimeemillerotoole.comCreative Director, Design Consultant, Illustrator
Jun. 2004Brooklyn, NYProviding comprehensive design services across fashion, accessories, home, and lifestyle. Specializing in omni channel brand development, illustration, and product development, I collaborate with a wide array of clients ranging from personal projects to renowned international brands. Clients include The House of Noa, Kate Spade and more.
Ila HomeCreative Director, Design
Jul. 2020 - Sep. 2023Led creative vision and product development, blending traditional craftsmanship with modern aesthetics. Expert in artisanal sourcing, color theory, and pattern development, driving the brand's distinctive rug collections for renown retailers such as CB2, Crate and Barrel, Arhaus, RH
AnthropologieContract Design Director, Decorative Accessories
Jun. 2021 - Feb. 2022Developed decorative accessory collections aligned with Anthropologie's signature style, focusing on trend forecasting and product innovation.
lead multidisciplinary design teams through all stages of the creative process, from initial concept to final product execution, fostering collaboration, encouraging innovation, and aligning design strategies with business objectives. Worked closely with designers, product developers, and other stakeholders to ensure that our creative vision is realized while maintaining brand integrity and meeting market demands. Strong emphasis on mentoring team members, cultivating their talents, and creating an environment where creativity thrives, ensuring the delivery of high-quality, cohesive designs.
M + A NYCCo-Founder + Co-Creative Director
Dec. 2015 - Apr. 2019Brooklyn, NYCo-founded a lifestyle and accessories brand with a mission to preserve traditional handicraft through sustainable design practices. Designed and sourced products globally, empowering women-artisan collectives while merging modern design with artisanal techniques. Designed and developed brand identity, developed website, created all social media content. mplusanyc.com
Real SimpleCreative Director, Design & Product Development, Brand Development
Apr. 2009 - Jun. 2015NYC, NYJoined *Real Simple Magazine*, Time Inc., as the Creative Director to lead the development of licensed product assortments that embodied the brand’s core values and brought the *Real Simple* DNA to life across multiple categories. Built and led an in-house design team that managed the design, development, and branding of licensed products, not only for *Real Simple* but also for other Time Inc. brands such as *InStyle*, *Cooking Light*, and *Food & Wine*. Our team created differentiated product lines that positively represented Time Inc. in retail settings. Together, we developed collections across a range of categories including dinnerware, barware, table linens, giftware, furniture, housewares, kitchen accessories, home fragrances, stationery, flower arrangements, and gifts. These efforts generated $19 million in revenue, contributing to a strong income stream for *Real Simple* and Time Inc. Also pitched new growth concepts in home office, wallpaper, furniture, cookware, and cleaning products, aiming to expand the licensed product portfolio. Leveraged Time Inc.'s promotional assets across print, digital, and social platforms to support retail sell-in and sell-through efforts, identifying opportunities to amplify these campaigns by collaborating with retail partners. Oversaw and styled photo shoots for all packaging, promotional materials, branding, and style guides. As the Art Director, supervised all digital and print promotional content, ensuring consistency and alignment with brand messaging.
West ElmDesign Director
Sep. 2004 - Jul. 2008Brooklyn, NYInitially hired as a consultant Design Director for *West Elm* during its early days as an omni channel brand retailer, soon offered a full-time position to lead the creative direction across all product classifications. This included overseeing color, print, concept development, and mood boards, while managing a dedicated team of designers focused on tabletop, decorative, and functional accessories. Established new relationships with overseas vendors and introduced innovative approaches to product development, ensuring that all designs were executed to specification, on time, and within budget to optimize margins. Additionally, introduced new business categories such as framed art, photography, functional accessories, storage and organization, hardware, home scent, and personal care. During my tenure, *West Elm* experienced rapid growth across all channels, including the launch of a successful direct-to-consumer business and the opening of several stores nationwide. The brand also saw significant expansion in catalog sales and direct-to-customer channels, quickly evolving into a leading retailer of modern lifestyle products.
Banana RepublicSenior Design Director, Home and Color
Apr. 1999 - Apr. 2003NYCIntroduced new techniques and processes to deepen the product assortment and expand its range. The result was a well-balanced collection that emphasized a modern aesthetic, aligning with the brand’s evolving identity. Helped evolve the home assortment into a comprehensive gifting strategy that extended the lifestyle vision of *Banana Republic* within the top tier of the GAP brand. Promoted to Senior Director within my first six months, expanded my role beyond home products, collaborating with the EVP of design to develop inspiration materials, print direction, iconic design elements, and seasonal color palettes across men’s, women’s, and subcategories. In addition, was asked to contribute to creative strategy, marketing collaborations, and worked closely with creative consultants at IDIO to innovate the future direction of the *GAP* brand.
Donna KaranColor, Inspiration and Design, Home Design Director
Aug. 1994 - Mar. 1999Developed creative concepts for Donna Karan and DKNY, including overseeing the brand’s internal dye house and creative studio. Collaborated across various departments, contributing to projects from fashion shows to advertising campaigns. I worked at *DKNY* and *DK International* during the height of the brand’s popularity and expansion. As a young artist and illustrator, I began by establishing an internal dye house, color laboratory, and creative studio, where I developed creative concepts and inspirational materials for both the *Donna Karan Collection* and *DKNY*. My role extended beyond fashion, collaborating with a diverse group of creatives across various brand elements, including fashion show sets, advertising campaigns, flagship store design, and fixtures. I hand-dyed color standards, built an archive of materials and swatches, and implemented fabric techniques that influenced the seasonal direction and fabric development for both runway collections and production. Managed and approved all sample and production processes, including lab dips, yarn dye blankets, strike-offs, embroidery samples, fabric effects, knit-downs, and overall fabric development. Additionally, collaborated with guest artists and designers to conceptualize and develop key aspects of the brand. Scouted locations for fashion shows, designed sets for both runway and photo shoots, and contributed to the concept and launch of *Pure DKNY*. Acted as the liaison between licensed businesses and the core design team to ensure brand consistency across all lines. Was responsible for the concept, design, and development of the *DKNY Life* bedding and *DK* collections, collaborating with Ilse Crawford of *StudioILSE*. This included the successful launch of the *DK Collection* and *DKNY Life Home*.
Richard Avedon StudioStudio Assistant
Jan. 1993 - Dec. 1994NYCAssisted in the printing and operations of Richard Avedon's photography studio, gaining hands-on experience in the creative process of one of the world’s most iconic photographers.
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