La Mesa CreativeDirector, Asia Pacific
Mar. 2024 - Mar. 2025SingaporeStrategic Planning: Develop and execute comprehensive business development strategies to achieve the company's growth targets. This includes market research, competitor analysis, and identifying new market trends. Client Acquisition: Identify and pursue new business opportunities by targeting potential clients and industries. I work closely with the sales and marketing teams to develop tailored proposals and presentations that showcase our value proposition. Partnerships and Alliances: Establish and nurture strategic partnerships and alliances with other companies, organizations, and stakeholders. These partnerships can enhance our service offerings, expand our market reach, and create synergies for mutual benefit. Relationship Management: Foster strong relationships with existing clients to ensure customer satisfaction and identify opportunities for upselling and cross-selling. I work to understand their needs, challenges, and goals, providing solutions that align with their objectives. Negotiation and Contracting: Lead negotiations for new contracts and agreements, ensuring that terms are favorable and align with the company's strategic goals. This includes managing contract renewals and addressing any issues that may arise. Team Leadership: Mentor and lead the content and marketing team, providing guidance, support, and training. I ensure that the team is aligned with the company's vision and equipped to achieve their targets. Event Management: Oversee the planning and execution of key events, trade shows, and business meetings, leveraging the cultural insights within each destination, and language skills to build strong relationships.