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Work Background
Brand Consultant
Mocha CollectiveBrand Consultant
Apr. 2025Singapore
Director, Asia Pacific
La Mesa CreativeDirector, Asia Pacific
Mar. 2024 - Mar. 2025SingaporeStrategic Planning: Develop and execute comprehensive business development strategies to achieve the company's growth targets. This includes market research, competitor analysis, and identifying new market trends. Client Acquisition: Identify and pursue new business opportunities by targeting potential clients and industries. I work closely with the sales and marketing teams to develop tailored proposals and presentations that showcase our value proposition. Partnerships and Alliances: Establish and nurture strategic partnerships and alliances with other companies, organizations, and stakeholders. These partnerships can enhance our service offerings, expand our market reach, and create synergies for mutual benefit. Relationship Management: Foster strong relationships with existing clients to ensure customer satisfaction and identify opportunities for upselling and cross-selling. I work to understand their needs, challenges, and goals, providing solutions that align with their objectives. Negotiation and Contracting: Lead negotiations for new contracts and agreements, ensuring that terms are favorable and align with the company's strategic goals. This includes managing contract renewals and addressing any issues that may arise. Team Leadership: Mentor and lead the content and marketing team, providing guidance, support, and training. I ensure that the team is aligned with the company's vision and equipped to achieve their targets. Event Management: Oversee the planning and execution of key events, trade shows, and business meetings, leveraging the cultural insights within each destination, and language skills to build strong relationships.
Brand Consultant
La Mesa CreativeBrand Consultant
Dec. 2023 - Mar. 2024
Contracting & Accounts Manager
TRAVELBULLZ.COMContracting & Accounts Manager
Mar. 2023 - Oct. 2023Singapore
Business Relations Executive
wellteq [CSE.WTEQ]Business Relations Executive
Sep. 2020 - Aug. 2022Singaporewellteq is an award-winning digital wellness solution for employee health engagement and HR data analytics.
Marketing Specialist and Content Executive
The ENTERTAINERMarketing Specialist and Content Executive
Apr. 2017 - Nov. 2019Dubai, United Arab Emirates
Business Development Manager
Connect2Social.comBusiness Development Manager
Mar. 2016 - Sep. 2017Australia
Event Executive & Member Relations
Serangoon Gardens Country ClubEvent Executive & Member Relations
Nov. 2013 - Mar. 2015Singapore
Marketing and Sales Coordinator
OakwoodMarketing and Sales Coordinator
Jun. 2011 - Nov. 2013Singapore
Marketing Coordinator
HSR International Realtors Pte LtdMarketing Coordinator
Sep. 2009 - Mar. 2011Singapore
Reservations Officer
Amara Hotels & ResortsReservations Officer
Apr. 2006 - Jun. 2008Singapore
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