Laura Tobar

Founder and General Manager @Popurri.co

Customer Success ManagerAffiliate Marketing✨ Business OwnerSport FanFounderAssociate PartnerEngagement ManagerAssociateCustomer ResearcherAdvisorBusiness AnalystBusiness Development ManagerSales ManagerBrand Marketing Manager🏐 Sports🧨 Consulting👍 Sales & BizDevBusiness Owner💸 Marketing🔥 Startup Founder

Laura Tobar is a successful entrepreneur and business leader, best known as the Founder and General Manager of Popurri.co. With a deep understanding of business management and strategies, she has been instrumental in driving the growth and success of her company. Prior to launching Popurri.co, Laura gained extensive experience in various industries, honing her skills in leadership, project management, and strategic planning. Her innovative approach to business, coupled with her commitment to providing exceptional service, has been key to Popurri.co's success. Laura's passion for entrepreneurship is matched only by her dedication to her team and her customers, making her a respected figure in her field.

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Work Background

Popurri.coManagement Consultant

Jan. 2020Bogota,D.C., Capital District, ColombiaPersonal project- www.popurri.co Business model definition and execution Web page design, creation and management Operate business: sales, marketing, logistics, regulation, finances. Consulting project for KPIs definition and improvement Consulting project for business redefinition

AllSTARSITBusiness Process Specialist

Oct. 2022 - Jul. 2023ColombiaDigital transformation, agile methodology implementation, product management - Merge

RobinFoodStrategist

Oct. 2019 - Jan. 2020Bogotá, Bogotá D.C. Department, Colombia• Strategic consulting focused on Go To Market – Design thinking workshops plan and execution with C-level. Challenging status quo • Develop Go-To market strategy aligned to budget and customer segments (2020 openings plan and umbrella brand) • Follow Financial KPIs and create strategic improvement plans in order to scale up aligned with financial and investors goals ( 3 p.p. improvement in gross margin). • Set OKR accordingly company main goals

AccentureManagement Consultant

Nov. 2017 - Sep. 2019Bogotá D.C. Area, Colombia•Data based decision making in partnerships with mathematicians PhDs. Alteryx and Tableau •Overseeing customers’ Digital Transformation, following phases and KPIs - digital product management • Strategic consulting focused on Go To Market for a beverage company after M&A • Assessment of client current situation, system and business model maturity level. Taylor made solutions based on priorities and added value potential for strategic growth. • Business model definition and operation • First DigiLab coordination with WorldBank and LatinAmerican banks

BizcorpsAssociate

Oct. 2015 - Nov. 2017BogotaStrategic structuring for high-potential, growth-oriented businesses to unlock their full potential, expand more rapidly, and drive job creation and economic growth in the region. • Strategic consulting for high potential medium enterprises scaling up • Initial assessment to identify challenges and opportunities • Strategy e1xecution with enterprise’s teams, people alignment, M&A, Due Diligence • Business model configuration and product management • Leadership and decision influence for decision making towards profitability and long term goals • Leading M&A processes

Aspen Network of Development Entrepreneurs (ANDE)Emzingo Fellow

Jan. 2015 - Mar. 2015Johannesburg Area, South Africa• In partnership with Dalberg Global Development Advisors, conduct research and stakeholder mapping of the education entrepreneurship ecosystem in South Africa. • Coordinate, manage, and execute a day-long summit to expose intermediary organizations in the SGB (small & growing business) and educational space to the challenges and opportunities in developing education related solutions. • Write a report based on the preliminary ecosystem research and the outcomes from the roundtable to be used as benchmark for other ANDE offices and to be published in an ANDE Global report on the topic.

TelefonicaClusters Professional

Mar. 2012 - Aug. 2013Bogotá, Colombia• Defined vision and strategy following a fixed and mobile solution merge. Managed clusters, identified sales channels, managed customer experience. Increased sales by 15% in main cities. • Developed re-branding strategy and comprehensive integrated marketing communications plan to strengthen market position and regional expansion. Offered complete telecom solutions after Telefonica Telecom and Movistar Merge. • Helped manage client migration among fixed and mobile networks, contributing to 10% cost saving in 2013. • Client migration among fixed and mobile networks, contributing to 10% cost saving in 2013

Telefonica Móviles ColombiaSegmento Pyme Professional

Mar. 2011 - Mar. 2012Bogotá, Colombia• Developed products and services for corporations, small and medium enterprises. Increased sales and new accounts to meet the B2B segment goals. • Coordinated the value chain from the new product idea to the product release. Analyzed data to define new products, coordinated across different teams for production, releases and following KPIs. • Support to Commercial areas in special business with key accounts and non-standard offers. • Create campaigns to increase customer’s loyalty, increasing top ups by 170% in 2011.

Telefonica Móviles ColombiaTOP PYME Professional

Mar. 2010 - Mar. 2011Bogota• Administrative support to the sales channel. Mobile stock control. Special Business finance analysis. • Information analysis and Following KPIs. • Developed sales strategies increasing revenue by 10% through new customers acquisition.