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Work Background
VisaSenior Data Scientist
Jun. 2023
VisaClient Consulting Manager-Managed Services, Visa Consulting & Analytics
Dec. 2020 - Jul. 2023Dominican Republic• Program and Project Management: Understand Partner’s needs and plan an agile delivery leveraging frameworks, best practices, and capabilities. Provide guidance, oversight and accountability for programs including coordination with internal teams and external providers. Establish timelines of projects and ensure execution meets quality and deadlines. • Performance Management: Track and measure program KPI’s and establish A/B testing to determine a cause effect relationship. Leverage cutting edge reporting tools (QlikView, tableau or similar) to design and disseminate program facts and results. Analyze results, provide insights, and foster a virtuous cycle of continuous improvement. • Collaboration: Serve as liaison with functional teams ensuring consistency and collaborative working environment throughout Visa’s local, regional, and global groups. • Client Facing: Cultivate and manage a pipeline of work with clients, from identifying potential opportunities to close engagements. Consultative sale is a responsibility for the role. • Relationship Management: The candidate will be responsible of building and strengthening the relationship with the clients.
VisaClient Consulting Manager, Visa Consulting & Analytics
Dec. 2019 - Dec. 2020Dominican Republic
Asociación Popular de Ahorros y PréstamosEncargado de Mercadeo Analítico, Departamento de Inteligencia de Negocios
May. 2017 - Nov. 2019Ave. Maximo Gomez Esq. 27 de Febrero· Gestionar la generación de información para monitorear el cumplimiento de las metas establecidas con respecto a los principales indicadores de productos (préstamos, ahorros, tarjetas de débito) que apoye la toma de decisiones de Negocios.
· Desarrollar modelos analíticos sobre el comportamiento de productos y clientes.
· Generar alertas en cambios de comportamientos sobre reducción o aumento drástico en las carteras de los productos.
· Analizar las inconsistencias de los sistemas de información y sugerir formas de reducirlas, para aumentar la calidad de los datos de los mismos. · Coordinar la generación de bases de datos para las iniciativas y campañas planificadas de mercadeo y negocios.
· Desarrollar el sistema de indicadores de mercadeo y de negocios para ofrecer informaciones actualizadas y de calidad para la toma de decisiones. • Manage the generation of information to monitor the achievement of the established goals with respect to the main product indicators (loans, savings, credit and debit cards) that supports business decision making.
• Develop analytical models on product and customer behavior.
• Generate alerts on changes in behavior regarding reduction or drastic increase in product portfolios.
• Analyze the inconsistencies of the information systems and suggest ways to reduce them or increase the quality of the data.
• Coordinate the generation of databases for planned marketing and business initiatives and campaigns.
• Develop the system of marketing and business indicators to provide up-to-date and high quality information for decision-making.
• Measure the flow of customers, their socioeconomic changes and product ownership.
• Evaluate possible locations for the installation of Offices and ATMs.
• Follow up on the market share of the National Financial Sector.
Banco Popular DominicanoSubgerente Depto. Análisis de Productos y Canales, División Mercadeo Analítico y Operativo
Oct. 2016 - May. 2017Banco Popular Dominicano•Reunir información para el análisis de perfiles de clientes y elaboración de reportes de índices de venta cruzada y penetración de productos y canales digitales a través del uso de herramientas estadísticas y de Data Mining como SQL Server, SAS Enterprise Guide, SAS Data Minig y Stata.
•Desarrollo de Modelos predictivos con el fin de hacer campañas de ventas cruzadas de una forma más eficiente.
•Identificación de clientes potenciales para campañas de ventas, migración de productos, uso de productos y aumento de límites de productos crediticios revolventes.
•Elaboración y seguimiento de reportes para compartir resultados, cumplimiento de objetivos y toma de decisiones estratégicas para incrementar la penetración y market share de productos en el mercado financiero mediante las herramientas de SAS Visual Analytics y Excel.
•Medir el flujo de clientes, sus cambios socioeconómicos y de tenencia de productos.
•Evaluar posibles ubicaciones para la instalación de Oficinas y Cajeros Automáticos.
•Dar seguimiento a la participación de mercado del Sector Financiero Nacional. • Collect information for the analysis of customer profiles and the production of cross-selling indexes and penetration of digital products and channels through the use of statistical and data mining tools such as SQL Server, SAS Enterprise Guide, SAS Data Minig and Stata .
• Development of predictive models in order to make cross-selling campaigns more efficiently.
• Identification of potential customers for sales campaigns, product migration, use of products and increase of revolving credit product limits.
• Elaboration and monitoring of reports to share results, meeting objectives and strategic decision making to increase the penetration and market share of products in the financial market through the tools of SAS Visual Analytics and Excel.
• Evaluate possible locations for the installation of Offices and ATMs.
• Monitor the market share of the National Financial Sector.
Banco Popular DominicanoAnalista I- Análisis de productos División Mercadeo Analítico y Operativo
Oct. 2015 - Oct. 2016
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