Visionary leader that takes on great challenges, with 28 years in the best CPGs companies, managing 37 different categories, in Mexico, the 6 countries of Central America and Dominican Republic, combined with Family Companies leaders in the spirts, spices and B2B industries. I implement turnaround and step change systems in the P&L, focused on margin improvement, cost reduction, launch of new products and driving the product/country mix. I create and build successful models with regional and global reapplication. I combine analysis and disruptive innovation to implement pragmatic solutions that generate sales and profit. I lead change and leverage the marketing plans to the new digital era. I have firsthand knowledge how to re-ignite a salesforce and optimize for breakthrough growth, while lowering the cost to serve. I promote diversity and harness the power of teams. I spot and hire talent and develop extraordinary leaders.More...