Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Otima MarketingPartner / Advisor - Growth and Innovation
Jan. 2024BrazilÓtima Marketing is a leading marketing agency in Brazil, specializing in the Agro business and Commodities industry. As Partner and Advisor, my role is to guide Ótima Marketing in introducing innovative and disruptive business models. I focus on creating new revenue streams for their clients and expanding the agency's reach through strategic partnerships. My expertise helps Ótima Marketing stay ahead in a competitive market by fostering growth and driving success for both the agency and its clients.
GreenwyzeCo-Founder / Advisor -
Oct. 2023United StatesAt Greenwyze, referrals are at the heart of our business strategy, not an afterthought. Our mission is to help companies significantly reduce their cost of acquisition, enhance customer retention rates, and deliver exceptional customer experiences. As the creator of the referral platform and the business model around it, my role as Partner and Advisor is to continually evolve the platform and product. I guide our clients in shifting their business to a referral-driven model, aiming to increase revenues and lower their customer acquisition costs (CAC). Through my expertise, I empower clients to boost sales while minimizing their marketing and sales budget in customer acquisition and retention.
ElevationVice President Marketing
Sep. 2019 - Nov. 2023hybrid (Phoenix, AZ and Edmond, OK)I played a key role in transforming Elevation's brand and defining its new purpose: "change how people think about energy." This shift enabled innovative customer experiences and sales strategies across both B2C and B2B sectors. As a result of our successful marketing strategy, Elevation was acquired by Bernhard Capital. Key Accomplishments:
- Brand Transformation and Purpose Definition: Instrumental in redefining the company's brand and purpose, paving the way for innovative customer experiences and opening new sales avenues in B2C and B2B markets.
- Sales Strategy Enhancement:
B2C: Developed and executed a sales strategy that led to a 20% increase in sales.
B2B: Contributed to the enterprise sales team's go-to-market approach and partnerships, boosting sales by 15%.
- E-commerce Platform Launch: Spearheaded the launch of 'Elevation,' an e-commerce platform that significantly enhanced customer engagement and drove revenue growth.
- Referral Program Development: Created and implemented a referral program, increasing sales generated through referrals from 5% to 35%.
- Customer Portal Creation: Developed a customer portal that significantly improved user experience, reflected in a Net Promoter Score (NPS) increase to over 60.
- Acquisition Budget Optimization: Successfully optimized the acquisition budget, reducing the Cost of Customer Acquisition (CAC) by 50%.
- Curb Energy Monitoring App Revamp: Led the overhaul of the curb energy monitoring app, enhancing customer understanding of energy usage, promoting cost savings, and underscoring environmental benefits aligned with the company's new purpose. The successful execution of these strategies and initiatives contributed significantly to Elevation's growth and ultimately led to its acquisition by Bernhard Capital, further validating the impact of our marketing efforts.
Hands Mobile ExperienceVice President International Business
Jul. 2016 - Jul. 2019Miami, Florida, United StatesI led the international expansion at Hands, focusing on revenue growth and data monetization. Key Achievements:
- Strategic Partnerships: Established key partnerships with top mobile operators in Latin America, facilitating market entry and driving business growth.
- Market Expansion: Successfully launched mobile business operations in Mexico, Colombia, and the USA, implementing a targeted client acquisition strategy.
- Market Research Utilization: Leveraged market research to attract new clients, positioning Hands as a leader in data-driven mobile solutions.
- Go-to-Market Strategies: Collaborated on go-to-market strategies for effective market entries, ensuring a smooth and impactful presence in new markets.
- Revenue Growth: Achieved rapid revenue growth, consistently surpassing targets and establishing a strong market presence.
Aquto (Acquired by Mavenir Group)Vice President Marketing Latam & US Hispanic
Jan. 2016 - Oct. 2017Miami, Florida, United StatesI developed and executed the regional Data Monetization Latam Strategy, successfully launching operations in Brazil, Mexico, and Colombia. The successful results generated in Latin America played a key role in Aquto being acquired by Mavenir Group. Key Achievements:
- Regional Strategy Development: Formulated and implemented the Latam Data Monetization Strategy, leading to successful operations in Brazil, Mexico, and Colombia.
- High-Performing Sales Team: Assembled and led a diverse, high-performing regional sales team in Mexico and Brazil. Collaborated with reputable partners such as Hands, CMI, Adjust, Publicis Group, Havas, and Starcom.
- Industry Recognition: Secured the prestigious "Digital Accelerator Day" by Mondelez International, earning recognition for delivering innovative solutions that empowered their brands to explore new consumer outreach and engagement avenues.
- Top-Ranked Sponsored Data Partner: Under my Latam leadership and strategic guidance, Aquto was selected as the top-ranked Sponsored Data partner by esteemed companies including Spotify, P&G, Mondelez International, Tinder, EA Games, and others.
Strategic Acquisition: The successful results generated in Latin America played a key role in Aquto being acquired by Mavenir Group, further validating the impact of our regional strategy.
FGVGuest Professor: Innovation Mentor for MBA Students | Transformational Methodologies
Jan. 2014 - Dec. 2015São Paulo, Brazil- Leveraged methodologies like Exponential Organizations and the 70/20/10 approach to enhance students' innovation skills.
- Conducted impactful workshops and training sessions, focusing on practical application of innovative strategies.
- Introduced and mentored on exponential growth principles and business management processes.
- Fostered a collaborative learning environment, emphasizing critical thinking and a growth mindset.
- Achieved positive feedback for significantly boosting students' innovation capabilities and leadership potential.
ESPM Escola Superior de Propaganda e MarketingGuest Professor: Mobile Marketing | Empowering Marketing and Advertising Professionals
Jan. 2013 - Dec. 2015São Paulo, BrazilProvided mentorship and training to enhance mobile marketing and innovation skills among marketing professionals.
Created and delivered workshops on mobile marketing strategies, emerging trends, and practical tactics.
Implemented innovative approaches to foster creativity and effective campaign execution in the digital landscape.
Encouraged a culture of innovation, critical thinking, and effective use of mobile data analytics for optimized marketing.
Facilitated collaborative sessions for idea exchange and staying abreast of industry trends and consumer behavior.
Regularly evaluated and provided feedback on mobile marketing initiatives, contributing to professionals’ career growth.
Telefonica InnovationDirector of Advertising and Data Monetization LATAM
Dec. 2012 - Dec. 2014São Paulo Area, BrazilAs a strategic leader in advertising and data monetization, I led the development and execution of comprehensive strategies across various Latin American markets. My role encompassed launching new business initiatives, aligning operations with regional goals, and introducing innovative products to enhance revenue and market presence. Key Contributions:
- Regional Strategy and Execution: Successfully spearheaded business launches in Mexico, Colombia, Peru, Chile, Central America, and Uruguay, adapting to each region's unique market dynamics.
- Operational Support: Provided strategic oversight for operations in Brazil and Argentina, ensuring alignment with regional objectives.
- Team Leadership: Built and led regional and local teams, focusing on mobile advertising monetization and Big Data utilization.
- Innovation in Product Offerings: Introduced new advertising products such as demographic messaging and sponsored services, significantly enhancing revenue streams.
- Audience Engagement Strategy: Developed and implemented an audience strategy using opt-in approaches for effective regional targeting.
- Sales Strategy Development: Devised a sales strategy with clear product priorities and pricing structures to optimize revenue and market penetration.
- Training and Development: Conducted mobile advertising training in Brazil and Argentina, enhancing team capabilities and campaign success.
Mobile Marketing AssociationManaging Director LATAM
Jan. 2011 - Dec. 2012Latin America, based in São PauloAs a strategic leader, I developed and executed a regional strategy for Latam, focusing on brands, marketers, agencies, technology, and media companies. Key Contributions:
- Regional Strategy Development: Crafted and implemented a comprehensive Latam strategy, targeting brands, marketers, agencies, technology, and media companies.
- Executive Leadership: Reported directly to the global CEO, contributing to strategic planning and regional business growth.
- Expansion and Growth: Significantly expanded the MMA's presence in Latam by establishing new branches in Argentina, Colombia, and Mexico within a year.
- Investment and Training: Boosted investment in mobile marketing by 50%, training over 350 professionals from top companies and agencies such as Coca-Cola, Unilever, Facebook, and Visa.
- Membership Growth: Increased MMA membership by 50%, with membership revenues rising by 67.5% through strategic initiatives and valuable offerings.
- Industry Thought Leadership: Recognized as a thought leader in the digital and mobile industry, frequently invited as a keynote speaker at major industry events.
- Market Standards and Practices: Influenced market standards and best practices, aiding in the advancement of the mobile marketing industry.
EricssonStrategic Consultant | Ericsson Multimedia Division | Latam
Jan. 2010 - Jan. 2011São Paulo Area, BrazilAs a strategic consultant within Ericsson’s multimedia division in Latam, I led projects focusing on technologies such as Mobile Advertising, IPTV, and Wi-Fi Advertising. Key Achievements:
- Development of Mobile Advertising Platform: Instrumental in developing Ericsson’s pioneering mobile advertising platform (ADO), creating an innovative business model for effective monetization.
- Strategic Consulting: Led strategic consulting projects within the multimedia division, providing expertise in Mobile Advertising, IPTV, and Wi-Fi Advertising.
- Monetization Strategies for Tier 1 Operators: Executed mobile advertising monetization strategies for Tier 1 Mobile Operators, enhancing their market presence and profitability. Contributions:
- Business Model Innovation: Established a successful business model for Ericsson’s ADO platform, laying the groundwork for revenue generation.
- Customized Monetization Strategies: Tailored and implemented monetization strategies for major mobile operators, driving revenue growth and strengthening their position in the mobile advertising market.
NeomobileB2B Country Manager Brazil & Mobile Marketing Lead LATAM
Sep. 2008 - Dec. 2009BrazilAs the B2B Country Manager and Mobile Marketing leader for Latam, I managed B2B operations, reporting directly to the global CEO. My responsibilities included overseeing mobile/digital content platforms, collaborating with operators and D2C players, and developing mobile projects such as sites, apps, and QR codes. Key Achievements:
- Rapid Advancement: Progressed swiftly from a business consultant to B2B Country Manager and Mobile Marketing leader in Latam.
- Revenue Growth: Drove a 23% year-on-year growth in B2B businesses, demonstrating the impact of strategic and operational initiatives.
- Mobile Marketing Unit Launch: Successfully established the Mobile Marketing unit in Latam, leading high-impact projects for major clients such as Coca-Cola, TAM, F.Biz, and Lance!.
- Strategic Business Development: Developed revenue-sharing business models, fostering partnerships and driving growth.
- Project Oversight: Managed the development of mobile projects, including sites, apps, and QR codes, enhancing digital engagement and operational efficiency. Contributions:
- Platform and Collaboration Management: Oversaw mobile/digital content platforms and collaborated with operators and D2C players to expand business opportunities.
- Strategic Market Entry: Led the strategic launch of the Mobile Marketing unit in Latam, tapping into emerging market opportunities and establishing Neomobile’s presence in the region.
Intch is a Professional Networking App for the Future of WorkSee more people like Marcio on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
287355 people
28
CEO/ CFO @ INFFINITAS Partners
196
Founder @ Mosaic.ia
17
CEO @ Voice Seguros
58591 people
16
Rainmaker @ Urucu Brasil
20
Co Founder @ Conceito ê.
37
Head of Marketing & Sales @ Autonomo