Sunny Fassler - Writer & storyteller and content marketing expert, project campfire

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Network Power<100 people

Roles

💸100%

Marketing

Geos

🇺🇸100%

United States

Work Background

Duct Tape TheoryCreator, Writer & Host

Feb. 2023WorldwideDuct Tape Theory is a site for independent action sports media that blends the appeal of documentaries with the intimate storytelling of podcasts and the power of words through the lens of action sports. Each episode focuses on a different location and how it can be understood through stories told by those who call it home or passing through - revealing the profound connections between the cornerstones of each episode: People, Places, Stories, and Culture. Every story is a pillar, every voice a thread, together building the vivid picture of the episode. Featuring four voices per episode, we ensure that the canvas is dotted with both local hues and international shades. This format allows us to explore the many aspects of culture, from surfers and skaters to athletes, creatives, locals and entrepreneurs, as we aim to reveal the nuances that define each place and culture. Soundscapes and music embellish these stories, adding depth and richness to the listening experience, inviting our audience into the scene, freezing a moment in time they can visit with each listen.

project campfireStoryteller, writer & creator

Feb. 2014WorldwideWelcome to project campfire - I'm Sunny Fassler, a writer, storyteller, creator, and journalist working with some of the biggest, brightest, and boldest brands in sports, lifestyle, and adventure travel. project campfire is where my passion and career meet. It's my portfolio, my persona and my everyday hustle. Looking for stories that break the mold? You’re in the right place.

Tracks MagazineContributing Writer

Sep. 2021New South Wales, AustraliaContributing critical and thoughtful pieces to one of surfing's most iconic magazines.

LUEX.comHead of Content Marketing and Editorial

Mar. 2018 - Mar. 2023RemoteI train and lead the in-house content team and external content creators responsible for entire content for LUEX website and magazine, providing efficient leadership and guidance. I have the responsibility to administer editorial work and multiple aspects of ongoing projects and execute all content related projects across multiple channels and media. I have utilized my expertise to develop and edit scripts for podcasts, webcasts, and guides while administering surf/ snow related copy for website and print. I superintended different activities involving content creation/ facilitation, content management, and magazine content production to ensure high-end content delivery within set standards. Major accomplishments: - Commended for transforming LUEX to number 1 travel experts for surf tourism in Maldives and Indonesia. - Slashed 30% marketing expenses by establishing an action-based content marketing strategy that streamlined operational processes and efficiency within 12 months. - Recognized for leading and managing a global travel campaign for the Maldives’ tourism board to advertise Luxury surf tourism worldwide.

VOLCOMRegional (QLD) Marketing & Content Lead

Jul. 2013 - Mar. 2016Gold CoastI had managed entire in-house marketing and lifestyle written content for QLD marketing collateral across online and offline channels. I had devised and regulated the QLD Flagship Store opening concept while handling multiple in-store marketing materials to maintain proper inventory. Key accomplishments: - Attained significant increase in online sales and transformed the company from no online store with zero sales to high double-digit sales per day. - Received recognition for leading a sustainability campaign across Australia from inception to completion

SurfStitchSurf / Snow / Skate Global Content Lead

Jun. 2011 - Jun. 2013Burleigh HeadsControlled major aspects for the development of the Action Sports related content for the UK, Australia, and the USA. I handled, delegated & managed content creation regarding surf, snow, and skate for an in-house blog, website, and online and offline marketing material. I had assisted and guide a team of writers, content creators, digital marketers, and SEO experts in accomplishing the targeted objectives. Key achievements: - Implemented in-depth marketing knowledge and strategies, which boosting traffic to 800+k visits per month. - Played a vital role in introducing Global corporate online Mag.

Clear Channel InternationalBrand Marketing Key Account Manager

Mar. 2009 - Jan. 2011EuropeI had leveraged proven expertise to design and conceptualize content marketing projects for key accounts such as Nike, Breitling, Audi, UBS for the outdoor/ billboard/ airport advertisements, destination marketing and branding, customer meetings, and campaign presentations. Key accomplishments: - Delegated 6-figure accounts and projects in line with specified standards and objectives - Initiated and managed cross-country marketing campaigns showcased at multiple airports across Europe. - Deployed remarkable efficiency to plan the launch of a global campaign for Lebara Telecommunication from Conceptualization to execution. - Handled a diversified number of significant accounts with spent of $100,000+ per campaign or project.