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Work Background
Allegiance TrucksMarketing Director
Dec. 2021Dallas-Fort Worth Metroplex · On-siteAs the Director of Marketing at Allegiance Trucks, I am in charge of crafting and executing our robust marketing and e-commerce strategies. With a keen focus on driving results, I orchestrate developing and implementing comprehensive marketing campaigns, collaborating closely with sales and operations to optimize our advertising efforts. Beyond traditional marketing endeavors, I take pride in my role as the architect behind e-commerce platforms for Allegiance Trucks, leveraging my expertise to integrate marketing and technology seamlessly. This multifaceted approach not only enhances our online presence but also contributes significantly to our company's overall success. Reporting directly to Chad Schrempp, the Chief Operations Officer, I ensure that our marketing efforts are closely aligned with Allegiance Trucks' overarching objectives. Additionally, I actively represent our brand on Navistar, International Truck’s dealer marketing subcommittee, and spearhead initiatives in the digital subcommittee, positioning Allegiance Trucks at the forefront of industry innovation.
WilderidgeIndependent Contractor
Jan. 2007Dallas-Fort Worth Metroplex · RemoteMy expertise spans traditional, digital, social marketing, and social media platforms, where I craft coherent narratives to drive engagement and growth. Additionally, I develop and implement innovative web and social programming strategies, including web development, public relations, and traditional and digital marketing initiatives. Recognized for my unwavering commitment to driving sales and lead acquisition, I seamlessly integrate neuroscience-based strategies into campaigns, strategically positioning brands for unparalleled success. Leveraging cutting-edge automation, AI, and machine learning techniques, I consistently deliver exceptional results, maximizing sales opportunities through advanced targeting methods. My background in qualitative and quantitative marketing research informs strategic planning and comprehensive brand development efforts, making me adept at leading campaigns of any scale. With a proven track record as a trusted consultant, I excel in understanding and engaging with team members across all functions, fostering collaborative environments for success. My expertise extends to various digital marketing topics, including Facebook marketing, Google Analytics, Tableau, big data, Power BI, algorithms, geofencing, and connected TV strategies.
Summit Truck GroupMarketing Manager
Dec. 2019 - Dec. 2021Lewisville, Texas · On-siteAs the Corporate Marketing Manager at Summit Truck Group, I direct and execute all facets of marketing, branding, lead generation, and digital communications. Under my leadership, our team has achieved remarkable results, including a staggering 1,200 percent increase in leads while slashing our ad spend budget by 50 percent. I've also spearheaded initiatives resulting in a 45 percent surge in web traffic and a notable 36 percent boost in the average time spent on our website. Moreover, our organic search visibility has skyrocketed with an expansion of over 20,000 keywords. Employing cutting-edge digital strategies, I've orchestrated and implemented advanced techniques leveraging AI, machine learning, and identity graphs. These include innovative approaches such as lookalike models, programmatic advertising, and precise targeting methodologies like geoframing and geofencing. Reporting directly to Justin Fink, the Chief Executive Officer, I ensure that our marketing efforts are strategically aligned with Summit Truck Group's overarching objectives, driving substantial growth and amplifying our brand presence in the industry.
Four Brothers Outdoor Power / MowPart.comDirector of Marketing, eCommerce
Jun. 2018 - Dec. 2019Royse City, TexasDuring my tenure as the Director of Marketing & eCommerce at Four Brothers Ford Tractor, operating as MowPart, I led and orchestrated daily operations to drive profitable growth. This encompassed overseeing business development, marketing strategies, product innovation, and executive-level strategic planning. I provided dynamic leadership in establishing performance benchmarks and implementing robust training and development programs for sales and account management teams. This ensured the cultivation and maintenance of strategic partnerships with clients and vendors. Collaborating with senior leadership across departments, I fostered cohesive team dynamics, aligning with both internal objectives and external expectations for business development and service delivery. Throughout my role, I cultivated and reinforced global brand equity and coherence through diverse promotional and communication channels, including publications, web platforms, and social media. I championed the MowPart brand identity, guiding market-focused executives to prioritize efforts and allocate resources effectively to maximize return on investment. I oversaw the conception and seamless integration of key marketing initiatives and branding efforts to bolster MowPart's competitive stance in the market. Developing comprehensive strategies and plans, I capitalized on emerging business opportunities while proactively identifying performance gaps and areas for enhancement, striving to optimize efficiency and productivity in alignment with senior leadership's objectives. Conducting thorough analyses of industry trends, market dynamics, and emerging opportunities, I informed strategic decision-making and future growth initiatives. Additionally, I evaluated the financial viability of potential business ventures, crafting plans for new endeavors that aligned with customer demands and industry trends, ensuring a high likelihood of success from a business development standpoint.
LOUIS POWERSPORTS, INC.Marketing Manager
Jun. 2017 - Jun. 2018Greenville, TXAs the Marketing Manager at our powersports company, I was responsible for developing the marketing strategy in alignment with company objectives. This involved coordinating marketing campaigns with sales activities, overseeing the marketing budget, and creating and publishing all marketing materials in line with our plans. I managed and improved lead generation campaigns, continuously measuring results, and held overall responsibility for brand management and corporate identity. In my role, I planned and implemented promotional campaigns, preparing both online and print marketing materials and monitoring their effectiveness. I maintained effective internal communications to ensure all relevant company functions were informed of marketing objectives and collaborated closely with the sales team, providing them with the necessary tools, materials, and presentations to meet their objectives. Additionally, I oversaw the implementation of the marketing strategy, including campaigns, events, digital marketing, and PR efforts. I managed our social media presence and directed programs to improve our social media reputation and recognition. Continuous analysis of the competitive environment and consumer trends informed our strategies, and I analyzed sales patterns, profits, losses, and availability of goods to guide decision-making. Furthermore, I developed and delivered marketing and communications strategies, identifying potential strategic partner relationships for company marketing. I played a key role in developing the brand strategy and marketing strategies for both new and existing products. Additionally, I maintained relationships with local media companies and assisted in ordering whole goods by providing accurate historical data analysis by manufacturer and SKU.
LOUIS POWERSPORTS, INC.Marketing & Advertising
Jun. 2017 - Oct. 2017Greenville, Texas- Translating a vision for online marketing into a coherent digital marketing strategy
- Developing and executing integrated online strategy with wider company marketing plans
- Increasing web visibility and traffic
- Using PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leads
- Understanding analytics and measuring ROI
- Increase brand awareness
- Making sure marketing plan is in alignment with the marketing budget
- Analyze marketing plan and performance using KPI’s
King RanchAssistant Manager
May. 2015 - Apr. 2017Amarillo, Texas Area
West Texas A&M UniversityFirst United Bank Center
Jan. 2013 - May. 2015Canyon, Texas- Provide prompt and courteous customer service to guests and clients
- Enforce campus center policies. - Responsible for safety and security of facility, furnishings, equipment, guests, and employees. - Relay all pertinent information/issues to staff members as appropriate. - Complete all daily event setups, technical requirements, furniture, equipment, etc.
- Assist with daily event management to include unlocking meeting rooms, checking out equipment, and maintaining awareness of daily event schedules
- Inspect all equipment for proper functioning before setting up - Maintain orderly appearance in all storage areas
- Conduct regular inventory of setup equipment - Responsible for appearance/cleanliness of public spaces and meeting rooms
- Assist with resetting spaces after events/meetings.
West Texas A&M UniversityGraduate Assistant Marketing- Athletic Department
Aug. 2014 - Jan. 2015Canyon, Texas
Paschal Media GroupAssistant Director of Marketing & Media Development
Jan. 2012 - Jan. 2014Austin, Texas Area
Sliding K Performance HorsesRider/Intern
May. 2012 - Aug. 2012Aubrey, TexasAn internship riding and training performance horses at all ages and levels of competition.
NBCUniversal, Inc."Friday Night Lights"
Mar. 2007 - Aug. 2010Austin, Texas AreaSeasons 1-4 airing on NBC and Direct TV On-field performer Actor Student Football Player
UPSHigh Volume Pick Off
Mar. 2004 - Aug. 2007Mesquite, TexasSorting a high volume of packages per hour while ensuring they are placed into the proper load. Safety & retention committee, HAZMAT responder High volume pick-offs primary goal is to read every package carefully and place them in the proper load. Memorization of large amount of zip codes is necessary to make sure the package will arrive at the proper destination in a timely manner. Safety & retention committee focused to ensure that employees were content with their work environment. It is also important that employees were given an environment than they feel safe to work, and that they work safely.
US ArmyInfantryman
Jan. 2005 - Dec. 2006Fort Benning, GA
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