MTN NigeriaMarketing Manager, Data and Device Propositions
Jan. 2017 - May. 2017Lagos, NigeriaAs Data Propositions and Promotions Manager for MTN Nigeria, I enhanced customer experience on data offerings by leveraging business intelligence and competitive analysis of global and local markets to ensure market differentiation and relevance. I had the opportunity to collaborate across multiple divisions with several internal stakeholders. Our efforts resulted in effective core propositions for ICT and data services, clearly differentiating us from our competitors. I directed the execution of marketing communications for the data offerings resulting in 98% year-on-year revenue growth (2017 vs 2016), increased data penetration, ICT, and data services reach through new and revitalized relationships with over-the-top (OTT) partners, such as Facebook and Google.