Tayo George - Business Analyst, Tandrose Ltd

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Network Power<100 people

Roles

Geos

🇬🇧100%

United Kingdom

Work Background

Saber Management UKBusiness Analyst

Sep. 2022 - Sep. 2023

MTNSenior Manager, Global Value Propositions

Jun. 2022 - Sep. 2022RemoteCollaborated with stakeholders across MTN footprint to develop products for over 100 million customers in 22 countries.

MTNProduct Owner / Senior Manager, Consumer

May. 2017 - Sep. 2022Lagos, NigeriaI advanced through positions of increasing scope and responsibility. In this role, I expanded my diverse product portfolio from generating 25% to 38% of the organisation's total revenue. I drove product roadmap strategy and ensured market relevance by leveraging insights and agile methodologies. I collaborated with stakeholders at all levels to define the product vision for my portfolio and was accountable for the product roadmap. I directed the launch of new products for over 20 million subscribers and successfully delivered a 54% subscriber growth within 12 months. In my 5-year tenure, the organisation consistently widened its NPS leadership gap and became the undisputed preferred brand within the youth demographic.

MTN NigeriaMarketing Manager, Data and Device Propositions

Jan. 2017 - May. 2017Lagos, NigeriaAs Data Propositions and Promotions Manager for MTN Nigeria, I enhanced customer experience on data offerings by leveraging business intelligence and competitive analysis of global and local markets to ensure market differentiation and relevance. I had the opportunity to collaborate across multiple divisions with several internal stakeholders. Our efforts resulted in effective core propositions for ICT and data services, clearly differentiating us from our competitors. I directed the execution of marketing communications for the data offerings resulting in 98% year-on-year revenue growth (2017 vs 2016), increased data penetration, ICT, and data services reach through new and revitalized relationships with over-the-top (OTT) partners, such as Facebook and Google.