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Work Background
Self-employedPerformance Marketing Specialist
Jan. 2024Greater London, England, United Kingdom
Clickwise NetworkDirector Asia / Pacific
Jan. 2015 - Dec. 2023Hong KongAuthoritatively managed and strategically directed the Hong Kong office, leading a highly-skilled and dedicated team of 8 industry professionals.
Diligently spearheaded aggressive business development initiatives, culminating in an impressive revenue surge to $13 million USD in the most recent fiscal year.
Orchestrated and refined the affiliate strategies for prominent brands, achieving notable program growth between 35-60% for household names such as Walmart US, Farfetch, Ssense, Aliexpress, Trip.com, and Shein, among others.
Ingeniously designed and meticulously supervised the development and rollout of our cutting-edge proprietary in-house tracking platform. This innovation not only enhanced operational efficiency but also perfectly mirrored our strategic business needs.
Continuously showcased a mastery in Affiliate Marketing, Strategy, and Marketing, combined with an inherent leadership quality. Leveraged expertise in CRM, Communication, and Team Management to foster a culture of growth and innovation. Excelled in Digital Marketing Analytics, ensuring data-driven decision-making processes while spearheading customer acquisition campaigns. Spearheaded project coordination, became proficient in Google Adwords, championed user experience design, and implemented advanced tracking solutions to elevate our service offerings.
PAMPANETWORKNew Business Development
Jan. 2011 - Dec. 2014world wideStrategically founded and spearheaded PAMPANETWORK's global initiatives in business development, positioning the company at the forefront of the industry.
Successfully orchestrated sales campaigns and executed key account management strategies, translating to substantial year-over-year revenue growth.
Cultivated and nurtured robust relationships with a diverse portfolio of international clients, ensuring not only retention but also driving expansion opportunities.
Leveraged profound expertise in Strategy, Marketing, and Leadership to instill a culture of excellence and proactive approach within the team.
Implemented cutting-edge CRM solutions, optimizing client engagement and ensuring seamless communication workflows.
Consistently demonstrated a hands-on leadership style, fostering team cohesion, enhancing individual capacities, and ensuring that we consistently surpassed set objectives.
M&C Saatchi LondonAccount Assistant
Apr. 2007 - Sep. 2007London, England, United KingdomDived deep into the world of advertising by actively supporting account teams, gaining hands-on experience in client relationship management, campaign ideation, and pitch preparations.
Demonstrated a keen ability to understand client needs and collaborate in crafting compelling presentations that resonated with their brand vision.
Engaged in brainstorming sessions, contributing fresh perspectives and innovative solutions to campaign challenges.
Garnered an in-depth understanding of the advertising landscape, including emerging trends, audience preferences, and competitive dynamics, through direct involvement in real-world projects.
Barbara Behan Contemporary ArtGraphic Designer
Jan. 2006 - Jul. 2006Learned how to define, shape, and execute the gallery's visual identity, ensuring a consistent and impactful aesthetic presence across all communication channels.
Orchestrated comprehensive website maintenance, ensuring the digital space reflected the gallery's most recent exhibitions, available pieces, and overarching branding.
Steered the creation and distribution of promotional materials, marrying design principles with marketing strategy to effectively captivate and engage the target audience.
Hotel PamerPhotographer
Sep. 2005EverywhereSpecialize in analog photography, utilizing medium and large formats to capture compelling narratives and aesthetic beauty.
Contributed photographic work to renowned online and print magazines, including Artribune and other prominent art publications.
Organized and showcased work in several exhibitions across Italy, USA, Germany, and the UK, receiving critical acclaim for the unique perspective and technical prowess.
Collaborated with art galleries and cultural institutions to promote visual arts, contributing to public engagements and discussions around contemporary photography.
Managed all aspects of the photographic process, from conceptualization and shooting to darkroom development and digital editing, ensuring high-quality results for a variety of projects.
Interferenze New Art Festival / Sonar Hong Kong / Clockenflap Hong Kong / Shi Fu Miz Hong KongFreelance Production Manager
Jul. 2005WorldwideAssertively took charge of the intricate coordination and flawless execution of various high-profile yearly events.
Steered artist liaisons, fostering an environment of collaboration and understanding that ensured the seamless integration of artistic visions with the operational facets of the festival.
Forged and nurtured strategic partnerships, not only with local institutions but also with esteemed global bodies such as the European Commission (ENCC), solidifying the festival's status in the international art scene.
Demonstrated an impeccable mastery over logistics, guaranteeing smooth event progression, from set-up to tear-down, while ensuring the highest standards of attendee experience.
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