Myrtle Consulting GroupMarketing and Proposal Manager
Apr. 2018 - Nov. 2019Houston, Texas AreaDirected all integrated marketing efforts for the firm and helped establish foundational tool kits to support the lead generation and proposal process. The Marketing and Proposal Manager leads brand management, inbound marketing management, outbound marketing and sales support, digital marketing blueprint generation and implementation, social media design and management, thought leadership, press and media management, content and collateral generation, industry expansion and go to market campaigns, RFP management and more. While in this role, Myrtle enjoyed an increased revenue by more than 85% and increased new client accounts by almost 90%, drastically reduced proposal generation timelines, increased proposal conversion rate increase of almost 30%, improved social media impressions by 1300% and a leading LinkedIn engagement rate led within the consulting market. The Myrtle Consulting Group drives operational transformation within manufacturing, processing, and distribution organizations. Using a practical needs-based approach, we incorporate our values, methodologies, and technologies into custom solutions toward your specific challenges that inspire operational performance and generate lasting business transformation.