Lea Graeffly - Digital project manager, QCTH

Feedback from Lea’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Quebec Council on Tobacco and HealthDigital Project Manager

Feb. 2022Montreal, Quebec, Canada• Carry out planning and coordinate the development of new digital and technological projects for the organization; • Plans, manages and ensures the sustainability of budgets and supplier accounts for projects; • Develops briefs, management processes, specifications/technical documents, competitive analysis and issues technological recommendations; • Coordinates internal and external production flows as well as the logistics of the organization's digital projects; • Negotiates digital production quotes in accordance with the priorities established jointly with the management committee; • Determines the priorities for technological optimization of the organization's digital projects based on established budgets; • Negotiates, coordinates and controls the execution of digital maintenance and optimization plans for the organization's various web platforms, with suppliers when required; • Coordinates and manages the Cloud servers on Amazon AWS and DNS, with external partners when required; • Centralises and harmonises the technological infrastructure of digital projects; • Ensures quality assurance of the various stages of internal and external digital production; • Plans, co-executes, evaluates the performance of the organization's digital projects and issues recommendations; • Updates information on the digital properties of the CQTS; • Collaborates on internal and external working committees where digital expertise is required; • Performs all other tasks necessary for the proper functioning of the organization.

DACAccount Manager

Aug. 2020 - Feb. 2022Montreal, Quebec, CanadaAccounts managed: Econofitness, Circle K & Couche-Tard, Uni-Select, Brault et Martineau, DentalCorp • Work closely with account service teams to consistently exceed client expectations. • Serve as the client-facing digital media authority on key programs. • Identify areas for growth and improvement to develop insightful opportunities with clients. • Design digital marketing strategies and implement plans/roadmaps to support client lead acquisition, brand awareness objectives, and improve holistic online presence. • Ensure proper execution of digital marketing initiatives are flawlessly implemented throughout departments. • Develop and execute digital marketing activities and campaigns across digital channels. • Collect and analyze research to advance marketing strategies and multichannel user experience journeys. • Develop customized strategy based on engagement with client and produce deliverables which align to the strategy. • Manage and measure integrated campaigns to include online such as local search, email, social media, PPC and SEO. • Report on results, set KPIs, and implement within various dashboards. • Measure and interpret data to include customer profiling and behaviour across customer journey mapping and web traffic data. • Present business intelligence reports to clients regularly, providing actionable insights to improve the clients overall marketing efforts.

Wunderman Thompson (Mirum)Account Manager

Jul. 2018 - Aug. 2020Montreal, Quebec, CanadaAccounts managed: Danone, Dairy Farmers of Canada, Mazda, BRP and Planchers Mercier Client Service • Liaise between client and agency, managing day-to-day communications, including Contact Reports, meeting agendas, client inputs and feedback, approvals, project milestones and status reports • Effectively balanced the dual expectations of client and agency within the context of assigned projects, proactively identifying and escalating potential issues to ensure smooth project delivery and overall quality • Developed strong client and partner relationships to solicit inputs required for successful project delivery • Kept abreast of all client industry developments and competition and share information internally and with clients as appropriate Project and Team Support • Kept project teams informed of client-side developments and managed any related impact to budget, timing and project scope in partnership with the Project Management Office • Contributed to quality assurance at all points in the project lifecycle • Supported the Account Director and Account Supervisor in account planning activities as required Financial Administration • Managed client requests, inputs and expectations against Statements of Work to achieve profitability margins at the project level • Monitored and reported on project-level financial performance through Budget Control Reviews • Wrote, presented, and obtained internal and client approval of project estimates

Redbox Media (www.redboxmedia.ca)Digital Marketing Manager

Sep. 2016 - Jul. 2018Montreal, CanadaI managed and coordinated initiatives for 2 distinct departments within Redbox Media web marketing agency: MTLARABAIS offers competitive deals for a wide variety of products and services from Greater Montreal merchants through their website and daily newsletters. www.mtlarabais.com Restomania organizes events and experiences in some of Montreal's most well known and reputable restaurants . They also create "discovery passports" to allow Montrealers to discover new places and unique concepts. www.restomania.ca

Redbox Media (www.redboxmedia.ca)Assistant Project Manager

Mar. 2016 - Aug. 2016Montreal, CanadaDigital marketing internship for 6 months Assistant project manager in a web marketing agency based in Montreal Design wireframes and author web sites for clients Digital content creator (websites and blog posts) Translator (English / French)

STATICE InnovationAssistant Product Manager

May. 2015 - Aug. 2015Besançon Area, FranceMarketing intern for 4 months Assistant Product Manager in the chocolate industry My missions were numerous, varied and enriching: Handle B2B customer relationship Prospect and improve sales abroad Plan event (Salon du Chocolat) Design and launch new product Produce market study analysis and database Translate various content (EN/IT)