Alexandra Tolsma

Change Manager @Straightforward Consultancy

Netherlands💰 Investor & VC🔥 Startup Founder💸 Marketing🗿 HRCEOCustomer Success ManagerAdvisorRecruiterHR Business PartnerTraining&Development SpecialistBusiness Analyst🎓 Student✔️ ITBusiness Owner📝 Influencer or Blogger💼 C-level Executive👍 Sales & BizDev🧨 Consulting🎥 Entertainment🧮 Education✨ Business OwnerCOOChanel ManagerLife CoachingAccount ManagerSales ManagerBusiness Development ManagerPartnerships ManagerHead of GrowthExecutive CoachPodcast HostSoft Skills Trainer

As Alexandra Tolsma, Change Manager at Straightforward Consultancy, I have successfully implemented strategic change initiatives, improving business processes and efficiency. I have also excelled in managing and mitigating risks associated with change, ensuring smooth transitions. My strong leadership and communication skills have enabled me to effectively guide teams through periods of change, resulting in improved performance and productivity. I have also been instrumental in fostering a culture of adaptability and resilience within the organization.

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Work Background

GreenchoiceInterim Channel Manager

Sep. 2023 - Jun. 2024Rotterdam, South Holland, Netherlands

Alexandra Filipe Coaching & ConsultancyLeadership Coach / Consultant

Jul. 2020 - Aug. 2023Amsterdam, North Holland, NetherlandsAs a trained coach and former General Manager, I Empower female entrepreneurs to redefine success by creating a life and business that nurtures freedom, financially, emotionally, physically, and mentally. I leverage my extensive people + operational skills to enhance impact and efficiency to ensure exponential growth. Women who feel good, do good. You can't build an A level business, with C level players.

GreenchoiceInterim Channel Manager

Jan. 2019 - Apr. 2020Rotterdam, South Holland, NetherlandsI led the rebuilding and management of the indirect sales channel, leveraging strong project management skills. I also spearheaded improvements in customer service and conversion rates. By streamlining inter-departmental communication, I facilitated collaboration to improve working relationships and results. Implementing comprehensive training and onboarding strategies for new customer service members, when it came down to customer acquisition and retention training. My curious nature, challenging the status quo drove innovation and efficiency.

GreenchoiceInterim Channel Manager

Jan. 2019 - Dec. 2019Rotterdam Area, Netherlands

Route508Entrepreneur

Jul. 2015 - Feb. 2020Amsterdam Area, NetherlandsDuring this time I’ve specialized in online marketing, selling my own jewelry brand, through our own webshop online and worldwide retailers. I’ve been responsible for logistics, blogging, SEO, Social Media, facebook advertising, lead generation, webshop management, and all things online business.

Appco Group Nederland, Appco Group BelgieGeneral Manager

Oct. 2013 - May. 2015As the General Manager at The Appco Group, a leading global organization across 26 countries, including the Netherlands and Belgium, we were an expert on driving impactful face-to-face marketing initiatives for clients in the energy market and non profit. With a team of 250 independent contractors, we excelled in door-to-door campaigns and event marketing, forging strong regional connections. In this capacity, I have assumed responsibilities of my previous role as 'Country Manager,' while also elevating my role to a board member position. This shift has empowered me to contribute to high-level business strategies, ensuring continuous growth and elevated business outcomes. My focus remains on managing high-level stakeholders, acting as the vital link between clients, our internal operations, and the sales force. I thrive in the role of keeping all parties engaged, motivated, and aligned towards achieving targets, fostering collaboration, and delivering impactful results that benefit everyone involved.

Appco Group Nederland, Appco Group BelgieCountry Manager

Apr. 2012 - Oct. 2013Amsterdam Area, NetherlandsAs the head of operations, for The Appco Group Nederland and Appco Group Belgie's, I provide oversight across all 7 of our divisions. My role involves managing a dedicated team of 20 people, which encompasses several critical functions. This includes the team responsible for data capture, IC payment, invoicing, and tracking reject/clawback instances. Additionally, I oversee the Client Account Management team, as well as a specialized group handling customer service, territory management, licensing, and reporting. Notably, as I stepped out of the role of Client Account Manager - I was responsible for replacing myself and growing this team to three new Client Account Managers. On-boarding and training all of them. (Refer to the list below for the responsibilities of the CAMs who report directly to me; I collaborate closely with them. These roles were introduced to accommodate our growing demands.) Beyond team leadership, I drive business development, identifying promising opportunities, leading contract negotiations, cultivating essential client relationships, and implementing and monitoring novel processes. My responsibilities extend to ensuring the seamless and efficient execution of campaigns while also serving as a focal point for crisis management and issue escalation, both internally and externally. In addition to these responsibilities, I actively engage in project management, steering complex initiatives with my team. (examples; new client pilots, the roll out of new products or campaigns or new satellite sales offices) This involves meticulous planning, execution, and coordination, resulting in successful outcomes that contribute to our overall operational excellence.

Appco Group Nederland, Appco Group BelgieClient Account Manager

Jan. 2010 - Apr. 2012Responsible for the energy division as the first Client Account Manager (CAM) in The Netherlands. I also played a pivotal role in establishing the operational framework for the launch of the Belgium division in April 2011. As a CAM, I served as the primary liaison for sales managers, clients, and internal queries related to the energy campaign. My responsibilities encompassed project management to ensure the campaign's efficiency and effectiveness. This involved tasks like sales and reject reporting, incentive setup and monitoring, product training, business planning, weekly client meetings, and negotiating 'quick' wins to boost sales results. I took the lead in streamlining our operational systems, making it more effective and cost efficient. Designing and implementing key processes for our Customer Service/Complaint system, territory tracking and reporting, and new start applications. In this capacity, I managed a team of 2 full-time employees.

Ad7 MediaAccount Manager Online Media

Jan. 2008 - Nov. 2009Responsible for driving sales and market positioning of online media, including 190 titles, to marketing agencies. (b2b) Leveraging strong sales acumen, I actively nurtured and expanded relationships, brainstorming creative advertising possibilities, and leading rate negotiations. From establishing initial contacts to delivering tailored presentations, I managed the entire process, ensuring seamless coordination from A to Z.