I’m a forward-thinking, multidisciplinary entrepreneur and freelance professional with over 20 years of hands-on experience across sales, tech support, e-commerce, crypto, hospitality, indoor farming, and innovative system design. My journey combines a unique blend of strategic insight, creative problem-solving, and operational know-how.
Key Areas of Expertise:
• Crypto, Trading & Web3: I’ve been active in the crypto space since the early days, with in-depth knowledge of blockchain infrastructure, DeFi ecosystems, utility tokenomics, and asset custody solutions. I also trade crypto and build educational frameworks around it.
• Sales, Consulting & Business Development: Account Manager at Ondernemend Nederland, where I advised SMEs on energy optimization, and Callcenter Manager at Greenchoice, leading outbound sales teams. I'm skilled at both strategy and execution, capable of driving performance in commercial teams or in one-on-one advisory settings.
• Technical Support & Field Engineering: As a Field Engineer at CCV, I resolved complex payment terminal issues (hardware & software). I also gained hands-on experience repairing LED screens, mobile phones, and building custom PC systems.
• Indoor Farming & Agricultural Innovation: As founder of Horticraft Holland, I designed revolutionary grow light systems (youtube.com/watch?v=5MYz5aaoo-g), designed an innovative LED growlight, developed my own high-pressure aeroponics system, and built expertise in lighting strategies, spectrum science, hydroponics, and controlled cultivation environments.
• Marketing & Digital Strategy: Experienced in funnel building, brand messaging, copywriting, and performance-focused digital strategy — especially when aligning tech solutions with human psychology.
• Google IT Support Certified: My certification covers key domains like networking, systems administration, security, and troubleshooting — enabling me to bridge user needs and IT solutions efficiently.
• E-commerce & WordPress: Built and managed multiple WordPress-based websMore...
Alexandra Tolsma
Change Manager@Straightforward Consultancy
Verified
As Alexandra Tolsma, Change Manager at Straightforward Consultancy, I have successfully implemented strategic change initiatives, improving business processes and efficiency. I have also excelled in managing and mitigating risks associated with change, ensuring smooth transitions. My strong leadership and communication skills have enabled me to effectively guide teams through periods of change, resulting in improved performance and productivity. I have also been instrumental in fostering a culture of adaptability and resilience within the organization.More...