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Work Background
Hay House, Inc.Co-Author, w/ Kashif Khan: The DNA Way
Dec. 2021 - Oct. 2023New York City
Brick Tower PressCo-Author, w/ Harry Abrams: Let’s Do Launch
Jan. 2020 - Oct. 2023New York City, Los Angeles
Consultants CollectiveCommunications Consultant
Aug. 2019 - Oct. 2023Palo Alto, CAI’m a communications consultant for Consultants Collective, a network of experienced senior executives, boutique agencies and consulting firms that work together to help organizations innovate, transform and improve. Our purpose is to help our clients successfully shape the future with a focus not only on the bottom line, but also on mission, purpose and values.
Americart 2019Film Producer
Oct. 2018 - Oct. 2023New York, New York, United StatesWith director EFDLT Studio, and executive producer Pierre Gervois, produced Americart 2019, a documentary film about Art in America's Heartland, filmed on location in ten cities and counties across the country. Americart 2019 is proudly presented by Whistle Pig Rye Whiskey and has been produced in association with the US Cultural & Heritage Marketing Council.
PepsiCoPresident of Rise
Aug. 2018 - Aug. 2019PurchaseRise is an employee group which creates and sustains meaningful relationships between PepsiCo and Native American tribes and communities. As part of its mission, Rise raises awareness of Native American issues and culture, and fosters local engagement with local Native American tribes. Rise also identifies the social, economic and educational challenges Native American youth face, to determine the areas where PepsiCo can make a difference.
The Creative Management AgencyWriter, Producer, Voice Actor, Speaker, Consultant, Investor
Aug. 2010Beverly HillsI'm represented by Alan Morell, agent and CEO of THE CREATIVE MANAGEMENT AGENCY for literary, broadcast, licensing, consulting, speaking, voice acting, and theatrical work including my plays for Broadway.
PepsiCoSenior Director, Communications
Aug. 2010 - Aug. 2019New YorkI led executive and internal communications for North America Beverages, which has 55,000 employees and generates $22 billion in annual revenue. Also served as a member of PepsiCo’s Global Internal Communications Council, and the North America Diversity Advisory Board. Proudest achievement: Working with my CEO and his leadership team, I created a multi-year, multi-platform, $100+ million “Ignited” campaign to invest in 40,000 front-line people, and help turn around a lagging business.
KodakDirector & VP, Communications & Public Affairs
Sep. 2006 - May. 2009Rochester, NYAs head of executive communications, and a founding member of the PR Steering Committee and Announcement Council, I created “Soul and Science,” a multi-platform communications strategy, to tell the story of Kodak’s reinvention for the digital age. This included a booklet, an influencer program, blogs, videos, op-eds in USA Today and the Wall Street Journal, and speeches for many of the world’s top business stages. Proudest achievement: Working with Antonio Perez, Chairman and CEO, I helped turn one of Kodak’s most vocal and influential critics into an advocate for our digital transformation.
Ketchum Public Relations/Stromberg ConsultingVice President
Jun. 2005 - Jun. 2006United StatesI created a storytelling specialty called Ketchum StoryWorks which helped clients use speeches, videos, op-eds, articles, books, letters, blog posts, and events to achieve business objectives. At Stromberg Consulting, I helped clients use communications to manage and affect change.
Proudest achievement: Working with Spencer Wells, National Geographic Explorer-In-Residence, I wrote an op-ed to change perceptions of the Human Genome Project.
The History FactoryVP of Strategy
Jan. 2003 - Mar. 2004United StatesThrough consulting, as well as writing and producing books, documentaries, exhibits, newspapers, museums, web sites, speeches and master plans, I helped clients understand how to use their heritage to achieve business objectives.
Proudest achievement: Working with Boston Scientific, I created “Tell Me A Story, Show Me What We’re Made Of,” a multi-platform program to celebrate the firm’s 25th anniversary.
IBMDirector of Communications
Apr. 1996 - Apr. 2001United StatesI was part of the leadership team that used good writing, strategic thinking, targeted media relations, innovative internal and executive communications, ground-breaking intranet initiatives, crisis communications, and culture change to engineer one of the largest and most dramatic turnarounds in the history of business.
Proudest achievement: Working with Linda Sanford, head of IBM Global Industries, I created a strategic brainstorming event that changed the way IBM sold to its customers.
Thorn MediaCEO, Book Author, Writer, Communications Advisor, Voice Actor
Jan. 1990Between stints as a communications executive for IBM, Ketchum, Kodak, and PepsiCo, I’ve been a consultant writing and producing speeches, books, op-eds, articles, videos, blog posts, letters, websites, and events for CEO clients and other senior executives. I also do voiceovers, have ghostwritten several books, and write plays — more than 20 professional productions so far. Proudest achievement: Working with the executive director of Victim Services, a former agency within the City of New York, I wrote a speech about domestic violence that got covered in the NY Times, and helped generate a two-fold increase in funding for provide housing for battered women.
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