Jorge Corral

Creative Director & Founder @Hemisferio Derecho

💸 MarketingProducerBusiness Owner🎥 EntertainmentCopywriter✨ Business OwnerBrand Marketing ManagerCommunications Manager

Jorge Corral, co-founder and Creative Director at Hemisferio Derecho, challenges clients with a bold statement: "We don't give the reason to our clients... never! Sorry!" You may ask why? And we can assure you: because our clients already have it! Instead, we tap into the power of emotion, guided by the profound insights of neuroscientists like Antonio Damasio, who famously stated, "We are not thinking machines that feel, we are feeling machines that think," and Donald Calne, who observed, "The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions." Under Jorge's creative vision, our approach delves deep into consumer psychology, uncovering the insights or emotional triggers that ignite action. By crafting campaigns that resonate on a visceral level, we bypass mere conclusions and inspire genuine engagement with your brand. At Hemisferio Derecho, we transform information into experiences that move consumers. Besides that role, Jorge is Executive Producer at Film Nation a film production company with partners and offices in Los Angeles, Mexico city and Monterrey Mexico

Feedback from Jorge’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Chiaroscuro mediaVFX Coordinator

Jun. 2021Los Angeles, California, United StatesCoordination of vfx and animation teams in mexico, Canada and USA, in charge of budget and creative proposals, time tables, project coordination execution until successful delivery.

FILM NATION, S.A. de C.V.Executive Producer

Jan. 2010Mexico City, Mexico

Hemisferio DerechoCreative Neuron

Feb. 2012Mexico CityOur creative agency with our own philosophy, focused to long term brand's building. Give us a call and we will gladly explain why "Al cliente nunca le daremos la razón".

Breaking ParadigmsDirector/ Owner

Aug. 2002 - Jun. 2010Monterrey and Mexico city.Advertising strategic, creative and production consulting services for Consummer oriented companies, Advertising agencies and Production companies. - Communication strategy development. - Creative strategy development. - Creativity: creative campaign conceptualization: creative rational, concept, slogan, storyboards, key visuals. - Copywriting: corporate videos, TV commercials storylines, radio scripts. CLIENTS: Advertising agencies: -INTERFASE: Conceptualized, wrote and produced Marketing results and motivational videos for Home Depot national marketing annual meetings. - DBP: Inhouse Executive Producer for brands as Maytag, Supercolchones, Real State clients. - OGILVY MEXICO: Implant Account direction of the top 10 client, Tecnológico de Monterrey responsible to consolidate the account and follow up of institutional and tactical ad campaigns for its brands: Tec de Monterrey, Tec Milenio, Hospital San Jose, EGADE business school, Specific Careers. Production companies: - PUBLI- K: Hired to retain the #1 client: Soriana, second largest retailer in Mexico, in 2 tasks: 1.-Creative development of creativity for Institutional and Tactic advertising campaigns, 2.- Executive Producer responsible to hire and conform the Production team Staff: Director, Director of Photography, Art director, etc. Consummer oriented companies/ brands: GONHER: Developed communication and creative strategy, Advertising campaigns and Executive Production for products as: Car Batteries: Gonher Advanced Plate System, Filters, Corporate Video, Pro-1 auto parts. SORIANA: Creative Direction for Institutional and Tactic advertising campaigns: concept development, production supervision.

Creatividad EfectivaAssociate Director

Sep. 2007 - Jun. 2008Associate Director, in charge of the TV, Film and Radio Production of the agency and new business development.

Simposium Raíces creativasGuest Speaker

Jan. 2008 - Dec. 2008Culiacán Area, MexicoSpeaker of Conference: "Creativtity against marriage" focused in the learnings of a more than 10 years career in the creative area of advertising agencies. One of the main ones: "Do not get married with your ideas" if you want to have a successfull, objetive, believable career.

SorianaGerente/ Director Creativo

Feb. 2006 - Aug. 2007I started in Soriana, helping a good friend owner of a production company, to keep it as a client. Proposed the production team, and the creative strategy for the world cup campaign. We kept for the company the client, and kept producing and creating its national ad campaigns for all the year. In 2007 I was offered to occupy the Creative Manager Position inside the company, to be in charge of the in-house ad agency with more than 20 people.

APA (Agencias de Publicidad Asociadas)Socio fundador

Jan. 2002 - Dec. 2004Monterrey Area, MexicoI was part of the founders group. Participated in defining the goals, mission, vision and general foundations of the association.

Cervecería CuauhtemocAdvertising Production Manager

Jan. 2000 - Dec. 2002Monterrey Area, MexicoResponsible of advertising process of CCM brands: Tecate, Tecate Light, Bohemia, from brief development to air launching, with the help of ad agency, media and research departments.

Creatividad EfectivaDirector Asociado

Jan. 1997 - Dec. 2000Responsible to "conquer" new business and in the development of advertising campaigns for "conquered" clients: LTH (car batteries), Manchester (shirts), CCM (Carta Blanca Beer, MLB sponsorships, Baseball sponsored teams), regional ad campaigns.

CCMTecate Light Brand Manager

Jan. 1996 - Dec. 1997Responsible of advertising for the launching of the brand, with the support of ad agency: McCann Erickson.

Cerveceria Cuauhtemoc MoctezumaEjecutivo de Publicidad

Jan. 1991 - Dec. 1997Responsible of advertising process of CCM brands: Tecate, Tecate Light, Bohemia, from brief development to air launching, with the help of ad agency, media and research departments.

Leo BurnettCreative Director

Jun. 1989 - Apr. 1991Creative Director for brands as Marlboro, Benson & Hedges, Nissan Dealers, Uniroyal Tires, Tecate Beer, etc.

Leo BurnettAssociate Creative Director

Jan. 1989 - Apr. 1989I was part of a creative team which handled brands as Pepsi, Procter & Gamble, CCM, Marlboro, Nissan, etc.

D'ARCY MASIUS BENTON & BOWLES (TRUSTEES) LIMITEDAssociate Creative Director

Jun. 1987 - May. 1988Mexico City, MexicoIn charge of Creative direction for the advertising of the following brands: IBM, Secretaría de Turismo, Gamesa, Cigarros La Moderna, entre otras

DDB NeedhamSr. Copywriter

Jan. 1985 - Dec. 1987Idea development and copywriting for: Banoro (bank) Max Factor (make up), Mobil (automitive oil), VW: Sedan (beetle), Atlantic, Golf, finincing, among , Peñafiel (soft drinks)

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

📝

Get Recommended to New Customers

👋

Connect with Like-Minded People

💸

Raise Capital

🚀