Jorge Corral, co-founder and Creative Director at Hemisferio Derecho, challenges clients with a bold statement: "We don't give the reason to our clients... never! Sorry!" You may ask why? And we can assure you: because our clients already have it! Instead, we tap into the power of emotion, guided by the profound insights of neuroscientists like Antonio Damasio, who famously stated, "We are not thinking machines that feel, we are feeling machines that think," and Donald Calne, who observed, "The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions."
Under Jorge's creative vision, our approach delves deep into consumer psychology, uncovering the insights or emotional triggers that ignite action. By crafting campaigns that resonate on a visceral level, we bypass mere conclusions and inspire genuine engagement with your brand. At Hemisferio Derecho, we transform information into experiences that move consumers.
Besides that role, Jorge is Executive Producer at Film Nation a film production company with partners and offices in Los Angeles, Mexico city and Monterrey MexicoMore...