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Work Background
Horizon MediaDirector of Social Strategy and Buying, Lionsgate/Roadside Attractions
Dec. 2022 - Jun. 2024o Transitioned to Horizon at the request of Lionsgate to lead strategic planning and campaign management for top film and TV studios.
o Orchestrated the hiring of top-tier talent, managed a team of 7, and oversaw client and internal/external partner relationships, enhancing team strength.
o Delivered strategic paid social media plans, inclusive of influencer tactics, and campaign execution while directing data analysis to optimize social media strategies.
o Conducted strategic brainstorming for creative content with creative teams, enhancing campaign efficiency and conversions
o Developed automated reporting dashboards to optimize team efficiency and deliver strategy-refining insights.
CitizenNet, A Condé Nast CompanyDirector of Channel Strategy, Lionsgate
Mar. 2019 - Nov. 2022Portland, Oregon, United Stateso Directed the paid social team in planning and executing high-performing campaigns for film, TV, and publisher accounts, substantially increasing brand awareness and conversions.
o Enhanced campaign performance with strategic testing opportunities and first-to-market creative tactics.
o Ensured client satisfaction by delivering strategic insights and creative recommendations for creative teams
o Developed an automated reporting dashboard that increased campaign performance and increased film release results.
o Conducted data analysis to support informed decision-making and optimize campaign performance for maximum effectiveness.
Kendo Brands, Inc.Sr. Social Media Marketing Manager, BITE Beauty
Aug. 2018 - Jan. 2019San Francisco, Californiao Revamped BITE’s social strategy, spearheading brand strategy initiatives that resulted in a 150% increase in social media engagement.
o Orchestrated and managed content shoots, cultivating influencer partnerships that expanded brand reach and boosted engagement by 200%. o Crafted compelling social media copy, significantly enhancing audience engagement and interaction rates.
o Successfully named and launched 3 market-leading products, strengthening brand identity and marketability.
o Established and delivered comprehensive reports on social media campaigns, providing high-impact insights on creative performance.
o Led strategic brainstorming sessions for innovative paid and organic creative content.
o Ideated and executed paid and organic strategies for influencer campaigns, significantly boosting brand engagement.
WavemakerSocial Media and Search Manager, Paramount Pictures
Apr. 2017 - Aug. 2018o Delivered Paid Social Media strategies for studio clients, increasing campaign effectiveness by 150%.
o Developed first-to-market ideas with vendors, leading to successful campaigns.
o Created advanced reporting dashboards and provided performance-enhancing analysis..
o Led strategic brainstorming sessions for high-impact paid and organic creative content.
o Trained and supervised Associates, improving team performance.
o Conducted training for new employees, enhancing onboarding experience.
o Ideated and executed paid and organic strategies for influencer campaigns, enhancing client satisfaction and engagement.
o Managed paid social and search campaigns for TV and film projects, ensuring synchronized messaging across channels.
IPG MediabrandsPaid Social Manager - Sony Pictures
Nov. 2016 - Apr. 2017Greater Los Angeles Areao Recruited to develop and implement a standout paid social marketing strategy that successfully secured the Sony account.
o Created an engagement metric now adopted internationally, setting a new standard in measurement
o Masterminded the onboarding of top-tier candidates, enhancing the skill set and productivity of the team under my leadership.
o Directed high-stakes campaign strategies and fostered pivotal client relationships, consistently delivering above expectations.
o Generated detailed performance reports offering actionable insights that drove strategic decision-making and improved campaign effectiveness.
o Developed sophisticated reporting dashboards that streamlined data analysis and enhanced operational efficiencies.
o Partnered with creative teams in dynamic strategic brainstorming sessions that catalyzed innovative creative content, boosting the impact of paid media.
Resolution MediaSr. Strategist - Warner Brothers
Mar. 2016 - Nov. 2016Burbanko Managed and optimized paid search and social campaigns for high-profile clients in e-commerce, film, and TV. o Mentored coordinators and strategists, fostering a high-performance culture.
o Developed data-driven social media strategies, improving campaign outcomes. o Compiled and presented comprehensive performance data.
o Created advanced reporting dashboards and provided critical insights.
o Led brainstorming sessions for innovative creative content.
o Ideated and executed paid and organic strategies for influencer campaigns, driving client success and satisfaction.
o Integrated paid social and search campaigns for TV and film projects to enhance overall marketing performance.
MediaComSocial Media Planner - Tempur Pedic, Pokemon, EuropaCorp/Relativity
Jun. 2015 - Mar. 2016Santa Monica, CAo Managed and optimized paid search and social campaigns for high-profile clients in e-commerce, film, and TV. o Mentored coordinators and strategists, fostering a high-performance culture.
o Developed data-driven social media strategies, improving campaign outcomes. o Compiled and presented comprehensive performance data.
o Created advanced reporting dashboards and provided critical insights.
o Led brainstorming sessions for innovative creative content.
o Ideated and executed paid and organic strategies for influencer campaigns, driving client success and satisfaction.
o Integrated paid social and search campaigns for TV and film projects to enhance overall marketing performance.
FreelanceSocial Media Manager
Jan. 2010o Developed and executed high-impact paid and organic social media campaigns across various industries, enhancing brand visibility, engagement, and conversions.
o Conceived and implemented strategies for influencer campaigns, driving significant boosts in brand engagement and performance.
o Produced comprehensive reports using advanced dashboards, offering strategic recommendations to optimize social media tactics while conducting data analysis to drive strategic decisions and campaign performance.
o Led strategic brainstorming sessions for creative content, aligning with brand objectives to ensure client satisfaction.
o Crafted compelling copy for social media campaigns, improving engagement and conversion rates.
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