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Work Background
MDF InstrumentsDigital Marketing Specialist
Sep. 2021Remote• Events/ marketing promotion strategy creations -Shopify /Amazon platforms
• Website maintenance including PDP edit/improvement, SEO improvement, plug-in app refinement
• Providing monthly E-commerce sales report / inventory report/forecast report
• Ads campaign planning- Amazon Campaign, FB ads, google ads. Budget planning, ACOS control
• Amazon Store backend maintenance - including PDP display, store front graphic editing, skus
• inventory price management, orders/ CS management.
• Social media management/Posting content /Advertising/ Training
The Expat Fairs Pte. LtdWeb Event Manager
Jun. 2016 - Apr. 2020Singapore• Content write-up, graphic/ video arrangement of social media content
• Cross-channel social media strategy development, including content direction, drive periods and campaign opportunities, budget allocation, influencer activations, emerging trends, and new product
• Creation of social media content calendars that align with overall marketing objectives.
• Maintain brand story across all Social Media platforms.
• Keywords survey comparisons with digital platforms(Wordstream).
• Manage customer interactions on Social Media platforms.
• Zoho CRM customer email marketing.
Sino Materiales Inc.Senior Manager
Sep. 2009 - Mar. 2016PhilippinesPrivately owned company active in exploring, mining, marketing and transport of minerals. Philippine production sites in Mindanao, and Cebu with up to 100 employees. • In charge of efficient key stakeholder communication and the Phillippines site overall budget management • Manage governmental required permits(e.g. local business license registration, BIR/ custom registration);
• Supervise accounting department monthly shipment budgets and manufacturing site expenditures.
• Dormitory buid-up vendors build-up, materials price research/ cost down comparisons
• Arrange product shipment , organising PO delivery deadlines, coordinating with logistic team and engineers for production schedules;
• Key communication channels with chinese steel firms.
ASUSAccount Manager
Aug. 2006 - Sep. 2009Taipei City, Taiwan• Perform market research; determine the right feature set for clients, each product's potential marketability, and expected payback
• Develop business specification documents. Align with external designers and in-house technical staff to develop new products or product enhancements;
• Liaise and co-ordinate with internal parties to build up and implement systematic service workflow;
Support Management on BOM cost structure and propose pricing strategies;
Work with HQs team in developing product roadmap;
Coordinate logistic team for shipment and PO placement monitoring.
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