Wen Kuo - Digital Marketing specialist, MDF Instruments

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Work Background

MDF InstrumentsDigital Marketing Specialist

Sep. 2021Remote• Events/ marketing promotion strategy creations -Shopify /Amazon platforms • Website maintenance including PDP edit/improvement, SEO improvement, plug-in app refinement • Providing monthly E-commerce sales report / inventory report/forecast report • Ads campaign planning- Amazon Campaign, FB ads, google ads. Budget planning, ACOS control • Amazon Store backend maintenance - including PDP display, store front graphic editing, skus • inventory price management, orders/ CS management. • Social media management/Posting content /Advertising/ Training

The Expat Fairs Pte. LtdWeb Event Manager

Jun. 2016 - Apr. 2020Singapore• Content write-up, graphic/ video arrangement of social media content • Cross-channel social media strategy development, including content direction, drive periods and campaign opportunities, budget allocation, influencer activations, emerging trends, and new product • Creation of social media content calendars that align with overall marketing objectives. • Maintain brand story across all Social Media platforms. • Keywords survey comparisons with digital platforms(Wordstream). • Manage customer interactions on Social Media platforms. • Zoho CRM customer email marketing.

Sino Materiales Inc.Senior Manager

Sep. 2009 - Mar. 2016PhilippinesPrivately owned company active in exploring, mining, marketing and transport of minerals. Philippine production sites in Mindanao, and Cebu with up to 100 employees. • In charge of efficient key stakeholder communication and the Phillippines site overall budget management • Manage governmental required permits(e.g. local business license registration, BIR/ custom registration); • Supervise accounting department monthly shipment budgets and manufacturing site expenditures. • Dormitory buid-up vendors build-up, materials price research/ cost down comparisons • Arrange product shipment , organising PO delivery deadlines, coordinating with logistic team and engineers for production schedules; • Key communication channels with chinese steel firms.

ASUSAccount Manager

Aug. 2006 - Sep. 2009Taipei City, Taiwan• Perform market research; determine the right feature set for clients, each product's potential marketability, and expected payback • Develop business specification documents. Align with external designers and in-house technical staff to develop new products or product enhancements; • Liaise and co-ordinate with internal parties to build up and implement systematic service workflow;  Support Management on BOM cost structure and propose pricing strategies;  Work with HQs team in developing product roadmap;  Coordinate logistic team for shipment and PO placement monitoring.