ETSDirector, Creative Services and Digital Strategy
Feb. 2023 - Jan. 2024Princeton, New Jersey, United StatesI am an award-winning copywriter and creative director with a depth and breadth of experience. From websites, digital ads, social media, and email campaigns to traditional print collateral, I specialize in writing lively, persuasive content that motivates customers and drives results. As Director of Creative Services and Digital Strategy, I manage a large group of writers, proofreaders, designers, and traffic managers, and use my thorough knowledge of creative production and web operations in leading the team to produce a large volume of quality work under aggressive deadlines. As a leader, I am required to make timely decisions and skillfully negotiate with clients by being direct, yet diplomatic.