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Network Power<100 people
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🔥100%
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💸100%
Marketing
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United States
Work Background
the human i™Writer & Owner
Jan. 2024Newtown, Pennsylvania, United Statesthe human i™ provides content strategy and editorial services imbued with that critical human touch, the key ingredient to motivating and engaging your customers. • Concept ideation based on insight.
• Copywriting that inspires.
• Copyediting that sharpens your content.
• Proofreading to correct costly, brand-damaging mistakes
ETSDirector, Creative Services and Digital Strategy
Feb. 2023 - Jan. 2024Princeton, New Jersey, United StatesI am an award-winning copywriter and creative director with a depth and breadth of experience. From websites, digital ads, social media, and email campaigns to traditional print collateral, I specialize in writing lively, persuasive content that motivates customers and drives results. As Director of Creative Services and Digital Strategy, I manage a large group of writers, proofreaders, designers, and traffic managers, and use my thorough knowledge of creative production and web operations in leading the team to produce a large volume of quality work under aggressive deadlines. As a leader, I am required to make timely decisions and skillfully negotiate with clients by being direct, yet diplomatic.
Educational Testing ServiceManager of Editorial Services
ETSDirector, Creative Strategy
Oct. 2019 - Oct. 2023
Educational Testing Service (ETS)Senior Manager Creative Services
Jan. 2017 - Oct. 2023New Jersey
ETS (Educational Testing Service)Manager of Editorial Services
Jan. 2007 - Oct. 2023
Bristol-Myers SquibbSenior Copywriter
Jan. 2004 - Dec. 2006
Elsevier ScienceAdvertising Copy Director
Jan. 1999 - Dec. 2005
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