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Work Background
AliExpress РоссияProduct Analyst
Dec. 2022Ташкент, Ташкент, УзбекистанSearch & Recommendations:
- Led the creation of daily and real-time reports, from raw logs data to visualization
- Designed, managed, and analyzed A/B test experiments.
- Collaborated closely with business teams including product managers and stakeholders.
- Investigated data anomalies
- Identified growth opportunities through analyzing referral and promotional mechanics.
Supporting Marketing (User Growth Analytics Unit):
Led the creation of daily and real-time reports, from raw logs data to visualization.
- Analyzed the effectiveness of campaigns.
- Conducted A/B tests (churn, affiliate, RFM tuning).
- Prepared research and forecasts (Organic Growth Prediction).
- Designed methodologies, such as GMV Attribute Weight Logic
Key Achievements:
- Enhanced customer segmentation processes.
- Elevated Churn response rate by 40% vs control, through churn segmentation.
- Boosted the conversion rate of product card openings by 7%.
- Increased app collection section conversion and GMV by 8% and 200%, respectively.
OZON.ruBusiness Data Analyst
Dec. 2021 - Dec. 2022Москва, Москва, РоссияOZON.ru | Moscow, Russia | December 2021 – December 2022
- Developed reports, including CPA, LTV prediction, and various funnels..
- Conducted A/B tests
- Optimized retention rates by applying custom priority-channel-logic
GlowByte ConsultingMarketing Analyst
Oct. 2019 - Sep. 2020Москва, РоссияWorked with top Russian companies on 3 client projects:
Utkonos (online retailer), X5 Retail Group (Retail), 36.6 (Pharma), - Designed logic for assessing the effectiveness of marketing campaigns using clients data.
- Implemented various user segmentations.
- Provided routine customer support, forming test and control groups for campaigns
- Calculated marketing campaign effectiveness.
Key Achievements:
- Increased response rate by 5% for online retailer through custom user segmentation
- leading to positive EBITDA outcomes.
ЭвоторResearch Analyst
Feb. 2019 - Aug. 2019Москва, Россия- Managed a business unit focused on selling anonymized FMCG data to small manufacturers
- Developed product management strategies, roadmaps, and budget plans
- Conducted research published by top-tier Russian media outlets, garnering significant media outreach Key Achievements:
Signed initial contracts with several companies and designed mass-use report types.
Burger King CorporationFinancial Analyst
Aug. 2018 - Feb. 2019Москва, Россия- Prepared financial reports for top management, including cost, revenue, and labor cost analyses.
- Automated routine reports using Python, improving efficiency and accuracy.
X5 Retail GroupData Analyst / Brand Specialist
Jun. 2017 - Jul. 2018Москва, Москва, Россия- Conducted research influencing decisions on private label goods.
- Automated data reports and enhanced data accessibility for brand managers.
- Coordinated the preparation of private label spreads for weekly promo catalogs.
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