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Work Background
Fluz Sales & Leadership Manager
Jun. 2022New York, United States• Orchestrated automated drip campaigns to drive user purchases and account upgrades, achieving a remarkable 35% engagement rate. • Spearheaded the development of staff training modules and user-friendly tutorial videos, establishing streamlined onboarding processes for new employees and annual training sessions compliant with bank and industry security standards. • Directed the entire lifecycle of merchandise line creation and launch, ensuring seamless design-to-fulfillment management for bi-annual releases utilized by clients, employees, and app users.
Young Living Essential OilsProduct & Campaigns
May. 2019 - May. 2022Philippines• Orchestrated product forecasting and strategic planning for market entry, optimizing launch timelines, promotions, and pricing strategies. • Developed a process integrating inventory management, market analysis, and trend forecasting, achieving a healthy three-month inventory supply. • Directed monthly and seasonal campaigns along with new product launches, resulting in the successful introduction of over 30 products and lines and achieving over 100% sales growth during the Covid period. • Managed comprehensive offline and online PR, events, and marketing initiatives. Executed 100+ online and 20 on-site events, including a highly successful online event with 12,000+ tickets sold. • Collaborated with global counterparts to adapt and localize campaigns while preserving brand integrity and standards.
Suyen CorporationAsst. Merchandising Manager
May. 2018 - Mar. 2019• Directed OTB management and seasonal buying for Pedro categories, driving successful quarterly collection launches and maintaining healthy margins. • Managed principal communication and coordination, ensuring brand localization while upholding global standards. • Orchestrated additional channel distributions and new store launches, resulting in the successful opening of 2 key locations. • Strategically planned product and season campaigns for each category. • Oversaw all marketing and PR activities for Charles & Keith and Pedro, including media buying, digital marketing, and event execution.
Branded Lifestyle, Inc.Category Merchandising Manager
Mar. 2014 - Nov. 2014Makati CityResponsible for strategic product planning, buying, and overall category target achievement of Ray-Ban frames
Branded Lifestyle, Inc.Brand Marketing Manager
Oct. 2012 - May. 2018Philippines• Strategized product and marketing initiatives from NPI to campaign management, achieving a 45% year-on-year growth average. • Oversees principal communication to synchronize local campaigns with global standards and brand targets. • Manages OTB for SKUs and assortments, optimizing seasonal buying and promotional distribution. Introduced a product planogram to maintain healthy inventory across 200+ stores, reducing churn rate. • Directs all marketing and PR activities, including budgeting and content creation for digital and traditional channels. Collaborates with agencies to align events and social media with seasonal launches. • Ensures consistent visual merchandising across channels, localizing global campaigns while upholding brand standards. Developed a Visual Merchandising guide for 200+ stores to enhance product display alignment with the created planogram.
Branded Lifestyle, Inc.Asst. Trade Marketing Manager
Oct. 2012 - Mar. 2014Responsible for creation and execution of visual merchandising guidelines for all eyewear brands of the company
Prestige brands Philippines, Inc.Brand Executive
Aug. 2011 - Aug. 2012PhilippinesAt Prestige Brands Philippines Inc., I served as a Brand Executive for prestigious labels including Carolina Herrera, Valentino, and Paco Rabanne. My responsibilities encompassed the creation of comprehensive media plans for all three brands and the development of visual merchandising guidelines across trade channels. I played a key role in providing in-depth brand product knowledge to internal departments and front-liners, ensuring brand coherence and excellence in customer service. Additionally, I coordinated principal communication efforts, maintaining strong relationships with stakeholders. My tenure was marked by a commitment to promoting brand excellence and achieving strategic objectives.
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