Self EmployedFractional Head of Growth / Paid Search & Social Consultant
Jun. 2010• White-labeled digital marketing services, including paid search and paid social, for agencies, small and large
• Facilitate effective usage of web analytics tools such as Adobe Site Catalyst, Adobe Discover, & Google Analytics
• Set up goals, events, custom reports, and segments to effectively capture important marketing & sales data
• Create customized deep dive analytics reports with KPIs specifically catered to clients’ business needs
• Recommend landing page testing & changes in site layout to improvement overall marketing performance
• Independently manage paid search and paid social marketing campaigns for companies in the pharmaceutical, publisher, health care, assisted living, health & fitness, fashion, & retail industries
• Responsible for keyword list & ad copy creation, budget management, campaign optimization, & reporting
• Leader of client-facing calls & meetings to discuss SEO, PPC, & analytics performance/optimization
• Responsible for acquiring new customers as well as providing pricing options & proposals for prospects
- Clients and agencies serviced include WPP, GroupM, Catalyst, Omnicom, Resolution Media, Dentsu, Business Online, Powerphyl Media Solutions