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Network Power<100 people
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Marketing
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Business Owner
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Consulting
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South Africa
Work Background
PowerPhyl Media Solutions LLCDirector of Paid Search
Apr. 2023- oversee and manage all paid search and Google shopping activities across toy and gaming accounts
- created new automated reporting platform for all clients leveraging Looker Data Studio (Google Data Studio)
- managed paid search campaigns for Jazwares, known as the "fastest toy growing toy company in the world" as of 2023, for many of their brands including Squishmallows, Pokemon, Star Wars, Marvel Costumes, CocoMelon, DevSeries (Roblox toys), Cabbage Patch Kids, Wham-O Pets and more. - streamlined paid search management processes to reduce inefficiencies while boosting campaign performance
- Managed paid search campaigns for large gaming accounts for Capcom, Plaion, Tripwire and more.
- Promoted popular video game release from open beta phase to pre-order to release phases leveraging Google Search and Display Network
- Notable gaming accounts managed include Dead Island 2, Exoprimal, Resident Evil, Dragon's Dogma 2, Street Fighter
- Promoted products to websites like Target.com, Walmart.com and Amazon.com
- Created and leverage Amazon attribution links for tracking revenue on Amazon
IntuitAssociate Paid Search Director
Mar. 2021 - Jul. 2022➢ Worked remotely as part of a national team to oversee growth & management of paid search marketing program for US QuickBooks business unit with ~$80 million annual media budget
➢ Involved with refining messaging strategy for all QuickBooks business units, including QuickBooks Time, QuickBooks Midmarket, QuickBooks Advanced, QuickBooks Enterprise, QuickBooks Live, QuickBooks Payroll, & QuickBooks Payments
➢ Helped build custom keyword and SERP (Search Engine Results Page) AI-powered intelligence platform with data analytics and software development teams
➢ Developed custom monitoring and reporting system for managing trademark infringement on search engines
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➢ Participated in agency-facing calls & meetings to discuss campaign & analytics performance/optimization
➢ Worked to develop a pipeline of
The Blue Ocean Life CompanyFounder
Jan. 2016Greater Boston Area
Surefire Creative StudiosExecutive Partner
Nov. 2014 - Mar. 2016Greater Boston AreaIntegrating unique and cinema-quality video content with online branding and storytelling.
Creative Portfolio: http://vimeo.com/surefire
BusinessOnlinePaid Search Consultant
Nov. 2013 - Jul. 2014Boston / San DiegoB2B Paid Search Management
Digital Blue CreativeFounder & Creative Director
Aug. 2013 - Nov. 2020Greater Boston Area• We will help you break free from self-limiting competitive boundaries and guide you to create compelling brand narratives that challenge the status quo. • Our unique strategic approach defies conventional logic, opening up uncontested online market space and leaving your "competition" sinking in a bloody battle for attention.
• We preach "creation" over "competition."
• Our services include search engine marketing, paid and organic social management, creative video production, and analytics consulting.
The Boston GlobeWeb Analytics & Usability Consultant
Jan. 2012 - Jan. 2013Greater Boston AreaWorked with the Boston.com & Boston Globe teams to optimize performance of their web properties for subscription and advertising-based revenue models. Conversion funnel analyses across desktop/laptop, tablet & mobile devices are crucial to identifying opportunities to improve conversion rates and user experiences.
Self EmployedFractional Head of Growth / Paid Search & Social Consultant
Jun. 2010• White-labeled digital marketing services, including paid search and paid social, for agencies, small and large
• Facilitate effective usage of web analytics tools such as Adobe Site Catalyst, Adobe Discover, & Google Analytics
• Set up goals, events, custom reports, and segments to effectively capture important marketing & sales data
• Create customized deep dive analytics reports with KPIs specifically catered to clients’ business needs
• Recommend landing page testing & changes in site layout to improvement overall marketing performance
• Independently manage paid search and paid social marketing campaigns for companies in the pharmaceutical, publisher, health care, assisted living, health & fitness, fashion, & retail industries
• Responsible for keyword list & ad copy creation, budget management, campaign optimization, & reporting
• Leader of client-facing calls & meetings to discuss SEO, PPC, & analytics performance/optimization
• Responsible for acquiring new customers as well as providing pricing options & proposals for prospects
- Clients and agencies serviced include WPP, GroupM, Catalyst, Omnicom, Resolution Media, Dentsu, Business Online, Powerphyl Media Solutions
Acronym MediaPaid Search & Media Manager
Jan. 2005 - Mar. 2010• One of the original five employees at this once-startup company
• Facilitated the complete integration of paid search & online media processes
• Guided the department’s overall strategy for defining & attaining client goals
• Train new employees globally in all department-specific procedures
• Active participant in most client-facing performance calls
• Serve as a global paid search & media vendor relationship manager
• Expert in website analysis with a wide range of tools
• Oversee the development and customization of client performance reports
• Utilize cross-departmental data from the SEO, Social Media, & Analytics teams in altering strategy
• Work with the product development team in creating technology that is designed for creating efficiencies
• Delegate tasks, monitor hours, write performance reviews, & manage team’s overall growth
• Involved in pitches for new business & creation of creative decks and proposals
• Spear-headed strategy for a global SAP campaign that was among the finalists for the 2008 ClickZ Marketing Excellence Award for Search Ad Management
• Years of experience with clients in many industries, including B2B technology, entertainment, publishing, healthcare, automotive, retail, e-commerce, higher education, hospitality, & non-profit
SpiderSplat Consulting, Inc.Account Specialist
Jan. 2004 - May. 2004• Developed & managed extensive PPC campaigns for a number of clients, including one of the nation’s largest online battery resellers, a growing baby products e-commerce site, & an electrical products warehouse
• Worked to maximize ROI & lower CPA for major clients through effective bid management strategies
Wollaston Golf ClubWebsite Manager / Designer / Content Manager
May. 2001 - Dec. 2005• Independently managed, publicized & enhanced website content & design from origin of the site; page views & site logins increased by more than 5-fold since I first took the position
• Measured & analyzed website statistics, including page impressions, search engine referrals, top-referring URLs through WebTrends interface
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