Ariane Tolentino

Product Manager II @AdMarketplace

💸 Marketing✔️ IT👍 Sales & BizDev🐦 DesignProduct Manager

Projects I’ve led: (1) A machine learning pricing optimization product which updates how much we charge our clients based on performance and that resulted in a 50% improvement in pricing operations. (2) An ad selection machine learning algorithm which is estimated to be 20% net revenue increase. (3) A Gen AI product that expands the company as a B2C player in the space. (4) A consumer facing product called shopping ads estimated to generate $50M. (5) A completely new platform that is the foundation of the company and supports all of the company’s ad serving.

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Work Background

adMarketplaceProduct Manager II

Jan. 2023 - Jun. 2024New York, New York, United States- Launched a Generative AI B2C shopping experience projected to generate over $50M in incremental revenue by developing a product vision and strategy, conducting competitive analysis and coordinating user focus groups - Improved pricing operations by 50% by leading the rollout of an ML-based pricing automation product - Developed an ML-based click prediction product estimated to increase net revenue by 20% for the company’s largest media by setting key success metrics with the engineering lead

adMarketplaceProduct Manager

Feb. 2022 - Jan. 2023New York, New York, United States- Spearheaded a new product strategy for Shopping Ads and grew 5 new Publisher partnerships by discussing requirements with the internal sales team and external partners and analyzing the market - Collaborated with 25+ people to design and build a new company-wide platform handling over $250M in company revenue by writing clear product requirement documents, prioritizing features and developing a launch plan

Building Intelligence Inc.Product Manager & Designer

Aug. 2021 - Feb. 2022New York, New York, United States- Initiated a Desk Scheduling product to increase sales with existing B2B customers by 25% revenue by designing wireframes and prototypes, driving user feedback and leading multiple iterations of the product - Drove a touch-free visitor and employee management check-in feature expanding the company’s enterprise portfolio by 10% by aligning on a solution with customer executives

Building Intelligence Inc.Partner Manager

Aug. 2019 - Aug. 2021New York, New York, United States- Accelerated the efficiency of engineering development time by an average of 50% by clearly articulating the required workflows of clients to engineering - Developed strong relationships with new Integrator partners, increasing partnership sales by 20% by standardizing company-wide client-facing decks and presenting to dozens of key decision makers

Peace CorpsEconomic Business Advisor

Jan. 2018 - Dec. 2019Timor-Leste- Trained 6 leaders of a local loan organization on marketing resulting in a 15% increase of business loan interest - Taught English to +40 locals in the community to enhance their skill set for potential job opportunities

TTI Floor Care North AmericaChannel Manager

Feb. 2018 - Sep. 2018Charlotte, North Carolina- Expanded market presence within a $200M+ portfolio by generating actionable insights on consumer shopping habits - Optimized the approval process for product promotions, increasing internal efficiency with 7 teams

TTI Floor Care North AmericaAssociate Channel Manager

Jul. 2017 - Feb. 2018Charlotte, North Carolina- Aligned go-to-market strategies for a $100M portfolio with cross-functional teams consisting of 20+ stakeholders - Achieved financial targets of selling more than $10M worth of excess and obsolete inventory by conducting strategic reviews of channel partners eligible to sell the products

TTI Floor Care North AmericaChannel Marketing Specialist

Jan. 2017 - Jul. 2017Charlotte, North Carolina- Performed ROI analysis on a $40M portfolio to determine strategic long-term channel partners - Awarded Best Marketing Presentation from a team of 10 that was presented to executives company-wide

TTI Floor Care North AmericaEvent Marketing Specialist

Feb. 2016 - Dec. 2016Southern California- Expanded brand exposure within 20+ retail stores, securing over $20M worth of additional shelf space by forging relationships with store managers - Increased 5-10% of retail sales within the territory by organizing in-store events and conducting product knowledge training with retail staff