Projects I’ve led:
(1) A machine learning pricing optimization product which updates how much we charge our clients based on performance and that resulted in a 50% improvement in pricing operations. (2) An ad selection machine learning algorithm which is estimated to be 20% net revenue increase.
(3) A Gen AI product that expands the company as a B2C player in the space.
(4) A consumer facing product called shopping ads estimated to generate $50M.
(5) A completely new platform that is the foundation of the company and supports all of the company’s ad serving.More...
Jill Woodle
Senior Marketing Manager Brand Strategy and Innovation@SiriusXM
Verified
Innovative Senior Marketing Manager Leader with 12+ years of experience driving strategic growth across technology, media, and automotive sectors. Expert in developing integrated marketing strategies that blend creative storytelling, with data-driven performance optimization. Proven track record of scaling partnerships, increasing brand engagement, retention, loyalty programs, and delivering measurable results through localized, cross-channel marketing approaches.More...