BadooMarketing Manager
Jan. 2017 - Mar. 2018London, United KingdomJoint Marketing Manager co-ordinating marketing activity in United Kingdom and US, reporting directly in to CEO and founder of Badoo. Achievements
Created dating and lifestyle content site/Facebook page ‘Srsly.’ to promote Badoo, generating four million page views, 8.6k Facebook fans, a CPC of $0.07 and over 35k app downloads in six months. Worked on Out Of Home campaigns in London to help increase unprompted awareness of Badoo by 2% in the UK.
Owned content partnerships with Vice, UNILAD and Metro to generate over three million views on Badoo content and generate 30,000 app downloads from a spend of $120k. Responsibilities Managed multiple media partners, including Time Inc, Metro, Vice and UNILAD, ensuring content was impactful and on-brand.
Led creative development for video content campaigns with UNILAD, VT, Gemma Collins.