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Work Background
MRP (Medical Resource Partners)Marketing Consultant
Jan. 2024 - Jun. 2024Helping mrp shape their marketing strategy and promote their brand. This included:
- A comprehensive marketing strategy
- A framework for the Marketing Executive role
- A content strategy and calendar
- Production of lead generation assets
- Setup of LinkedIn ad campaigns
- Website copywriting and refinement
- Email nurture flows
TalentfulHead Of Marketing
Oct. 2018 - Dec. 2023London, United KingdomTalentful pioneered a commission-free embedded recruitment model to better suit the evolving needs of the tech industry, by providing dedicated recruiters on a subscription basis. Since being founded in 2015, Talentful has placed on LinkedIn’s fastest growing startups and featured in the top half of Financial Times’ FT1000 list. Achievements
Led the rebrand process, working with agency partner Studio Koto to produce a standout brand in recruitment.
Owned the relaunch of the Talentful website in 2018 and worked closely with the Global Marketing Director to create additional content for a 2021 update to the site.
Led the launch of candidate platform ‘Insightful', driving 1500+ sign-ups in its first month.
Successfully launched the brand to market in the UK and Germany, followed by the US, enabling Talentful to triple in revenue and headcount between 2018 and 2021. Responsibilities
B2B lead generation marketing: writing and editing blogs and ebooks, running webinars.
Managing a Marketing Manager and Senior Producer to create high-quality branded content.
Temporary Creative Director for employer branding campaigns for clients: working with the Senior Producer and Head of Employer Brand to create content that resonates with candidates.
BadooBrand Lead (UK)
Mar. 2018 - Aug. 2018London, United KingdomBadoo is one of the world’s largest dating apps with hundreds of millions of active users. It is the sister company of Bumble, with the two sharing a London HQ. Achievements Led the UK brand activation strategy for 2018, identifying key opportunities across OOH, content and influencer marketing.
Working closely with the Brand Strategy team, drove digital efforts to help DAUs surpass 8 million users for the first time in 2018 - including managing Badoo’s first ever UK Pride campaign. Responsibilities
Managed a team of 4 brand managers and associates across digital and offline campaigns
BadooMarketing Manager
Jan. 2017 - Mar. 2018London, United KingdomJoint Marketing Manager co-ordinating marketing activity in United Kingdom and US, reporting directly in to CEO and founder of Badoo. Achievements
Created dating and lifestyle content site/Facebook page ‘Srsly.’ to promote Badoo, generating four million page views, 8.6k Facebook fans, a CPC of $0.07 and over 35k app downloads in six months. Worked on Out Of Home campaigns in London to help increase unprompted awareness of Badoo by 2% in the UK.
Owned content partnerships with Vice, UNILAD and Metro to generate over three million views on Badoo content and generate 30,000 app downloads from a spend of $120k. Responsibilities Managed multiple media partners, including Time Inc, Metro, Vice and UNILAD, ensuring content was impactful and on-brand.
Led creative development for video content campaigns with UNILAD, VT, Gemma Collins.
Grabble LtdGrowth Manager
Jun. 2016 - Jan. 2017London, United KingdomGrabble was an award winning, fast-growth fashion app. It provided users with an easy way to curate and 'grab' highstreet fashion items. It closed down in 2018. Responsibilities
Owned growth of the app's user base through creative performance marketing, reporting in to Head of Marketing. Created and pitched a marketing strategy to the CEO and CMO for a new project 'Mobula' white-labelling the app's tech.
Fever Labs Inc.Growth Manager
Sep. 2015 - May. 2016London, United KingdomFever is a tech unicorn in events curation and media. The Secret London / NYC / Barcelona etc is a media network which I helped launch, through the creation of the Secret London blog site. Responsiblities
Owned Fever's acquisition strategy, managing six figure budgets across Facebook, Twitter and Instagram, reporting in to CMO.
Maintained an average CPI of roughly €1 across London and New York.
Owned the creation of London & NY newsletters and push notifications.
Fever Labs Inc.Junior Growth Manager
Jun. 2015 - Aug. 2015London, United KingdomAchievements
Created the Secret London blog, initially a content marketing tool for Fever.
Led the content strategy, elevating Secret London from a side project to a main business focus, and the foundation for a global media network. Responsibilities
Developed a strong balance between creative and data-driven skillsets.
Owned creation, launch and analysis of performance marketing assets.
Managed budgets for London and New York performance marketing.
Candid MagazineContent Writer
Sep. 2014 - Jun. 2015London, United KingdomContribute reviews and features on restaurants, bars and products, roughly once or twice a week.
NHS EnglandReceptionist
Sep. 2014 - Apr. 2015The Medical Centre, Ruislip, 69 Queens WalkFlexible part-time work of roughly 20 hours a week at NHS GP surgery.
Roles include manning phones, booking appointments, greeting patients, admin and filing.
BookatableFreelance Blogger
May. 2014 - Jul. 2015London, United KingdomSEO-based restaurant reviews and features.
BookatableContent Editor Intern
Mar. 2014 - May. 2014Waterloo- Writing unique restaurant descriptions for a range of chain and independent restaurants.
- Writing blog content Skills required: SEO, commercial copywriting, creative writing, adaptability of tone of voice, proof-reading.
Jam @ EngineIntern
Nov. 2013 - Mar. 2014Clients:
Xbox, Next, Samsung Home Appliances, Renault, Capital One. Departments:
Blogger networking – Liaising with influencers, managing distribution of Xbox game codes, attending events, research.
Analysis – Sentiment analysis, content data analysis.
Community management – Copywriting, content calendar creation.
Planning – Research.
Baber Smith plcTemporary Content Manager
Sep. 2013 - Nov. 2013Copywriting, client liaison, research, image searching.
Baber Smith plcIntern
Jun. 2013 - Sep. 2013OvalCreative copywriting intern.
SodexoTeam Member
Jul. 2012 - Sep. 2012London, United KingdomBartender/waiter in Olympic and Paralympic family, IAAF and VIP lounges.
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