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Work Background
UpBrand MediaSenior Media Buyer
Aug. 2024Puerto Rico
MyZone AIMedia Buyer
Jul. 2023 - Jul. 2024CanadaSpearheaded advertising strategies across multiple platforms including Google Ads, Twitter Ads, Meta Ads, TikTok Ads, and Amazon Ads.
Managed monthly media buying budgets up to $200,000, focusing on cross-platform advertising.
Utilized CRM tools to analyze B2B leads, optimizing advertising campaigns for efficiency and targeted adjustments.
Generated detailed performance reports using Google Data Studio, Excel, and PPT to provide actionable insights to clients.
El Puente ComunicaciónPaid Media Planer SR
Aug. 2019 - Apr. 2024ArgentinaExtensive experience in creating and planning advertising strategies across multiple platforms, including Google Ads, Twitter, Meta Ads, TikTok Ads, Mailchimp, and HubSpot. Knowledge of programmatic advertising.
I have expertise in implementing and optimizing advertising campaigns, as well as tracking brand and performance campaigns to ensure KPI achievement.
Experience in creating and executing ecommerce campaigns, both B2B and B2C, as well as government and large-scale campaigns.
Advanced knowledge of analytical tools such as Google Analytics, Google Tag Manager, Pixel, and the Facebook API.
Ability to generate detailed metric reports and insights to present to clients using Data Studio, Excel, and PPT.
Proficient in managing and strategically planning long- term content.
Experience in direct client interaction.
IMS Internet Media ServicesLinkedIn Account Manager
May. 2016 - Jun. 2018ArgentinaImplementation of advertising campaigns on LinkedIn for the Latin American and North American markets.
Improvement, monitoring, and creation of reports on advertising performance.
Collaboration with the graphic design department to ensure the quality of advertising ads.
Effective communication with clients to understand their needs and enhance ROAS
CognizantCampaign Optimizer Google Ads
Mar. 2015 - Apr. 2016ArgentinaConsulting and implementation of advertising campaigns for medium-sized and large companies, creating strategies and achieving goals.
Implementation on Google (AdWords, AdWords Express, Google Analytics, and Google My Business).
American ExpressCustomer Service & Back Office
Nov. 2011 - Feb. 2015Argentina
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